Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- More visitors drawn to attractions
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- Figure 1: Forecast of trends in visits to UK visitor attractions, 2012-22
- English attractions take lion’s share of visits
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- Figure 2: Share of visits to UK visitor attractions, by nation, 2016
- Time-poor tourists make tough choices
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- Figure 3: Volume of inbound holiday visits by overseas visitors to the UK, 2012-16
- The consumer
- Attractions market offers something for everyone
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- Figure 4: Types of attractions visited, September 2017
- Day trips dominate
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- Figure 5: Occasions for attraction visiting, September 2017
- Attraction visiting is a family business
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- Figure 6: People visited attractions with, September 2017
- Visitors ready to refuel
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- Figure 7: Attraction visiting activities, September 2017
- Technology relieves pain before adding to pleasure
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- Figure 8: Interest in premium attraction visiting services, September 2017
- What we think
Issues and Insights
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- Can attractions have too much technology?
- The facts
- The implications
- Rise of pop culture can bring in the brands
- The facts
- The implications
The Market – What You Need to Know
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- More visitors drawn to attractions
- Embracing the great outdoors
- Time-poor tourists make tough choices
- New attractions offer food and thought
Market Size and Forecast
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- Attractions appeal to more visitors
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- Figure 9: Trends in visits to UK visitor attractions, 2012-22
- Forecast
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- Figure 10: Forecast of trends in visits to UK visitor attractions, 2012-22
- Forecast methodology
Market Segmentation
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- Lion’s share for England
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- Figure 11: Share of visits to UK visitor attractions, by nation, 2016
- Visitors attracted outdoors
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- Figure 12: Attraction visiting trends in England, by attraction category, 2015-16
Market Drivers
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- Day trippers back for more
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- Figure 13: Tourism day visits, 2011-16
- Tourists here for a good time, not a long time
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- Figure 14: Volume of inbound holiday visits by overseas visitors to the UK, 2012-16
- Pressures on budgets
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- Figure 15: Local government spending on museums in England, 2010/11-2015/16
- Demand forecasts guided by climate change
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- Figure 16: Variation from historic average* of UK sunshine hours and rainfall, 2012-16
- Technology adds to the experience
Launch Activity and Innovation
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- Zoos and hotels lead investment cycle
- Food for thought
- Leftfield enters the mainstream
- Culture goes pop
The Consumer – What You Need to Know
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- Something for everyone
- We like a day out
- Families first and friendships to build on
- No empty stomachs on a full day out
- Well worth (avoiding) the wait
Attractions Visited
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- Three out of four have visited
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- Figure 17: Types of attractions visited, September 2017
- Visitors know what they like
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- Figure 18: Repertoires of types of attractions visited, September 2017
Occasions for Attraction Visiting
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- Getting away for the day
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- Figure 19: Occasions for attraction visiting, September 2017
- Niche venues attractive to the dating game
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- Figure 20: Attractions visited on a date, September 2017
Attraction Visiting Companions
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- It’s a family affair
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- Figure 21: People visited attractions with, September 2017
- Mum’s the word on visiting decisions
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- Figure 22: Experience of visiting attractions with family members, by gender, September 2017
Visit Activities
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- Grazing at the zoo
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- Figure 23: Attraction visiting activities, September 2017
- Day trippers and tourists watch their wallets
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- Figure 24: Non-participation in visitor attraction activities, by occasions for visiting, September 2017
- Women more willing to share
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- Figure 25: Sharing experience of attraction visiting, by gender, September 2017
Interest in Premium Services
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- Pain relief v added attractions
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- Figure 26: Interest in premium attraction visiting services, September 2017
- Interactive guides – Don’t ask Siri
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- Figure 27: Interest in experts and smartphone apps as a guide to an attraction, by age, September 2017
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 28: Forecast of trends in visits to UK visitor attractions, 2017-2022
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