Table of Contents
Executive Summary – UK
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- Per capita spend £72
- Clothing claims nearly half of total sports goods spending
- Specialists take three-quarters of spending…
- …and gain share of total retail sales
- Concentration and overcapacity
- Sports multiples dominate
- Buying groups also present
- Sector forecast to maintain its share of all retail sales
Executive Summary – Europe
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- France is largest market for sports goods
- France and Netherlands record highest spend per capita
- Market growth slows since 2000
- Sports specialists are the dominant retail channel
- Competition from other channels varies by country
- Sports specialists’ sales have grown fastest in the UK
- INTERSPORT and Sport 2000 largest sports groups by turnover
- Sports buying groups feature prominently in Continental Europe
- Independent retailers have protected their position
- Powerful product brands
- John David Group fastest growing specialist
- Foot Locker moves up the rankings
- Department stores feature prominently in Spain…
- ...and Germany
- Promising prospects in general for sports sector
- British sector looks less promising
- Spain and Italy remain highly fragmented markets
- Further consolidation will occur in Southern and Eastern Europe
European Summary and Outlook
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- Summary
- Report scope
- Countries and companies covered
- Sports goods market
- Market size and trends
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- Figure 1: European sports goods market: Market data by country, 2002
- Market breakdown by product category
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- Figure 2: European sports goods market: Share of sales by product category, 2002
- Market breakdown by channel
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- Figure 3: European sports goods market: Sales by retail channel, 2002
- Population profiles
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- Figure 4: European population profiles: Total population by age break, 2002
- Sports brands
- Publicity and sponsorship
- European sports specialists sector
- Sector value and trends
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- Figure 5: European sports specialists: Sector value and performance, by country, 1999-2003
- Relative importance
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- Figure 6: European sports specialists: Sector share of all retail and non-food retail sales, by country, 2002
- Relative performance
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- Figure 7: Sports specialists: Sector’s share of non-food and all retail sales, by country, 1999-2003
- Leading specialists
- Leading specialists – sales trends
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- Figure 8: Leading European sports specialists: Ranked by sales, 2002
- Leading specialists – outlets and space
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- Figure 9: Leading European sports specialists: European outlet numbers and space, 2002
- Sales densities
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- Figure 10: Leading European sports specialists: Ranked by European sales densities, 2002
- Buying groups
- Outlook
- Sector sales forecasts
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- Figure 11: European mixed goods retailing: Sector sales and forecasts by country, 2003 and 2008
- Company prospects
- Concentration levels
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- Figure 12: European sports specialists: Share of sector sales by country, 2002
European Consumer Trends
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- Sports goods purchased
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- Figure 13: Sports goods purchased in the past 12 months in GB, France, Germany and Spain, 2003
- Penetration of sports club membership across Europe
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- Figure 14: Penetration of sports club membership in the past 12 months, in GB, France, Germany and Spain, 2003
- Sports participation across Europe
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- Figure 15: Top 20 sports by regular participation in the past 12 months, in GB, France, Germany and Spain, March 2003
Background Data – UK
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- Population
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- Figure 16: UK: Population trends, 1998-2002
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- Figure 17: UK: Population, by age group and sex, 2002
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- Figure 18: UK: Population profile, 2002
- Figure 19: UK: Household numbers, 1991-2007f
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- Figure 20: UK: Households, 2002
- Figure 21: UK: Regions and major cities, 2001
- Economy
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- Figure 22: UK: Gross domestic product, 1995-2002
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- Figure 23: UK: Consumer prices, 1995-2002
- Figure 24: UK: Consumer expenditure, 1995-2002
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- Figure 25: UK: Detailed breakdown of consumer expenditure, 1998-2002
Sports Goods Retailing in the UK
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- Setting the scene
- Changed composition of UK sports market
- …and retail fascias change too
- Foreign multiples too
- Europe’s large buying groups also present
- Limited retail differentiation
- Shopping centres
- Sports participation
- Sports goods market value and trends
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- Figure 26: UK: Consumer spending on sports goods, 1999-2003
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- Figure 27: UK: Consumer spending on sports goods, by product category, 2000 and 2002
- Clothing
- Footwear
- Equipment
- Channels of distribution
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- Figure 28: UK: Sports goods market: Sales by distribution channel, 2003
- Specialists
- Department and variety stores
- Home shopping
- Clothing retailers
- Footwear retailers
- Others
- The UK sports specialists’ sector
- Sector value and trends
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- Figure 29: UK: Sports specialists’ sales, 1999-2003
- Figure 30: UK: Sports specialists relative performance, 1999-2003
- Outlets
- Leading specialists
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- Figure 31: UK: Leading sports specialists, 2002
- Market shares
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- Figure 32: UK: Leading specialists’ market shares, 2002
- Prospects and forecasts
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- Figure 33: UK: Retail sales forecasts, 2003-08f
Major Company Profiles
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- Allsports
- Background
- Financial data
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- Figure 34: Allsports Retail Limited: Financial performance, 1998/99-2002/03
- Outlets
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- Figure 35: Allsports: Outlet numbers, 1998/99-2002/03
- Products
- Home shopping
- SWOT
- Blacks Leisure Group
- Background
- Financial data
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- Figure 36: Blacks Leisure: Financial performance, 1998/99-2002/03
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- Figure 37: Blacks Leisure: Divisional financial performance, 2001/02 and 2002/03
- 2003/04 interim results
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- Figure 38: Blacks Leisure: Interim financial performance, 2002/03 and 2003/04
- Outlets
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- Figure 39: Blacks Leisure: Outlet data, 1998/99-2002/03
- Products
- Home shopping
- SWOT
- Décathlon
- Background
- Financial data
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- Figure 40: Décathlon: Sales performance, 1998-2003
- Outlets
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- Figure 41: Décathlon: Outlet data, 1998-2002
- Foreign activities
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- Figure 42: Décathlon: International store numbers, 2001-03
- Products
- Home shopping
- SWOT
- Foot Locker (Europe)
- Background
- Europe
- Financial data
- Group
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- Figure 43: Foot Locker Inc: Group financial performance, 1998/99-2002/03
- Europe
- UK
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- Figure 44: Foot Locker (UK) Limited: Financial performance, 1998-2002
- Outlets
- Group
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- Figure 45: Foot Locker: Group store targets and average sales areas, August 2003
- Figure 46: Foot Locker Inc: Outlet data, 1998/99-2002/03
- Europe
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- Figure 47: Foot Locker: European stores and initial store targets, August 2003
- UK
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- Figure 48: Foot Locker UK: Outlet numbers and estimated store data, 1999-2003
- Non-European activities
- Products
- Home shopping
- SWOT
- INTERSPORT International Corporation
- Background
- History
- Various retail fascias
- Comprehensive package
- Disadvantages of buying groups
- Financial data
- Outlets
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- Figure 49: INTERSPORT: Outlet data, 1998/99-2002/03
- Figure 50: INTERSPORT: European outlet data, 2000 and 2002
- Products
- Services to members
- SWOT
- JD Sports
- Background
- Financial data
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- Figure 51: John David Group Plc: Financial performance, 1998/99-2002/03
- Outlets
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- Figure 52: John David Group: Outlet numbers, 1998/99-2002/03
- Products
- Home shopping
- Operations
- SWOT
- JJB Sports
- Background
- Financial data
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- Figure 53: JJB: Group financial performance, 1998/99-2002/03
- Outlets
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- Figure 54: JJB Sports: Outlet data, 1998/99-2002/03
- Foreign activities
- Products
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- Figure 55: JJB: Sales mix, 1998/99-2002/03
- SWOT
- Sport 2000 International
- Background
- History
- Central and national structures
- New partners come on board
- Other deals
- Key objectives
- Financial data
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- Figure 56: Sport 2000 International: Retail sales performance by country, 1999 and 2002
- Outlets
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- Figure 57: Sport 2000 International: Outlet data, 1999 and 2002
- Products
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- Figure 58: Sport 2000 International: Own-label portfolio
- Websites and home shopping
- SWOT
- Sports World (formerly Sports Soccer)
- Background
- Financial data
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- Figure 59: Sports World, Financial performance, 1999/2000-2001/02
- Outlets
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- Figure 60: Sports World, Outlet numbers, 1998/99-2002/03
- Products
- SWOT
Mini Company Profiles
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- American Golf Discount Centre
- Background
- Financial data
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- Figure 61: American Golf Discount Centre Limited: Financial performance, 1998/99-2002/03
- Outlets
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- Figure 62: American Golf Discount Centre Limited: Outlet data, 1998/99-2002/03
- Products
- Gilesports
- Background
- Financial data
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- Figure 63: Gilesports Plc: Financial performance, 1997/98-2001/02
- Outlets
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- Figure 64: Gilesports: Outlet data, 1998/99-2002/03
- Products
- Hargreaves Sports
- Background
- Financial data
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- Figure 65: Hargreaves (Sports) Limited: Financial performance 1997/98-2001/02
- Outlets
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- Figure 66: Hargreaves (Sports) Limited: Outlet data, 1998/99-2002-03
- Products
UK Consumer Trends
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- Figure 67: Sports goods purchased in the past 12 months, GB, 2001 and 2003
- Demographic analysis of sportswear shoppers
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- Figure 68: Penetration of sportswear shopping, by demographic sub-group, GB, 2003
- Demographic analysis of sports equipment shoppers
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- Figure 69: Penetration of sports equipment shopping, by demographic sub-group, GB, 2003
- Membership and regular use of sports clubs
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- Figure 70: Sports club membership and use in the past 12 months, GB, 2001 and 2003
- Demographic characteristics of sports club members
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- Figure 71: Penetration of gym, health club, athletics club, angling club, golf club and riding club membership in the past 12 months, by demographic sub-group, GB, 2003
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- Figure 72: Penetration of rugby/football, sailing, squash, tennis and other club membership in the past 12 months, by demographic sub-group, GB, 2003
- Analysis of regular participation in sports
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- Figure 73: Regular participation in sports in the past 12 months, GB, 2001 and 2003
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The Consumer
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- Outlets used for sports goods shopping
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- Figure 74: Outlets used for sports goods purchasing in the past 12 months, 1999-2003
- Users of specialist sports shops
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- Figure 75: Users of specialist sports shops, by gender, age and socio-economic group, October 2003
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- Figure 76: Users of specialist sports shops, by lifestage, age of respondents' children and Mintel’s Special Groups, October 2003
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- Figure 77: Users of specialist sports shops, by marital and working status, October 2003
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- Figure 78: Users of specialist sports shops, by region and ACORN categories, October 2003
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- Figure 79: Users of specialist sports shops, by media usage, commercial TV viewing and store used for regular grocery shopping, October 2003
- Users of non-specialist shops
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- Figure 80: Users of department and variety stores, M&S, clothing and footwear stores, mail order/Internet and supermarkets, by gender, age and socio-economic group, October 2003
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- Figure 81: Users of department and variety stores, M&S, clothing and footwear stores, mail order/Internet and supermarkets, by lifestage, age of respondents' children and Mintel’s Special Groups, October 2003
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- Figure 82: Users of department and variety stores, M&S, clothing and footwear stores, mail order/Internet and supermarkets, by marital and working status, October 2003
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- Figure 83: Users of department and variety stores, M&S, clothing and footwear stores, mail order/Internet and supermarkets, by region and ACORN categories, October 2003
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- Figure 84: Users of department and variety stores, M&S, clothing and footwear stores, mail order/Internet and supermarkets, by media usage, commercial TV viewing and store used for regular grocery shopping, October 2003
- Expenditure on sports goods
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- Figure 85: Expenditure on sports goods in the past 12 months, 2000-2003
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- Figure 86: Expenditure on sports goods, by gender, age and socio-economic group, October 2003
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- Figure 87: Expenditure on sports goods, by lifestage, age of respondents' children and Mintel’s Special Groups, October 2003
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- Figure 88: Expenditure on sports goods, by marital and working status, October 2003
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- Figure 89: Expenditure on sports goods, by media usage, commercial TV viewing and store used for regular grocery shopping, October 2003
Consumer Attitudes and Typologies
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- Key facts
- Expenditure on sports goods by outlet used
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- Figure 90: Expenditure on sports goods in the past 12 months, by specialist sports shops visited, October 2003
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- Figure 91: Expenditure on sports goods in the past 12 months, by non-specialist shops visited, October 2003
- Attitudes towards sports goods use and shopping
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- Figure 92: Attitudes towards sports goods use and sports goods retailing, October 2003
- Characteristics of price-conscious and brand-aware consumers
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- Figure 93: Price-conscious and brand-aware consumers, by gender, age and socio-economic group, October 2003
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- Figure 94: Price-conscious and brand-aware consumers, by lifestage, age of respondents' children and Mintel’s Special Groups, October 2003
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- Figure 95: Price-conscious and brand-aware consumers, by marital and working status, October 2003
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- Figure 96: Price-conscious and brand-aware consumers, by region and ACORN categories, October 2003
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- Figure 97: Price-conscious and brand-aware consumers, by media usage, commercial TV viewing and store used for regular grocery shopping, October 2003
- Sportswear user habits
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- Figure 98: Sportswear user habits, by gender, age and socio-economic group, October 2003
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- Figure 99: Sportswear user habits, by lifestage, age of respondents' children and Mintel’s Special Groups, October 2003
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- Figure 100: Sportswear user habits, by marital and working status, October 2003
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- Figure 101: Sportswear user habits, by region and ACORN category, October 2003
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- Figure 102: Sportswear user habits, by media usage, commercial TV viewing and store used for regular grocery shopping, October 2003
- Attitudes towards sports goods purchasing by outlet used
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- Figure 103: Attitudes towards sports goods shopping, by specialist sports shops visited, October 2003
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- Figure 104: Attitudes towards sports goods shopping, by non-specialist shops visited, October 2003
- Types of sports consumer – identifying target groups
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- Figure 105: Sports consumer typologies, 2003
- Characteristics of sports consumer types
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- Figure 106: Sports consumer typologies, by gender, age and socio-economic group, October 2003
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- Figure 107: Sports consumer typologies, by lifestage, age of respondents' children and Mintel’s Special Groups, October 2003
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- Figure 108: Sports consumer typologies, by region and ACORN categories, October 2003
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- Figure 109: Sports consumer typologies, by media usage, commercial TV viewing and store used for regular grocery shopping, October 2003
- Spending by sports consumer types
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- Figure 110: Sports consumer typologies, by spending levels, October 2003
- Number of outlets visited
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- Figure 111: Number of outlets visited, by gender, age and socio-economic group, October 2003
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- Figure 112: Number of outlets visited, by lifestage, age of respondents' children and Mintel’s Special Groups, October 2003
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- Figure 113: Number of outlets visited, by region and ACORN categories, October 2003
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- Figure 114: Number of outlets visited, by media usage and store used for regular grocery shopping, October 2003
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- Figure 115: Number of outlets visited, by shop used to buy sports goods, October 2003
UK Advertising
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- Trends in advertising spend
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- Figure 116: Sports and leisure retailers, advertising expenditure, 1998-2003
- Use of media
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- Figure 117: Sports and leisure retailers, advertising spend by media, 1998-2003
- Advertising by leading specialist retailers
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- Figure 118: Share of sector advertising spend, by leading retailers, 1998-2003
- JJB Sports advertising trends
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- Figure 119: JJB Sports, sales versus advertising expenditure, 1998-2003
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- Figure 120: JJB Sports, advertising spend by media, 1998-2003
- JD Sports advertising trends
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- Figure 121: John David Group, sales versus advertising expenditure, 1998-2003
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- Figure 122: JD Sports, advertising spend by media, 1998-2003
- Allsports advertising trends
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- Figure 123: Allsports, sales versus advertising expenditure, 1998-2003
- Figure 124: Allsports, advertising spend by media, 1998-2003
- Advertising by other retailers
- Conclusions
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