Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending on clothing and footwear
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- Figure 1: Spain: Consumer spending on clothing and footwear (incl VAT), 2013-17
- Channels of distribution
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 2: Spain: Leading clothing specialists, sales as % all spending on clothing and footwear, 2016
- Online
- The consumer
- Where they shop
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- Figure 3: Spain: Where people shopped for clothes in the last 12 months, in-store vs online, September 2017
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- Figure 4: Spain: Repertoire of where people shopped for clothes, whether in-store or online, September 2017
- Attitudes to shopping for clothes
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- Figure 5: Spain: Attitudes to shopping for clothes, September 2017
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- Figure 6: Spain: Agreement with statement ‘I prefer to shop at retailers that have frequently updated ranges, by country, September 2017
- What we think
Issues and Insights
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- Who are the winners and losers in clothing retail in Spain?
- The facts
- The implications
- What are the opportunities for driving sales in Spain?
- The facts
- The implications
The Market – What You Need to Know
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- Clothing market to grow 3.7%
- Inflation climbs
- Womenswear grows faster than menswear
- Specialists take two-thirds of spending
- Clothing specialists outperform
Spending and Inflation
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- Spain among fastest growing economies in eurozone
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- Figure 7: Spain: Retail confidence and consumer confidence indicator, January 2016-July 2017
- Inflation climbs
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- Figure 8: Spain: Consumer prices* of clothing and footwear, annual % change, 2012-16
- Figure 9: Spain: Consumer prices* of clothing and footwear, annual % change, January 2016-June 2017
- Clothing market to grow 3.7%
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- Figure 10: Spain: Consumer spending on clothing and footwear (incl VAT), 2013-17
Market Segmentation
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- Figure 11: Spain: Clothing retail market segmentation, 2015 and 2016
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Channels of Distribution
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- Figure 12: Spain: Estimated distribution of consumer spending on clothing and footwear, 2016
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Sector Size and Forecast
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- Clothing specialists outperform
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- Figure 13: Spain: Specialist clothing retailers, Sales (excl VAT), 2013-17
- Figure 14: Spain: Specialist clothing retailers, sales forecasts (excl VAT), 2018-22
Leading Players – What You Need to Know
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- Primark see the strongest growth
- Inditex closes stores
- Inditex and Primark grab share
- Online spend grows
- Privalia leading pureplay in Spain
Leading Players
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- Figure 15: Spain: Leading clothing specialists, sales (excl VAT), 2013-16
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- Figure 16: Spain: Leading clothing specialists, outlets, 2014-16
- Figure 17: Spain: Leading clothing specialists, Sales per outlet, 2014-16
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Market Shares
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- Figure 18: Spain: Leading clothing specialists, sales as % all spending on clothing and footwear, 2016
- Figure 19: Spain: Leading clothing specialists, sales as % all spending on clothing and footwear, 2013-16
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Online
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- Online development
- Online market size
- Shopping for clothing online
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- Figure 20: Spain: Proportion of people saying they have bought clothing or sports goods online in the last year, 2011-16
- Where people shop online
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- Figure 21: Spain: Where people shopped for clothes online in the last 12 months, September 2017
- Leading online players
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- Figure 22: Spain: Leading online retailers, estimated online sales of clothing and footwear (ex vat), 2014-16
The Consumer – What You Need to Know
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- El Corte Inglés most popular for clothes
- Spaniards shopping more online
- H&M leads in youth fashion
- Spanish women shop around
- Great interest in transparency
- Spanish demand most newness
Where they Shop
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- El Corte Inglés most popular for clothes shopping
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- Figure 23: Spain: Where people shopped for clothes in the last 12 months, whether in-store or online, September 2017
- H&M leads for youth fashion
- Spaniards shop more online
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- Figure 24: Spain: Where people shopped for clothes in the last 12 months, by type of retailer, in-store vs online, September 2017
- Customer profiles by type of retailer
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- Figure 25: Spain: Profile of clothing shoppers by type of retailer, whether in-store or online, September 2017
- Zara grows online shoppers
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- Figure 26: Spain: Where people shopped for clothes in the last 12 months by retailer, in-store vs online, September 2017
- Customer profiles by named retailers
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- Figure 27: Spain: Profile of clothing shoppers by retailer, whether in-store or online, September 2017
- Spanish women shop around
- Figure 28: Spain: Repertoire of where people shopped for clothes, whether in-store or online, September 2017
Attitudes to Shopping for Clothes
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- Great interest in transparency
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- Figure 29: Spain: Attitudes to shopping for clothes, September 2017
- Spanish demand most newness
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- Figure 30: Spain: Agreement with statement ‘I prefer to shop at retailers that have frequently updated ranges, by country, September 2017
- Attitudes by retailer
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- Figure 31: Spain: Attitudes to shopping for clothes, by people who shop at clothing specialists, September 2017
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- Figure 32: Spain: Attitudes to shopping for clothes, by people who shop at non-clothing specialists, September 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
C&A
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- What we think
- Restructuring aims to return company to growth by 2021
- New European boss brought in to develop omnichannel
- Company background
- Company performance
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- Figure 33: C&A: Group sales performance, 2012/13-2016/17
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- Figure 34: C&A: Outlet data, 2012/13-2016/17
- Figure 35: C&A (Europe): Outlets by country, October 2017
- Retail offering
Grupo Cortefiel
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- What we think
- New owners pledge to invest in Grupo Cortfefiel
- Strong growth under new management
- Expanded payment option to facilitate quicker customer transactions
- Slower growth in Europe prompts expansion into new territories
- Company background
- Company performance
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- Figure 36: Grupo Cortefiel: Group sales performance, 2012/13-2016/17
- Figure 37: Grupo Cortefiel: Outlet data, 2012/13-2016/17
- Retail offering
El Corte Inglés
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- What we think
- Merger between El Corte Inglés and Hipercor
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- Figure 38: El Corte Inglés/Hipercof store, 2017
- Sfera continues its international expansion
- Commitment to increased digitisation
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- Figure 39: El Corte Inglés and Samsung Pay partnership, 2017
- Company background
- Company performance
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- Figure 40: El Corte Inglés: Group financial performance, 2012/13-2016/17
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- Figure 41: El Corte Inglés: Outlet data, 2012/13-2016/17
- Retail offering
H&M Hennes & Mauritz
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- What we think
- Looking beyond fast fashion
- A more seamless shopping experience
- New designer collection aims to appeal to fashion conscious male shoppers
- New loyalty scheme with exclusive offers and brand experiences
- Focusing on offering sustainable finishing processes and eco-friendly materials
- Company background
- Company performance
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- Figure 42: H&M Hennes & Mauritz: Group financial performance, 2011/12-2015/16
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- Figure 43: H&M Hennes & Mauritz: Outlet data, 2011/12-2015/16
- Retail offering
Grupo Inditex
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- What we think
- Inditex retains strong position but must continue to innovate
- Brand extensions
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- Figure 44: Stradivarius menswear collection, 2017
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- Figure 45: Pull&Bear beauty range, 2017
- Digital innovations
- Company background
- Company performance
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- Figure 46: Grupo Inditex: Group financial performance, 2012/13-2016/17
- Figure 47: Grupo Inditex: % share of sales, by retail brand, 2015/16-2016/17
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- Figure 48: Grupo Inditex: Sales and operating profit, by major retail brand, 2012/13-2016/17
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- Figure 49: Grupo Inditex: Outlet data, by region, at January 2017
- Figure 50: Grupo Inditex: Store numbers, by retail brand, at January 2016 and January 2017
- Figure 51: Grupo Inditex: Outlet data, 2012/13-2016/17
- Retail offering
Kiabi
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- What we think
- Ambitious expansion plans
- The threat of Primark
- Company background
- Company performance
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- Figure 52: Kiabi: Group financial performance, 2012-16
- Figure 53: Kiabi: Outlet data, 2012-16
- Retail offering
Primark
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- What we think
- Getting the product right
- Competition intensifying from rivals
- Brexit impact mitigated but price rises a possibility
- Should Primark have a transactional website?
- Where next?
- Company background
- Company performance
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- Figure 54: Primark/Penneys: Group financial performance, 2012/13-2016/17
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- Figure 55: Primark/Penneys: Outlet data, 2012/13-2016/17
- Retail offering
Zalando
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- What we think
- Mobile is at the heart of the business
- Prioritising delivery to drive customer loyalty
- Geo-localised delivery being trialled
- Moving from following to leading
- Integrated commerce links up online and offline channels
- Fulfilment service reaches out to brands
- Company background
- Company performance
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- Figure 56: Zalando: Group financial performance, 2012-16
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- Figure 57: Zalando: Key metrics, 2015-H1 2017
- Retail offering
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