Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- A third of consumers visit just one pizza restaurant type
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- Figure 1: Repertoire analysis, pizza restaurant visitation, September 2017
- Frozen pizza innovates
- The opportunities
- 89% of consumers order pizza from restaurants
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- Figure 2: Pizza restaurant visitation, September 2017
- The crust is critical
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- Figure 3: Important pizza restaurant factors, September 2017
- Parents are ordering pizza delivery more often
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- Figure 4: Changes in pizza delivery usage, September 2017
- What it means
The Market – What You Need to Know
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- Top pizza chains are still growing
- Frozen pizza emulates restaurant pizza
Market Breakdown
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- Domino’s will soon be the largest pizza player
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- Figure 5: Share of top 100 restaurant chain sales, 2016
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- Figure 6: share of top pizza chain sales, among top 200 restaurant chains, 2016
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- Figure 7: Change of sales of top pizza chains from one year prior
Market Perspective
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- Any cuisine is available via third party restaurant delivery
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- Figure 8: Restaurant delivery usage in the past three months, June 2016
- Retail pizza market slows yet still poses a major threat
- Pizza goes free-from
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- Figure 9: Pizza launches, by select claims, 2013-17*
- Pizzas highlight restaurant quality cues
Market Factors
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- Nearly a third of HHs purchase gluten-free foods
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- Figure 10: Consumption of gluten-free foods, any consumption, 2013-16
- Wing prices soar
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- Figure 11: Changes in food price indexes, 2016 average versus 207 averages
- Sports events are a win for pizza restaurants
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- Figure 12: Behaviors of sports fans, by gender and age, July 2017
Key Players – What You Need to Know
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- Domino’s, Blaze, and c-stores experience growth
- Pizza Hut may lose its #1 spot
- Operators branch into unique pizza toppings
What’s Working?
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- C-stores become major pizza players
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- Figure 13: Pizza sales at c-stores, 2014-15
- Figure 14: Change of pizza incidence and penetration by restaurant segment, Q2 2015 – Q2 2017
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- Figure 15: C-store pizza examples
- Figure 16: C-store pizza offerings interest, December 2016
- Domino’s domination
- Blazing past the competition
- Fast franchising fuels Marco’s
What’s Struggling?
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- Fast casual isn’t necessarily a recipe for success
- Pizza Hut drags down YUM!
What’s Next?
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- Changing chains
- Flower power
- Tech continues to shape the pizza market
- Pizza restaurants/chains to watch
ePerformance
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- What is ePerformance?
- Battle for the holidays
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- Figure 17: National cheese pizza day email examples
- Figure 18: Eclipse email examples
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- Figure 19: Back to school email examples
- Papa John’s appeals to local sports consumers
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- Figure 20: Papa John’s targeted sports emails
- Figure 21: Papa John’s company email, August 8th, 2017
- Domino’s has high cross-utilization
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- Figure 22: Overlap analysis of Pizza Hut, Domino’s Pizza, and Papa John’s Pizza email recipients
Mintel Menu Insights
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- Specialty pizzas grow; flatbreads still trending
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- Figure 23: Change in incidence of top 15 pizza types on menus, Q2 2015 – Q2 2017
- Menus highlight quality claims
- Growth in international pizza types
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- Figure 24: International influenced/fusion pizza examples, Q2 2017
- Opportunity for cheeses outside of mozzarella
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- Figure 25: Change in incidence of top 10 pizza cheeses on menus, Q2 2015 – Q2 2017
- Speciality sausages can spice up a menu
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- Figure 26: Change in incidence of top 10 pizza meats on menus, Q2 2015 – Q2 2017
- Operators go traditional or gluten-free with their pizza crusts
- Some like it hot
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- Figure 27: Change in incidence of top 10 pizza sauces on menus, Q2 2015 – Q2 2017
- Pizza flavor matrix
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- Figure 28: Flavor matrix: top 20 pizza ingredient flavors, Q2 2015 – Q2 2017
- Figure 29: Flavor matrix: top 21-40 pizza ingredient flavors, Q2 2015 – Q2 2017
The Consumer – What You Need to Know
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- Third party delivery may not be a huge threat
- Crust, toppings, and speed are most important to consumers
- Consumers choose pizza restaurants for fun occasions
Pizza Restaurant Visitation
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- Pizza restaurant visitation is high
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- Figure 30: Pizza restaurant visitation, September 2017
- Young consumers value delivery, low prices
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- Figure 31: Pizza restaurant visitation, by generations, September 2017
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- Figure 32: Pizza restaurant visitation, by generations and Hispanic origin, September 2017
- Parents value convenient pizza segments
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- Figure 33: Pizza restaurant visitation, by parents and age, September 2017
- Pizza chain visitation by teens and kids
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- Figure 34: Teen LSR pizza restaurant visitation, any visitation, 2013-17
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- Figure 35: Kid LSR pizza restaurant visitation, any visitation, 2013-17
- A third of consumers visit only one pizza restaurant type
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- Figure 36: Repertoire analysis, pizza restaurant visitation, September 2017
- Figure 37: Pizza segment visitation among those who visit just one segment type, September 2017
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- Figure 38: Repertoire analysis, pizza restaurant visitation, three or more pizza segments, by demographics, September 2017
- Pizza restaurant cross utilization
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- Figure 39: Pizza restaurant cross utilization, September 2017
Changes in Delivery Usage
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- Delivery usage is stagnant
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- Figure 40: Changes in pizza delivery usage, September 2017
- Parents drive delivery usage
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- Figure 41: Changes in pizza delivery usage, by select demographics, September 2017
Reasons for Reduced Delivery Usage
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- Third party delivery isn’t cutting into pizza sales
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- Figure 42: Reasons for ordering pizza delivery less often, September 2017
Important Pizza Restaurant Factors
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- It’s all about the crust
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- Figure 43: Important pizza restaurant factors, September 2017
- Young consumers have a need for speed
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- Figure 44: Important pizza restaurant factors, any importance, by generation, September 2017
Pizza Deep Dive: Crusts
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- Thin crust beats out other styles
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- Figure 45: Pizza crust appeal, September 2017
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- Figure 46: Pizza crust appeal, by age, September 2017
- Crust TURF analysis
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- Figure 47: TURF analysis: pizza crusts, September 2017
Pizza Deep Dive: Cheeses
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- Operators can expand their cheese selection
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- Figure 48: Pizza cheese appeal, September 2017
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- Figure 49: Pizza cheese appeal, by age, September 2017
- Cheese TURF analysis
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- Figure 50: TURF analysis: pizza cheese appeal, September 2017
Pizza Deep Dive: Sauces
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- Opportunity for multiple sauce options
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- Figure 51: Pizza sauce appeal, September 2017
- Men are interested in specialty sauces
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- Figure 52: Pizza sauce appeal, by gender, September 2017
- Healthful sauces may appeal to older consumers
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- Figure 53: Pizza sauce appeal, by age, September 2017
- Sauce TURF analysis
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- Figure 54: TURF analysis: pizza sauce, September 2017
Pizza Deep Dive: Meats
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- Provide unique versions of popular meats
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- Figure 55: Pizza meats appeal, September 2017
- A meat-heavy pizza appeals to certain consumers
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- Figure 56: Pizza meats appeal, by meat important factor, September 2017
- Meat TURF analysis
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- Figure 57: TURF analysis: pizza meats, September 2017
Pizza Restaurant Ancillary Menu Item Interest
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- Give them bread
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- Figure 58: Pizza restaurant other menu item interest, September 2017
- Parents want supplemental entrée options
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- Figure 59: Pizza restaurant other menu item interest, by parents and age, September 2017
- Non-pizza items can attract specific consumer groups
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- Figure 60: Pizza restaurant other menu item interest, by gender and age, September 2017
Restaurant Pizza vs. Frozen Pizza Occasions
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- Consumers turn to restaurant pizza for many occasions
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- Figure 61: Restaurant pizza vs frozen pizza occasions, September 2017
- Late night promotions appeal to younger consumers
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- Figure 62: Restaurant pizza occasions, by generations, September 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – The Consumer
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- TURF Methodology
- What is Purchase Intelligence?
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