Since Mintel last reviewed the smoothie market in February 2002, there have been some high profile product failures from the big drink manufacturers. Market growth rates faltered slightly but have burst back into life. Smoothies remain a vibrant and dynamic category, dominated by two relatively small, entrepreneurial and irreverent brands. Macro market trends towards healthier eating whilst seeking convenience and snackable foods, combined with government initiatives to encourage up to eat more fruit and vegetables would seem to place smoothies in a strong position for the future.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.