Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Executive Summary
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- More consumers opting out of pet ownership
- Increased PDI encourages luxury pet purchases
- Convenience for the inconvenient
- Market value growth despite contraction in pet ownership
- Splintered market in supply terms
- Healthcare companies collar the market for promotion
- Pet shops dominate distribution
- More consumers pass on pets
- Pet owners most likely to have bought flea and worming products
- Trading up set to continue
Market Drivers
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- Levels of pet ownership
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- Figure 1: Trends in pet ownership, by type of animal, 1998-2003
- Dogs in decline
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- Figure 2: Most popular breeds of dogs in the UK, 2002
- Other pet decline less dramatic
- Multiple pet ownership
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- Figure 3: Trends in the number of dogs, cats and cage birds owned, 1999-2003
- Multiple cat ownership remains popular
- Pet life-expectancy
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- Figure 4: Pet population and average lifespan, by type of animal, 2002
- PDI and consumer expenditure
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- Figure 5: PDI and consumer expenditure in the UK, at constant 1998 prices, 1998-2007
- Expenditure on pets
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- Figure 6: Household spending on pets, 2001/02 and 2002/03
- Changing household structure
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- Figure 7: Trends in the stucture of households in the UK, 1998-2007
- Employment trends
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- Figure 8: Female participation in the labour force, 1984-2003
- The value of convenience
- Child population trends
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- Figure 9: Number of children living in the UK, by age group, 1998 and 2003
- Pet travel
- The importance of fleas
Market Size and Trends
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- Healthy market growth
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- Figure 10: UK retail sales of pet accessories and healthcare, 1998-2003
- Strength from accessories and healthcare
- One of the family
- Human trends spilling over into pet world
Market Segmentation
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- OTC remedies boost healthcare sales
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- Figure 11: UK retail sales of pet accessories and healthcare, by broad sector, 1999-2003
- Pet accessories
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- Figure 12: UK retail sales of pet accessories, 1998-2003
- Trading up in toys and collars
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- Figure 13: UK retail sales of pet accessories, by sector, 1999-2003
- Pet toys
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- Figure 14: UK retail sales of pet toys, 1998-2003
- Dog toys dominate
- Sophisticated toys add value to dog toy market
- Cat litter
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- Figure 15: UK retail sales of cat litter, 1998-2003
- Figure 16: UK retail sales of cat litter, by sector, 1999-2003
- Baskets, bedding and carriers
- Collars and leads
- Safety issues boost sales
- Grooming and toilet equipment
- Dental care
- Toilet equipment
- Feeding equipment
- Other pet accessories
- Pet healthcare
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- Figure 17: UK retail sales of pet healthcare, 1998-2003
- Figure 18: UK retail sales of pet healthcare, by type, 2001 and 2003
- Flea treatments
- Worming treatments
- Skin treatments
- Vitamins, minerals and supplements
- Other pet healthcare
The Supply Structure
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- Figure 19: Leading companies and their pet accessories and pet healthcare brands, 2004
- Ancol Pet Products Ltd
- Armitages Pet Products Limited
- Bayer UK
- Beaphar UK Ltd
- Bob Martin
- Dorwest Herbs Ltd
- Hi-Craft Ltd
- Johnson’s Veterinary Products Limited
- Mark & Chappell Ltd
- Masterfoods UK
- Penn-Plax, Inc
- Pet Brands
- Rolf C. Hagen (UK) Ltd
- Rosewood Pet Products Ltd
- Seven Seas Pet and Animal Health Care
- Shaws Pet Products Ltd
- Sinclair Animal & Household Care Ltd
- Steetley Bentonite & Absorbents Ltd
- Other companies
- Toys
- Grooming and toilet equipment
- OTC healthcare and others
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Advertising and Promotion
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- Declining adspend since 1998
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- Figure 20: Main monitored media advertising expenditure on pet accessories and healthcare, 1998-2003
- Cat litter advertising increases significantly
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- Figure 21: Main monitored media advertising expenditure on pet accessories, 1998-2003
- Dwindling spend on flea products
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- Figure 22: Expenditure on advertising for pet healthcare in main monitored media, 1998-2003
- Major advertisers
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- Figure 23: Main monitored media advertising expenditure on pet accessories and healthcare products, by leading advertisers, 2001-03
- Pet event promotion
- Pet of the year
- Internet
New Product Development
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- September 2003
- June 2003
- March 2003
Distribution
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- Pet shops dominate healthcare sales
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- Figure 24: UK retail sales of pet healthcare, by type of outlet by value, 1999, 2001 and 2003
- Veterinary surgeries lose out to OTC developments
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- Figure 25: UK retail sales of pet accessories (excluding cat litter), by type of outlet, by value, 1999-2003
- Pet shop buoyed
- Grocery multiples lead the litter
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- Figure 26: UK retail sales of cat litter, by type of outlet, by value, 1999-2003
- Rise of the multiple retail giants
- The role of independents
- The authority channel
- Grocery multiples assert a presence
- Online pet accessories and healthcare retailing
The Consumer
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- Type and extent of pet ownership
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- Figure 27: Pet ownership, 1999-2003
- Women more likely than men to own cats
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- Figure 28: Cat ownership, by gender, age and socio-economic group, November/December 2003
- Presence of children is key element in cat ownership
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- Figure 29: Cat ownership, by lifestage, presence of children and Mintel's Special Groups, November/December 2003
- Ownership of cats high among part-time workers
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- Figure 30: Cat ownership, by working status, household size and tenure, November/December 2003
- Southerners like cats best
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- Figure 31: Cat ownership, by region and ACORN categories, November/December 2003
- Satellite TV viewers prefer cats
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- Figure 32: Cat ownership, by media usage and commercial TV viewing, November/December 2003
- Iceland tops for cat owners
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- Figure 33: Cat ownership, by supermarket usage, November/December 2003
- Dog owners less affluent
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- Figure 34: Dog ownership, by gender, age and socio-economic group, November/December 2003
- Dogs are a child’s best friend
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- Figure 35: Dog ownership, by lifestage, presence of children and Mintel's Special Groups, November/December 2003
- Dogs demand more time commitment
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- Figure 36: Dog ownership, by working status, household size and tenure, November/December 2003
- North-South divide on dogs
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- Figure 37: Dog ownership, by region and ACORN categories, November/December 2003
- Satellite TV and tabloids for dog owners
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- Figure 38: Dog ownership, by media usage and commercial TV viewing, November/December 2003
- Discounters are top dogs
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- Figure 39: Dog ownership, by supermarket usage, November/December 2003
- Purchasing of pet-related products
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- Figure 40: Products bought by pet owners in the past six months, November/December 2003
- Women and the affluent likely to purchase healthcare items
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- Figure 41: Purchasers of pet healthcare in the past six months, by gender, age and socio-economic group, November/December 2003
- Education the key to healthcare
- Younger consumers tend to accessorise
- Absence of children frees up PDI
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- Figure 42: Purchasers of pet healthcare in the past six months, by lifestage, presence of children and Mintel's Special Groups, November/December 2003
- Bias towards women evident in working status
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- Figure 43: Purchasers of pet healthcare in the past six months, by working status, household size and tenure, November/December 2003
- Weather patterns affect flea treatment purchase
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- Figure 44: Purchasers of pet healthcare in the past six months, by region and ACORN categories, November/December 2003
- Mid-market tabloids vital for any advertising campaign
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- Figure 45: Purchasers of pet healthcare in the past six months, by media usage, commercial TV viewing and supermarket usage, November/December 2003
- Accessory buyers take media influence
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- Figure 46: Pet accessory products bought by pet owners in the past six months, by gender, age and socio-economic group, November/December 2003
- Bed, baskets and bedding favoured among ABC1s
- Pets as child substitute
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- Figure 47: Pet accessory products bought by pet owners in the past six months, by lifestage, presence of children and Mintel's Special Groups, November/December 2003
- Weight concerns could provide opportunities for toys
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- Figure 48: Pet accessory products bought by pet owners in the past six months, by working status, household size and tenure, November/December 2003
- Value-driven promotions need to be regionally targeted
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- Figure 49: Pet accessory products bought by pet owners in the past six months, by region and ACORN categories, November/December 2003
- Popular tabloids – an effective advertising medium
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- Figure 50: Pet accessory products bought by pet owners in the past six months, by media usage, commercial TV viewing and supermarket usage, November/December 2003
- Detailed demographics
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- Figure 51: Pet products purchased, by gender, age and socio-economic group, November/December 2003
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- Figure 52: Pet products purchased, by lifestage, presence of children and Mintel’s Special Groups, November/December 2003
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- Figure 53: Pet products purchased, by working status, household size and tenure, November/December 2003
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- Figure 54: Pet products purchased, by region and ACORN categories, November/December 2003
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- Figure 55: Pet products purchased, by media usage, commercial TV viewing and supermarket usage, November/December 2003
Consumer Attitudes and Typologies
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- Attitudes towards pets
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- Figure 56: Attitudes towards pets, November/December 2003
- Pets – a family affair
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- Figure 57: Attitudes towards pets, by gender, age and socio-economic group, November/December 2003
- Pre-/no family pet owners comprise the best target
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- Figure 58: Attitudes towards pets, by lifestage, presence of children, Mintel’s Special Groups and working status, November/December 2003
- Pet shops in the South have captive audience
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- Figure 59: Attitudes towards pets, by region and ACORN categories, November/December 2003
- Effective channels of communication
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- Figure 60: Attitudes towards pets, by media usage, commercial TV viewing and supermarket usage, November/December 2003
- Awareness of expense highest among the better-off
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- Figure 61: Attitudes towards pets, by gender, age and socio-economic group, November/December 2003
- Natural audience for activity toys among pre-/no family group
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- Figure 62: Attitudes towards pets, by lifestage, presence of children, Mintel’s Special Groups and working status, November/December 2003
- Affluent consider pets expensive
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- Figure 63: Attitudes towards pets, by region and ACORN categories, November/December 2003
- TV may not always be the best medium for advertising
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- Figure 64: Attitudes towards pets, by media usage, commercial TV viewing and supermarket usage, November/December 2003
- Assessing enthusiasm
- Majority of pet owners indulge pets
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- Figure 65: Animal ownership crossed by the number of types of products purchased in the last six months, November/December 2003
- Flea-free priorities
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- Figure 66: Number of products purchased, by type of product purchased, November/December 2003
- Healthcare dominates the necessity purchase
- Non-essential buyers value emotional needs
- Establishing buying patterns of pet owners
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- Figure 67: Pet products purchased in the last six months, by type of animal owned, November/December 2003
- Market for ID tags could be improved
- Flea treatments have a slight cat majority
- Dogs just want to have fun
- Universality of feeding bowl purchase
- Opportunities for cross-promotion
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- Figure 68: Category of product purchased, by individual products purchased, November/December 2003
- Healthcare – a common ground
- Assessing impact of pets on attitudes
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- Figure 69: Type and number of pets owned, by attitudes towards pets, November/December 2003
- Dog owners more inclined to see pet as part of the family
- The influence of feelings on purchases
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- Figure 70: Attitudes towards pets, by type of product purchased, November/December 2003
- Buyers of all accessories consider pets to be family
- Pet grooming is key to spoiling pets
- Trading up most likely in groomers
- Assessing target markets
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- Figure 71: Consumer typologies, November/December 2003
- Pet-hates (35% of sample)
- Pet-pals (16% of sample)
- Pet-spoilers (20% of sample)
- Begrudged Owners (19% of sample)
- Guilt-ridden Owners (11% of sample)
- Good news for premium products
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- Figure 72: Assessing targets: Pet typologies, by gender, age and socio-economic group, November/December 2003
- Guilt for Scotland and the North East
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- Figure 73: Assessing targets: Pet typologies, by region, November/December 2003
- Family educational opportunities
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- Figure 74: Assessing targets: Pet typologies, by working status, presence of children, lifestage and Mintel's Special Groups, November/December 2003
- Importance of mid-market tabloids
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- Figure 75: Assessing targets: pet typologies, by media usage, commercial TV viewing and supermarket usage, November/December 2003
- Pet-hates need to be educated
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- Figure 76: Cross-analysis of consumer typologies with products purchased, November/December 2003
The Future
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- Decline in pet ownership and trend towards lower-maintenance pets
- Humanising and indulging pets set to compensate for fall in numbers
- Trend towards convenience-led products
- Flea and worming treatments have an indestructible future
- More natural and eco-friendly products in the future
- Consolidation in the supply sector
- Multiple grocers will win more share of cat litter sector
- Small independents will have to offer first-rate customer service
Forecast
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- Figure 77: Forecast of the UK market for pet accessories and healthcare, 2003-07
- Healthcare and accessories markets are both doing well
- Low-maintenance pets win future market
- Factors incorporated
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