Table of Contents
Overview
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- What you need to know
- Issues covered in this Report
Executive Summary
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- The market
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- Figure 1: Estimated retail sales of liquid milk, by segment, by volume, RoI and NI, 2016
- Forecast
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- Figure 2: Indexed estimated retail sales of liquid milk, by value, RoI and NI, 2012-22
- Figure 3: Estimated value of cream sales, NI and RoI, 2012-22
- Market factors
- Milk production increasing from 2016-17
- Milk farmgate prices increase in 2017
- Brexit an issue for cross-border milk supply
- Protein diet helping to drive milk usage
- Companies and innovations
- The consumer
- Whole milk sees strong RoI usage, semi-skimmed strong NI usage
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- Figure 4: Types of milk that consumers have used or served in the last three months, NI and RoI, June 2017
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- Figure 5: Types of milk alternatives that consumers have used or served in the last three months, NI and RoI, June 2017
- Double cream used in NI, RoI prefer single cream
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- Figure 6: Types of cream that consumers have used/ served in the last three months, NI and RoI, June 2017
- Farmer and animal welfare very important to Irish consumers
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- Figure 7: Features that consumers would like to see more of for milk products in the future, NI and RoI, June 2017
- Supporting Irish dairy farmers a key attraction for Irish consumers
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- Figure 8: Agreement with statements related to milk and cream, NI and RoI, February 2017
The Market – What You Need to Know
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- Milk sales to return to growth
- Milk production increases in NI and RoI in 2017
- Brexit an issue for cross-border milk supply
- Protein content helping to drive interest in milk
Market Size and Forecast
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- 2017 to see return to growth for milk sales
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- Figure 9: Estimated retail sales of liquid milk, by value, IoI, RoI and NI, 2012-22
- Volume sales of milk see growth
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- Figure 10: Estimated retail sales of liquid milk, by volume, IoI, RoI and NI, 2012-17
- Whole milk continues to be more popular in RoI
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- Figure 11: Estimated retail sales of liquid milk, by volume, by type of milk, IoI, RoI, 2013-17
- Semi-skimmed volume sales dominate NI
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- Figure 12: Estimated retail sales of liquid milk, by volume, by segment, NI, 2016
- Cream sales improve despite milk quotas
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- Figure 13: Estimated value of cream sales, IoI, NI and RoI, 2012-22
- Figure 14: Selected types of activities that consumers have done/ taken part in during the last three months, on a weekend night, NI and RoI, October 2016
Market Drivers
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- Domestic milk production increased in 2016
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- Figure 15: Domestic milk intake for processing vs. imported milk intake, RoI, 2013-17
- NI milk production expected to bounce back in 2017
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- Figure 16: Domestic milk production, in litres (m), NI, 2013-17
- Milk prices increasing in 2017
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- Figure 17: Price paid to producers per litre, NI, January 2013-June 2017
- Figure 18: Price paid to producers per litre, RoI, January 2013-June 2017
- Consumer milk prices increase in NI
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- Figure 19: Consumer price indices for milk, NI, January 2013-July 2017
- Figure 20: Consumer price indices for milk, RoI, January 2013-July 2017
- Brexit a threat to cross-border milk processing
- RoI processors preparing for Brexit
- Protein trend continues apace in 2017
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- Figure 21: Top five perceived benefits of eating or drinking high-protein food and drinks, NI and RoI, February 2017
Key Players and Innovations – What You Need to Know
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- Kerry’s consumer foods division delivering flat sales for the Group
- Retailers and brands integrating ethics into their product offering
- Low/no/reduced claims in milk and cream continue to grow
- Industry figures warn of potential shortfall in cream and butter supply over Christmas period
Who’s Innovating?
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- Milk and cream new product launch overview
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- Figure 22: Top five cream flavours in new product launches, UK and Ireland, 2013-17*
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- Figure 23: Top 10 claims for new products launched in cream category in UK and Irish markets, 2013-17*
- L/N/R allergen cream products launched in the UK and Ireland
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- Figure 24: Top 10 new milk flavours launched in the UK and Ireland, 2013-17*
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- Figure 25: Top 10 claims for new milk products launched in UK and Ireland, 2013-17*
- Gluten-free Milk Products
- L/N/R claims in new milk products launched
- Fortified or added nutrient milk products
Companies and Brands
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- Arla Foods UK
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Connacht Gold
- Key facts
- Product portfolio
- Recent developments
- Dale Farm
- Key facts
- Product portfolio
- Recent developments
- FrieslandCampina
- Key facts
- Product portfolio
- Brand NPD
- Recent developments
- Glanbia Plc
- Key facts
- Product portfolio
- Recent developments
- Ornua
- Key facts
- Product portfolio
- Recent developments
- Kerry Group Plc.
- Key facts
- Product portfolio
- Recent developments
- Strathroy Dairy
- Key facts
- Product portfolio
- Recent developments
The Consumer – What You Need to Know
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- NI and RoI consumers have disparate milk preferences
- Double cream used in NI, RoI prefer single cream
- Farmer welfare front of mind for future considerations
- Consumers will pay extra to support Irish dairy farmers
Types of Milk and Milk Substitutes Used
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- RoI consumers prefer whole milk, NI skimmed milk
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- Figure 26: Types of milk that consumers have used or served in the last three months, NI and RoI, June 2017
- Whole milk
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- Figure 27: Consumers who have used or served full-fat/ whole milk in the last three months, by age, NI and RoI, June 2017
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- Figure 28: Top five factors that consumers are concerned about in relation to food and non-alcoholic drinks, NI and RoI, June 2017
- Semi-skimmed milk more popular in NI
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- Figure 29: Consumers who have used or served semi-skimmed milk in the last three months, by age, NI and RoI, June 2017
- Figure 30: Agreement with the statement ‘It is worth paying more for highly nutritious foods (eg high in vitamins, minerals etc)’, by social class, NI and RoI, August 2016
- RoI consumers more likely to buy functional milks
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- Figure 31: Consumers who have used or served milk with added functional benefits (eg calcium/protein) in the last three months, by age, NI and RoI, June 2017
- Almond/ rice-based milks leading non-dairy alternatives
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- Figure 32: Types of milk alternatives that consumers have used or served in the last three months, NI and RoI, June 2017
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- Figure 33: New product launches of plant-based dairy alternatives, UK and Ireland, 2012-17
Types of Cream Used
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- NI consumers prefer double cream, RoI single cream
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- Figure 34: Types of cream that consumers have used/ served in the last three months, NI and RoI, June 2017
- Double cream usage high among all NI demographics
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- Figure 35: Consumers who have used or served fresh double cream in the last three months, by gender and age, NI and RoI, June 2017
- Figure 36: Consumers who have used or served fresh double cream in the last three months, by location, RoI, June 2017
- Single cream usage higher among mature consumers
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- Figure 37: Consumers who have used or served fresh double cream in the last three months, by age, NI and RoI, June 2017
Features Consumers Want in Milk
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- Offering fair price to farmers a key future consideration
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- Figure 38: Features that consumers would like to see more of for milk products in the future, NI and RoI, June 2017
- Guaranteeing fair prices to farmers more important to women and mature consumers
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- Figure 39: Consumers who would like to see milk that guarantees a fair price to farmers in the future, by gender and age, NI and RoI, June 2017
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- Figure 40: Who is responsible for the main grocery shop in their household, by gender, NI and RoI, November 2016
- Local sourcing more important to mature consumers
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- Figure 41: Consumers who would like to see milk that has been sourced locally in the future, by age, NI and RoI, June 2017
- High animal welfare more important to women
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- Figure 42: Consumers who would like to see milk sourced from cows with high animal welfare (ie free-range) in the future, by gender, NI and RoI, June 2017
Attitudes towards Milk and Cream
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- Consumers willing to pay more to support farmers
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- Figure 43: Agreement with statements related to milk and cream, NI and RoI, February 2017
- Fair pay to farmers more important to the young
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- Figure 44: Agreement with the statement ‘I would be willing to pay 20p/20c more for milk if it guaranteed a fair price for Irish farmers‘, by age, NI and RoI, June 2017
- Three in 10 want smaller cream packets
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- Figure 45: Agreement with the statement ‘I would like to see more cream in smaller packages to avoid waste‘, by age of children, NI and RoI, June 2017
- Over a quarter pick grocery shop based on price of milk
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- Figure 46: Agreement with the statement ‘The price of milk affects where I do my grocery shopping‘, by work status, NI and RoI, June 2017
- RoI consumers show higher preference for bottles
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- Figure 47: Agreement with the statement ‘Milk in a bottle is better quality than milk in a carton‘, by gender and age, NI and RoI, June 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Definition
- Market size rationale
- Data sources
- Generational Cohorts
- Abbreviations
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