Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: Italy: Annual percentage change in consumer spending on clothing and footwear (incl VAT), 2013-17
- Channels of distribution
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- Figure 2: Italy: Estimated distribution of spending on clothing and footwear, 2016
- Sector size and forecast
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- Figure 3: Italy: Annual percentage change in clothing, footwear and textiles specialists’ sales (excl VAT), 2013-17
- Leading players
- Market shares
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- Figure 4: Italy: Leading clothing specialists: Sales as % all spending on clothing and footwear, 2016
- Online
- The consumer
- Where they shop
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- Figure 5: Italy: Where people shopped for clothes by type of retailer, in-store vs online, September 2017
- Attitudes to shopping for clothes
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- Figure 6: Italy: Attitudes to shopping for clothes, September 2017
- What we think
Issues and Insights
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- Online is a key driver of growth
- The facts
- The implications
- Environmental and ethical credentials are important to consumers
- The facts
- The implications
The Market – What You Need to Know
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- Economy weak
- Inflation just staying positive
- Consumer spending on clothing and footwear slowed in 2016
- Specialists dominate the sector
- Clothing retailers may see their share of retail sales slip back
Spending and Inflation
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- Consumer confidence weak
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- Figure 7: Italy: Consumer and retailer confidence levels, November 2016-August 2017
- Inflation
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- Figure 8: Italy: Consumer prices of clothing and footwear, Annual % change, 2012-16
- Figure 9: Italy: Consumer prices of clothing and footwear, annual % change, January 2016-August 2017
- Spending on clothing
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- Figure 10: Italy: Consumer spending on clothing and footwear (incl VAT), 2012-17
Market Segmentation
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- Figure 11: Italy: Clothing market, estimated segmentation, 2012-16
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Channels of Distribution
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- Figure 12: Italy: Estimated distribution of spending on clothing and footwear, 2016
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Sector Size and Forecast
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- Department stores weak
- Slow but steady structural change
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- Figure 13: Italy: Specialist clothing retailers, sales (excl. VAT), 2013-17
- Figure 14: Italy: Specialist clothing retailers, forecast sales (excl. VAT), 2018-22
Leading Players – What You Need to Know
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- An evolving sector
- Young fashion retailers growing fastest, and older brands struggling
- Foreign brands prominent
- Fragmented market
- Online growing fast – Amazon investing
Leading Players
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- Sector is evolving and changing
- Young fashion retailers growing fastest, and now Primark is here….
- Many older, established brands are struggling
- OVS leads the market
- Gruppo Teddy a local fast fashion group
- Foreign brands
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- Figure 15: Italy: Leading clothing specialists, sales (excl VAT), 2012-16
- Figure 16: Italy: Leading clothing specialists, outlets, 2012-16
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- Figure 17: Italy: Leading clothing specialists, sales per outlet, 2012-16
Market Shares
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- Figure 18: Italy: Leading clothing specialists: sales as % all spending on clothing and footwear, 2012-16
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Online
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- The online sector as a whole
- Shopping for clothing online
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- Figure 19: Italy: Proportion of people saying they have bought clothing or sports goods online in the last year, 2011-16
- Online market size
- Leading online players
- Specialists
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- Figure 20: Italy Where people shopped for clothing online/by catalogue in the past 12 months by retailer, September 2017
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- Figure 21: Italy: Leading retailers’ estimated online sales of clothing, 2016
The Consumer – What You Need to Know
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- Specialists still dominant
- Enthusiastic shoppers
- Shopper profiles
- Increasingly shoppers use online and in-store interchangeably
- Quality more important than fashion
- Green attitudes
Where they Shop
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- Figure 22: Italy: Where people shopped for clothes in the last 12 months by type of retailer, in-store vs online, September 2017
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- Figure 23: Italy: Where people shopped for clothes in the last 12 months by retailer, in-store vs online, September 2017
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- Figure 24: Italy: Proportion of shoppers at department stores, instore vs online, 2014, 2016, 2017
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- Figure 25: Italy: Proportion of online shoppers, 2014, 2016, 2017
- Profile of shoppers
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- Figure 26: Italy: Profile of clothing shoppers by type of retailer, whether in-store or online, September 2017
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- Figure 27: Italy: Profile of clothing shoppers, by retailer, whether in-store or online, September 2017
- Number of retailers used
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- Figure 28: Italy: Repertoire of where people shopped for clothes, whether in-store or online, September 2017
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- Figure 29: Italy: Profile of customers by number of outlets used, September 2017
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Attitudes to Shopping for Clothes
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- Figure 30: Italy: Attitudes to shopping for clothes, September 2017
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- Figure 31: Italy: Profile of those who agree with attitude statements, September 2017
- Attitudes by retailer
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- Figure 32: Italy: Attitudes to shopping for clothes, by retailer used, September 2017
- Figure 33: Italy: Attitudes to shopping for clothes, by retailer used (continued), September 2017
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Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
H&M Hennes & Mauritz
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- What we think
- Looking beyond fast fashion
- A more seamless shopping experience
- New designer collection aims to appeal to fashion conscious male shoppers
- New loyalty scheme with exclusive offers and brand experiences
- Focusing on offering sustainable finishing processes and eco-friendly materials
- Company background
- Company performance
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- Figure 34: H&M Hennes & Mauritz: Group financial performance, 2011/12-2015/16
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- Figure 35: H&M Hennes & Mauritz: Outlet data, 2011/12-2015/16
- Retail offering
Grupo Inditex
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- What we think
- Inditex retains strong position but must continue to innovate
- Brand extensions
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- Figure 36: Stradivarius menswear collection, 2017
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- Figure 37: Pull&Bear beauty range, 2017
- Digital innovations
- Company background
- Company performance
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- Figure 38: Grupo Inditex: Group financial performance, 2012/13-2016/17
- Figure 39: Grupo Inditex: % share of sales, by retail brand, 2015/16-2016/17
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- Figure 40: Grupo Inditex: Sales and operating profit, by major retail brand, 2012/13-2016/17
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- Figure 41: Grupo Inditex: Outlet data, by region, at January 2017
- Figure 42: Grupo Inditex: Store numbers, by retail brand, at January 2016 and January 2017
- Figure 43: Grupo Inditex: Outlet data, 2012/13-2016/17
- Retail offering
OVS
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- What we think
- Conversion of Charles Vögele stores yielding positive results
- Online sales triple in 2016
- Proximity marketing to drive store footfall
- New multichannel shopping service
- Faster and simpler payment solution
- New material procurement policy to reduce environmental impact
- Company background
- Company performance
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- Figure 44: OVS group: Group financial performance, 2012-16
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- Figure 45: OVS group: Outlet data, 2012-16
- Retail offering
YNAP Group
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- What we think
- The future: more investment in technology
- Company background
- Company performance
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- Figure 46: YNAP group: Group financial performance, 2014-16
- Retail offering
Zalando
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- What we think
- Mobile is at the heart of the business
- Prioritising delivery to drive customer loyalty
- Geo-localised delivery being trialled
- Moving from following to leading
- Integrated commerce links up online and offline channels
- Fulfilment service reaches out to brands
- Company background
- Company performance
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- Figure 47: Zalando: Group financial performance, 2012-16
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- Figure 48: Zalando: Key metrics, 2015-H1 2017
- Retail offering
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