Table of Contents
Overview
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- What you need to know
- Report definition
- Gourmet
- Kilo restaurants
Executive Summary
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- Market drivers
- Aging population creates opportunities and challenges
- Unemployment rate is still high
- The consumer
- Snack bars are preferred when eating out while pizzerias are favored for takeout
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- Figure 1: Consumption of eating out and ordering takeout, Brazil, May 2017
- Recommendations from friends and/or family motivates 44%
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- Figure 2: Important factors when choosing a dish, Brazil, May 2017
- 32% of consumers are interested in meal deals
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- Figure 3: Important factors when choosing a venue, Brazil, May 2017
- Restaurants need to invest in variety
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- Figure 4: Attitudes and behaviors, Brazil, May 2017
- What we think
Issues and Insights
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- Encouraging older consumers to eat out
- The facts
- The implications
- Using world-of-mouth marketing to attract new customers
- The facts
- The implications
- Creating modern restaurants
- The facts
- The implications
The Market – What You Need to Know
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- Aging population can affect consumption
- High unemployment can reduce visits to restaurants
Market Drivers
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- Sugar remains a problem
- Aging population presents challenges and opportunities
- The Brazilian economy
- Inflation is showing signs of slowing down
- Unemployment rate has slight decrease
- Cuts in the interest rate continue
Competitive Strategies
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- Digital activity
- Temaki Station launches chatbot
- Pizza Hut uses geolocation system to send personalized ads
- Marketing and advertising
- Burger King features a drag queen in campaign
- Burger King takes advantage of competitor’s queue
- A new restaurant every day
- Outback creates the Festival of Fries
- P.F. Chang’s changes position in Brazil
- International innovations
- Quaker Oats involves consumers through menu innovation
- Family Mart offers customized breakfast “packages”
- Eatsa and Zume Pizza are betting on automation
The Consumer – What You Need to Know
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- Snack bars and bakeries are highly visited
- Recommendations and low prices are important
- Restaurants with promotions are appealing
- Consumers want variety and healthful dishes
Consumption of Eating Out and Ordering Takeout
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- Snack bars and bakeries are the most frequented venues
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- Figure 5: Consumption of eating out and ordering takeout, Brazil, May 2017
- Promoting kilo restaurants
- Fast food restaurants with no table service are frequented by 55%
- Pizzerias are preferred when ordering takeout
- Young consumers are boosting the category
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- Figure 6: Consumption of eating out and ordering takeout, by age, Brazil, May 2017
- Many AB consumers usually eat out
Important Factors When Choosing a Dish
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- Competitive prices are important when choosing a dish
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- Figure 7: Important factors when choosing a dish, Brazil, May 2017
- Highlighting the daily special
- Interesting descriptions can help consumers decide
Important Factors When Choosing Venue
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- Consumers want meal deals
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- Figure 8: Important factors when choosing a venue, Brazil, May 2017
- Themed restaurants appeal to young consumers
- Targeting singles with premium services
Attitudes and Behaviors
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- Consumers want variety on menus
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- Figure 9: Attitudes and behaviors, Brazil, May 2017
- Restaurants need to invest in healthful dishes
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- Figure 10: Attitudes and behaviors, by age, Brazil, May 2017
- Combining food trucks with events
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- Figure 11: Attitudes and behaviors, by people with/without children and singles and married, Brazil, May 2017
Appendix – Abbreviations and Supporting Information
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- Abbreviations
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