Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Growing Senior population and strong use strains healthcare providers
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- Figure 1: Visited provider to treat at least yearly (net), August 2017
- Seniors fall short of exercise guidelines; health issues may be getting in the way
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- Figure 2: Future outlook on personal health, by exercise focus, August 2017
- Loneliness can have negative health implications
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- Figure 3: Feelings of loneliness, by health focuses, August 2017
- The opportunities
- Seniors are focused on and optimistic about their health
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- Figure 4: Any rank current focuses in life, August 2017
- Products and services should target specific needs
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- Figure 5: Technology usage and interest, August 2017
- Providers promote connection; wellness brands should tap into this relationship
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- Figure 6: Motivations in choosing healthcare provider, August 2017
- What it means
The Market – What You Need to Know
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- Senior population is growing; its demographic composition uniform
- Health is a priority, yet Seniors fall short of physical activity guidelines
- Government-sponsored health insurance is common
- Baby Boomers are aging into the Senior lifestage
- Not everyone lives with someone
- Many regularly shop online and use social media
Seniors by the Numbers
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- Seniors possess the strongest growth within the US population
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- Figure 7: US population, by age, 2012-22
- Senior women continue to outnumber Senior men
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- Figure 8: US population aged 65+, by gender, 2017-22
- The Senior population is less racially diverse
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- Figure 9: US population aged 65+, by race and Hispanic origin, 2016
- Seniors possess the highest median household net worth
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- Figure 10: Median household net worth, by age of householder, 2013-16
Seniors’ Health Breakdown
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- Seniors prioritize and optimistic about personal health
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- Figure 11: Any rank current focuses in life, August 2017
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- Figure 12: Personal health future optimism, August 2017
- Yet, Seniors fall short of physical activity guidelines
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- Figure 13: Percentage of adults who met physical activity guidelines for aerobic activity, gender and age, 2016
- Seniors depend on government sponsored health insurance
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- Figure 14: Type of health insurance coverage, by age, 2016
Market Perspective
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- The looming Baby Boomer impact
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- Figure 15: Percent distribution of the projected US population, by age, 2015-30
Market Factors
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- Not all Seniors live with someone
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- Figure 16: Distribution of households, by age of householder and type of household, 2016
- Half of Seniors regularly shop online and use social media
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- Figure 17: Regular use of tech-based services, by age, August 2017
Key Players – What You Need to Know
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- Brands could partner with Senior programs, target specific needs, and enhance current offerings
- Seniors are set in their ways
- Technology assists, Seniors model wellness, yet loneliness looms
What’s In?
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- Partner with programs that understand Seniors
- Seniors seek customized solutions and doctor endorsements
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- Figure 18: Select VMS claims perceptions, by age, July 2017
- Enhance services to allow Seniors to age in place
What’s Struggling?
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- Loneliness can have a negative impact on health
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- Figure 19: Agree I sometimes feel lonely, August 2017
- Seniors are set in their weight management ways
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- Figure 20: Weight management method, by age, July 2017
- Some Seniors need modern day sex education
What’s Next?
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- The future is connected, particularly for Seniors
- Health and wellness brands should utilize Senior spokespeople
- Relieving mental impairment with VR
The Consumer – What You Need to Know
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- Health perceptions improve with health optimism
- There’s a focus on proactive care
- Seniors are engaged in their health care
- Seniors want to be connected with healthcare providers
- Most take medications; few use “elderly” products
- Specific diagnostic devices used most; overall health tech use is low
Health Status
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- More than half of Seniors feel healthier than their peers
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- Figure 21: Health status, by gender and age, August 2017
- Healthier adults focused on proactive health behaviors
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- Figure 22: Health status, by select health focus, August 2017
- Seniors with something to look forward to are healthier
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- Figure 23: Senior attitudes toward loneliness and the future, by health status, August 2017
- Optimism drives up health perceptions
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- Figure 24: Future outlook on personal health, by health status, August 2017
Health Focuses
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- More Seniors focus on proactive care
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- Figure 25: Health focuses, by gender and age, August 2017
- Setting the goal to improve health escalates current focuses
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- Figure 26: Personal goals, by health focuses, August 2017
- Outlook on health impacts current health focuses
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- Figure 27: Future outlook on personal health, by health focuses, August 2017
- Loneliness impacts health focuses
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- Figure 28: Feelings of loneliness, by health focuses, August 2017
Frequency of Care
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- Seniors are active participants in their healthcare
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- Figure 29: Frequency of care, August 2017
- Women are steady, men’s frequency jumps as they age
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- Figure 30: Frequency of general health and women’s/men’s wellness treatment, by gender and age, August 2017
- Dental health is a priority for Seniors
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- Figure 31: Frequency of dental health treatment, by gender and age and household income, August 2017
Motivations in Choosing a Healthcare Provider
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- Seniors want to be connected with their healthcare providers
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- Figure 32: Motivations in choosing healthcare provider, August 2017
- Men and women have varying requirements
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- Figure 33: Motivations in choosing healthcare provider, by gender and age, August 2017
- Location impacts provider preferences
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- Figure 34: Select motivations in choosing healthcare provider, by area, August 2017
- Focus on the future increases need for comprehensive care
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- Figure 35: Improving health is personal goal in the next five years, by comprehensive care is motivation in choosing healthcare provider, August 2017
Healthcare Products
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- Most Seniors take medications; few use “elderly” products
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- Figure 36: Healthcare product usage, August 2017
- Increased age brings on more product use
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- Figure 37: Healthcare product usage, by gender and age, August 2017
- Healthier Seniors require less reactive healthcare products
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- Figure 38: Health status, by healthcare product usage, August 2017
- The use of health aids correlates to pessimistic health outlook
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- Figure 39: Future outlook on personal health, by select health product usage, August 2017
Technology
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- Specific technology tools used most; overall usage is low
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- Figure 40: Technology usage and interest, August 2017
- Older Seniors embrace the basics; younger Seniors more tech-savvy
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- Figure 41: Blood pressure monitor and heart rate monitor usage and interest, by gender and age, August 2017
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- Figure 42: General health app, fitness app, and wearable device, any usage or interest (net), by gender and age, August 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
Appendix – The Consumer
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- Figure 43: Table – TURF analysis – Healthcare provider, August 2017
- Methodology
- Qualitative quotes
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