Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- Sport a regular fixture for most
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- Figure 1: Sport participation*, November 2015-November 2016
- Strong core supports value growth
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- Figure 2: Forecast of consumer expenditure on participation* in sport, 2012-22
- Fitness sports in best condition
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- Figure 3: Most popular sports, by participation rate*, November 2015-November 2016
- Tennis courts net new investment
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- Figure 4: Top 10 types of registered sports facilities in England, August 2017
- The consumer
- Participation rates bounce back
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- Figure 5: Participation in sport (net), June 2014-July 2017
- Hiking and weights make strongest gains
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- Figure 6: Sports most commonly played in the last 12 months, June 2014-July 2017
- Playing for fitness – but also for fun
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- Figure 7: Motivations for playing sport, July 2017
- A mental barrier of physical fitness
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- Figure 8: Barriers to participation in sport, July 2017
- Spectator sports connect with players
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- Figure 9: Interest in spectator sport, July 2017
- What we think
Issues and Insights
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- Is everyone fit enough to play?
- The facts
- The implications
- What opportunities can the rise of hiking create?
- The facts
- The implications
The Market – What You Need to Know
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- Sport a regular fixture for most participants
- Strong core supports spending growth
- Fitness sports set the pace
- Sports fund more facilities
- More groups to help get more people active
Market Size and Forecast
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- Sport a regular fixture for the majority taking part
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- Figure 10: Sport participation*, November 2015-November 2016
- Strong core supports value growth
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- Figure 11: Consumer expenditure on participation* in sport, 2012-22
- Forecast
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- Figure 12: Forecast of consumer expenditure on participation* in sport, 2012-22
- Forecast methodology
Market Segmentation
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- Fitness sports in best condition
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- Figure 13: Most popular sports, by participation rate*, November 2015-November 2016
Market Drivers
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- Tennis courts net new investment
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- Figure 14: Top 10 types of registered sports facilities in England, August 2017
- Government widens participation in widening participation
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- Figure 15: Sport England funding of national governing bodies of sports, 2017-21
- More affluent players lock in participation rates
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- Figure 16: Current financial situation compared to a year ago, by financial situation, January 2017
- Wellbeing gains boost health of sport
- Technology making sport more social
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- Figure 17: Sources of content shared on social and media networks other than users' own content, March 2017
Key Players – What You Need to Know
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- Grassroots sport caught on camera
- Avatar athletes setting the pace
- A new strategy for swimming
Launch Activity and Innovation
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- Playing for clips
- Running tracked
- A long-distance triathlon
- Cricket aims to bowl over children – and mums
- Team games for individuals
Governing Bodies
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- Swim England
- UK Athletics
- British Cycling
- The FA
- R&A
- Lawn Tennis Association
The Consumer – What You Need to Know
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- Participation rates recover recent losses
- Hiking and weights make strongest gains
- Playing for fitness – but also for fun
- A mental barrier of physical fitness
- Spectator sports connect with players
Sport Participants
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- Participation rates bounce back
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- Figure 18: Participation in sport (net), June 2014-July 2017
- A less physical challenge to revive old interest
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- Figure 19: Non-participants in sport, July 2017
Sports Played
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- Hikers stride forward and weightlifters power up
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- Figure 20: Sports most commonly played in the last 12 months, June 2014-July 2017
- Fitness focus continues to dominate
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- Figure 21: Types of sports played, July 2017
Motivations for Play
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- Fun v fitness?
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- Figure 22: Motivations for playing sport, July 2017
- Or fitness + fun?
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- Figure 23: Repertoire of motivations for playing sport, July 2017
Barriers to Participation
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- Revival of the unfittest
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- Figure 24: Barriers to participation in sport, July 2017
- Personal is best for clearing high hurdle of fitness
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- Figure 25: Sources of inspiration for participation in sport, July 2017
Spectators and Players
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- Participants switch to sofas and stands
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- Figure 26: Interest in spectator sport, July 2017
- Heroes’ halo effect lasts into older age
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- Figure 27: Interest in spectator sport, by experience of participation in sport, July 2017
- Social channels open a path to participation for potentials
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- Figure 28: Discussion of sport on social media, by experience of participation in sport, July 2017
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 29: Forecast of consumer expenditure on sports participation, 2017-22
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