Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS & TERMS
Executive Summary
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- HISPANICS ARE NOW THE LARGEST MINORITY GROUP IN THE U.S.
- U.S. HISPANICS ARE A DIVERSE GROUP
- ACCULTURATION HAS A LARGE INFLUENCE ON PURCHASES
- SPANISH-LANGUAGE MARKETING NEEDED TO REACH HISPANICS
- HISPANIC WOMEN ARE MORE LIKELY TO USE MAKEUP
- LATINAS NEED DIFFERENT COSMETICS
- SOME HAIRCARE PRODUCTS ARE MORE LIKELY TO BE USED BY HISPANICS
- HISPANICS USE A WIDE VARIETY OF SHAVING PRODUCTS
- MOISTURIZERS ARE MORE LIKELY TO BE USED BY HISPANICS
- LITTLE DIFFERENCE IN USE OF DENTAL PRODUCTS
- MORE HISPANICS USE OTC MEDICATIONS
The Hispanic Population
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- INTRODUCTION
- GROWTH OF THE HISPANIC POPULATION
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- Figure 1: U.S. population, by Hispanic origin, 1990 and 2002
- Graph 1: Hispanic population, by age group, 2002
- DIVERSITY WITHIN THE HISPANIC POPULATION
- MANY HISPANICS ARE IMMIGRANTS
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- Graph 2: Median household income, Hispanic vs total U.S., by age group, 2001
- DIFFERENCES IN REGIONAL HISPANIC POPULATIONS
- HISPANICS HAVE LARGER THAN AVERAGE HOUSEHOLDS
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- Graph 3: Household size, Hispanic vs total U.S., 2002
- ACCULTURATION
Makeup And Nail Care Products
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- Figure 2: Use of makeup and nail care products, Hispanic vs all, 2002
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- Graph 4: Use of makeup and nail color products, Hispanics vs all women, 2002
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- Figure 3: Use of makeup and nail care products by Hispanic women, by nativity, 2002
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- Figure 4: Use of makeup and nail care products by Hispanic women, by language spoken at home, 2002
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- Figure 5: Use of makeup and nail care products by Hispanic women, by heritage, 2002
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- Figure 6: Use of makeup and nail care products by Hispanic women, by age group, 2002
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- Figure 7: Use of makeup and nail care products by Hispanic women, by household income, 2002
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Haircare Products
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- Figure 8: Use of haircare products, Hispanic vs all, 2002
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- Graph 5: Use of haircare products, Hispanics vs all, 2002
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- Figure 9: Use of haircare products by Hispanics, by nativity, 2002
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- Figure 10: Use of haircare products by Hispanics, by language spoken at home, 2002
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- Figure 11: Use of haircare products by Hispanics, by heritage, 2002
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- Figure 12: Use of haircare products by Hispanics, by age group, 2002
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- Figure 13: Use of haircare products by Hispanics, by gender, 2002
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- Figure 14: Use of haircare products by Hispanics, by household income, 2002
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Shaving Products
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- Figure 15: Use of shaving products, Hispanics vs all, 2002
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- Graph 6: Use of shaving products, Hispanics vs all, 2002
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- Figure 16: Use of shaving products by Hispanics, by nativity, 2002
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- Figure 17: Use of shaving products by Hispanics, by language spoken at home, 2002
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- Figure 18: Use of shaving products by Hispanics, by heritage, 2002
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- Figure 19: Use of shaving products by Hispanics, by age group, 2002
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- Figure 20: Use of shaving products by Hispanics, by gender, 2002
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- Figure 21: Use of shaving products by Hispanics, by household income, 2002
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Skin And Body Care Products
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- Figure 22: Use of skin and body care products, Hispanics vs all, 2002
- Graph 7: Use of skin and body care products, Hispanics vs all, 2002
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- Figure 23: Use of skin and body care products by Hispanics, by nativity, 2002
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- Figure 24: Use of skin and body care products by Hispanics, by language spoken at home, 2002
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- Figure 25: Use of skin and body care products by Hispanics, by heritage, 2002
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- Figure 26: Use of skin and body care products by Hispanics, by age group, 2002
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- Figure 27: Use of skin and body care products by Hispanics, by gender, 2002
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- Figure 28: Use of skin and body care products, by household income, 2002
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Dental Care Products
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- Figure 29: Use of dental care products, Hispanics vs all, 2002
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- Graph 8: Use of dental care products, Hispanics vs all, 2002
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- Figure 30: Use of dental care products by Hispanics, by nativity, 2002
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- Figure 31: Use of dental care products by Hispanics, by language spoken at home, 2002
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- Figure 32: Use of dental care products by Hispanics, by heritage, 2002
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- Figure 33: Use of dental care products by Hispanics, by age group, 2002
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- Figure 34: Use of dental care products by Hispanics, by gender, 2002
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- Figure 35: Use of dental care products by Hispanics, by household income, 2002
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Over-the-counter Medications & Vitamins
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- Figure 36: Use of OTC medications and vitamins/minerals, Hispanics vs all, 2002
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- Graph 9: Use of OTC medications and vitamins/minerals, Hispanics vs all, 2002
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- Figure 37: Use of OTC medications and vitamins/minerals by Hispanics, by nativity, 2002
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- Figure 38: Use of OTC medications and vitamins/minerals by Hispanics, by language spoken at home, 2002
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- Figure 39: Use of OTC medications and vitamins/minerals by Hispanics, by heritage, 2002
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- Figure 40: Use of OTC medications and vitamins/minerals by Hispanics, by age group, 2002
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- Figure 41: Use of OTC medications and vitamins/minerals by Hispanics, by gender, 2002
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- Figure 42: Use of OTC medications and vitamins/minerals, by household income, 2002
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