Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Live music market sees healthy growth
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- Figure 1: Music concerts and festivals, forecast market value, 2012-22
- Companies and brands
- Live Nation remains leader
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- Figure 2: Leading music concert and festival operators, ranked by most recent turnover, 2015/2016
- The consumer
- Music concert visiting is growing slightly
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- Figure 3: Music concerts visited in the past 12 months, June 2016-17
- Music festival visiting is up
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- Figure 4: Music festivals visited in the past 12 months, June 2016-17
- Awareness of re-sale sites has risen…
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- Figure 5: Consumer awareness of secondary ticketing sites, June 2016-17
- …but use is down
- Smartphone apps commonly used but Wi-Fi not reliable enough
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- Figure 6: Consumer behaviour before and after music event, June 2017
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- Figure 7: Attitudes towards Wi-Fi at music events, June 2017
- Prices of tickets on re-sale sites an issue
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- Figure 8: Ticket purchasing behaviours and experiences, June 2017
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- Figure 9: Consumer opinion on ticket touts and re-sale sites, June 2017
- Pre-event catering a huge opportunity
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- Figure 10: Consumer behaviour before and after music event, June 2017
- Day festivals more appealing than ‘over-nighters’
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- Figure 11: Preference for overnight stays and number of acts, June 2017
- Queues are a deterrent and safety is a concern
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- Figure 12: Consumer opinions in queues and safety at music events, June 2017
- Music events could do more for good causes and increase value for money
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- Figure 13: Consumer attitudes towards catering, value for money and working with good causes, June 2017
- Line-up is key
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- Figure 14: Consumer attitudes towards established festivals and line-up, June 2017
- What we think
Issues and Insights
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- How can music concerts and festivals utilise technology more?
- The facts
- The implications
- How can music concerts and festivals take advantage of the pre- and post-event periods?
- The facts
- The implications
The Market – What You Need to Know
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- Live music market sees healthy growth
- Share of ticket and ancillary spend remains stable
- Concert tickets sales worth over £1 billion
- Festival ticket sales reach nearly £300 million
- UK fans stay on home soil while music tourism grows
- Technology is opening up new avenues
- Increased focus on music
Market Size and Forecast
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- Live music market sees healthy growth
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- Figure 15: UK music concerts and festivals market size and forecast, 2012-22
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- Figure 16: Music concerts and festivals, forecast market value, 2012-22
- Forecast methodology
Market Segmentation
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- Share of ticket and ancillary spend remains stable
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- Figure 17: UK Music concert and festivals market, by segment, 2011-16
- Concert tickets sales worth over £1 billion
- Festival ticket sales nearly reach £300 million
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- Figure 18: Major UK music festivals, 2017
Market Drivers
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- UK fans stay on home soil while music tourism grows
- Revenue from live events continues to grow
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- Figure 19: Trends in live and recorded music revenues in the UK, 2011-16
- Technology is opening up new avenues
- Increased focus on music
- Diversification of market
- Going up-market
Companies and Brands – What You Need to Know
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- Live Nation continues to dominate
- SJM increases share
- Pre-ordering goes mainstream
- Drug testing
- Cashless technology roll-out
- VR Technology increasing
- Ticket chatbots
- Global increase festival portfolio
Market Share
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- Live Nation continues to dominate
- SJM increases share
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- Figure 20: Leading music concert and festival operators, ranked by most recent turnover*, 2015/16
Launch Activity and Innovation
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- Pre-ordering goes mainstream
- Drug testing
- Rise in cashless technology
- VR Technology increasing
- Ticket chatbots
- Benefit drive-thru
- EE’s 4G-connected Smart Tent
- Online royalty tool for overseas gigs
- Warner Music to buy part of Songkick
- Global increases festival portfolio
The Consumer – What You Need to Know
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- Music concert visiting is growing slightly while festival visits are up
- Half reducing their attendance
- Awareness of re-sale sites has risen but use is down
- Smartphone apps commonly used
- Room to increase use of contactless payment…
- Pre-event catering a huge opportunity
- Music events could do more for good causes
- Line-up is key
Music Concert Visiting
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- Music concert visiting is growing slightly
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- Figure 21: Music concerts visited in the past 12 months, June 2016-17
Music Festival Visiting
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- Music festival visiting is up
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- Figure 22: Music festivals visited in the past 12 months, June 2016-17
Future Visiting Intentions
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- Half reducing their attendance…
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- Figure 23: Intentions to visit UK festivals and concerts, June 2017
- …but a third will remain in the UK due to weakened Pound
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- Figure 24: Attitude towards exchange rate and UK festivals, June 2017
Awareness and Use of Secondary Ticketing Sites
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- Awareness of re-sale sites has risen…
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- Figure 25: Consumer awareness of secondary ticketing sites, June 2016-17
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- Figure 26: Consumer awareness of secondary ticketing sites, by gender, June 2017
- …but usage is down
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- Figure 27: Use of secondary ticketing sites top buy or sell tickets, June 2016-17
- Increase in future use for selling but decline in repeat purchase
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- Figure 28: Intention to use secondary ticketing site again, June 2016-17
Merchandise
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- Half have bought merchandise
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- Figure 29: Merchandise purchased at a music concert or festival in the last 12 months, June 2017
- Clothing most appealing merchandise to buy
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- Figure 30: Consumer interest in purchasing merchandise in the future, June 2017
The Use of Technology at Music Concerts and Festivals
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- Smartphone apps commonly used…
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- Figure 31: Use of technology at music events, June 2017
- …but Wi-Fi not reliable enough
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- Figure 32: Attitudes towards Wi-Fi at music events, June 2017
- Room to increase use of contactless payment…
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- Figure 33: Use of technology at music events, June 2017
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- Figure 34: Attitudes towards cashless payments at music events, June 2017
Purchasing of Music Concert and Festival Tickets
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- Prices of tickets on re-sale sites an issue
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- Figure 35: Ticket purchasing behaviours and experiences, June 2017
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- Figure 36: Consumer opinion on ticket touts and re-sale sites, June 2017
Consumer Behaviour Pre- and Post-Music Concert and Festival
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- Pre-event catering a huge opportunity
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- Figure 37: Consumer behaviour before and after music event, June 2017
Music Concert and Festival Scope
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- Day festivals more appealing than ‘over-nighters’
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- Figure 38: Consumer behaviour in relation to overnight festivals, June 2017
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- Figure 39: Preference for overnight stays, June 2017
- Number of acts…
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- Figure 40: Preference for number of acts at a festival, June 2017
Music Concert and Festival Improvements
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- Queues are a deterrent
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- Figure 41: Consumer opinions in queues and safety at music events, June 2017
- Music events could do more for good causes
- Value for money could be improved
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- Figure 42: Consumer attitudes towards catering, value for money and working with good causes, June 2017
Drivers of Music Concerts and Festivals Visiting
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- Line-up is key
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- Figure 43: Consumer attitudes towards established festivals and line-up, June 2017
- Concerts favoured over festivals for specific acts
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- Figure 44: Preference for concert versus festival, June 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Figure 45: UK music concerts and festivals, value forecast scenarios, 2017-22
- Forecast methodology
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