Table of Contents
Overview
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- What you need to know
- Products covered in this Report
- Excluded
Executive Summary
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- The market
- Fragrances set to bounce back
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- Figure 1: Best- and worst-case forecast for UK retail value sales of fragrances and body sprays, 2012-22
- Companies and brands
- NPD drives value sales in fragrances
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- Figure 2: Manufacturer shares in fragrances only, top four and other, 2016
- Unilever leads market share in body sprays
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- Figure 3: Manufacturer shares in body sprays only, top five and other, year ending April 2017
- Increase in NPD in 2016
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- Figure 4: New product development in the fragrances category*, by launch type, January 2014-June 2017
- The consumer
- Body sprays see a rise in usage
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- Figure 5: Usage of fragrances only, June 2016 and May 2017
- No change in scented toiletry usage
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- Figure 6: Usage of scented toiletries, June 2016 and May 2017
- Beauty brands are popular
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- Figure 7: Fragrance brands used, by gender, May 2017
- Pulse points are popular areas of application
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- Figure 8: Areas of application, May 2017
- Consumers like to smell their fragrances
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- Figure 9: Fragrance behaviours, May 2017
- Purchase is on the rise
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- Figure 10: Purchase of fragrances, June 2016 and May 2017
- Interest in skincare benefits is high…
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- Figure 11: Interest in fragrance benefits, May 2017
- …as well as interest in emotional benefits
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- Figure 12: Interest in mood/emotional benefits, May 2017
- What we think
Issues and Insights
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- Blurring the lines with BPC
- The facts
- The implications
- Competing for the middle-income shopper
- The facts
- The implications
The Market – What You Need to Know
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- Fragrances see growth in value
- Gender perceptions impact value sales
- Department stores drive prestige sales
- Teenagers are a growing market
- Fragrance is a daily routine
Market Size and Forecast
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- Fragrances set to bounce back in 2017
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- Figure 13: UK retail value sales of fragrances and body sprays, at current and constant prices, 2012-22
- Consistent growth estimated
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- Figure 14: Best- and worst-case forecast for UK retail value sales of fragrances and body sprays, 2012-22
- Forecast methodology
Market Segmentation
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- Gender fluidity continues to be on trend
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- Figure 15: UK retail value sales of fragrances only, by sector, 2015-17 (est)
- Body spray continues to fall in favour
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- Figure 16: UK retail value sales of body sprays, by sector, 2015-17 (est)
Channels to Market
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- Spending in the prestige sector boosts department stores
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- Figure 17: UK retail value sales of fragrances only, by outlet type, 2015 and 2016
- Retailers offer seamless multichannel experiences
- Bringing digital to retail environments
- Low price drives sales of body sprays at discount stores
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- Figure 18: UK retail value sales of body sprays only, by outlet type, 2015 and 2016
Market Drivers
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- Teenagers are a growing market
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- Figure 19: Trends in the age structure of the UK population, 2012-22
- Focus on ingredients
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- Figure 20: Attitudes towards hand/body/footcare products, January 2017
- Fragrance is a daily routine
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- Figure 21: Daily beauty and grooming priorities, December 2016
- A luxury sector
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- Figure 22: Brand types bought, October 2016
Companies and Brands – What You Need to Know
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- NPD impacts brand value
- High-end fashion brands target a wider audience…
- …whilst high street fashion brands become more competitive
- Traditional claims see a decline
- Digital advertising sees investment
- Beauty brand fragrances are caring
Market Share
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- L’Oréal and Estée Lauder show strong growth in value sales
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- Figure 23: Manufacturer shares in fragrances only, top four and other, 2015 and 2016
- NPD limits value decline in body sprays
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- Figure 24: Manufacturer shares in body sprays only, years ending April 2016 and 2017
Launch Activity and Innovation
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- High-end fashion brands innovate in 2016
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- Figure 25: New product development in the fragrances category*, by launch type, January 2014-June 2017
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- Figure 26: Examples of fragrance launches from high-end fashion brands, 2016
- High street fashion brands become more competitive
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- Figure 27: Babe power by Missguided, May 2017
- Body mists blur the line between skincare and fragrance
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- Figure 28: Examples of body mist launches in 2016
- NPD from beauty brands
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- Figure 29: New product development in the fragrances category*, by top ultimate companies and other, 2016
- Traditional claims see a decline
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- Figure 30: Top fastest-growing and fastest-declining claims in the fragrances category*, 2016
Advertising and Marketing Activity
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- Digital advertising sees a rise
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- Figure 31: Recorded above-the-line, online display and direct mail advertising expenditure on fragrances and body sprays, by media type, January 2014-May 2017
- Going back to the founder
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- Figure 32: Gabrielle, a rebel at heart, Chapter 18 of Inside Chanel, February 2017
- Coty and L’Oréal lead advertising spend
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- Figure 33: Recorded above-the-line, online display and direct mail advertising expenditure on fragrances and body sprays, by leading companies, 2016
- Lynx sees a rebrand
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- Figure 34: Lynx rebrand, January 2016
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 35: Attitudes towards and usage of selected brands, June 2017
- Key brand metrics
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- Figure 36: Key metrics for selected brands, June 2017
- Brand attitudes: Premium fragrances are worth paying more for
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- Figure 37: Attitudes, by brand, June 2017
- Brand personality: Celebrity fragrances are unappealing
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- Figure 38: Brand personality – Macro image, June 2017
- Beauty brands have a caring image
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- Figure 39: Brand personality – Micro image, June 2017
- Brand analysis
- Chanel has strong associations with luxury
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- Figure 40: User profile of Chanel, June 2017
- Gucci appeals to high earners
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- Figure 41: User profile of Gucci, June 2017
- Huge Boss appeals to men
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- Figure 42: User profile of Hugo Boss, June 2017
- Lancôme appeals to younger women
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- Figure 43: User profile of Lancôme, June 2017
- Tom Ford has a quirky image
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- Figure 44: User profile of Tom Ford, June 2017
- Clinique is accessible
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- Figure 45: User profile of Clinique, June 2017
- DKNY has a youthful image
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- Figure 46: User profile of DKNY, June 2017
- Jennifer Lopez Fragrances set to see a relaunch
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- Figure 47: User profile of Jennifer Lopez Fragrances, June 2017
The Consumer – What You Need to Know
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- Body spray usage is on the rise
- Beauty brand fragrances are popular
- Pulse points are popular areas of application
- Women are experimental with their fragrances
- Fragrance purchase is on the rise
- Interest in added benefits is high
Usage of Fragrances
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- Body sprays increase in popularity
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- Figure 48: Usage of fragrances only, June 2016 and May 2017
- No change in usage of scented toiletries
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- Figure 49: Usage of scented toiletries, June 2016 and May 2017
Brand Preferences
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- Beauty brands are as popular as fashion brands
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- Figure 50: Fragrance brands used, by gender, May 2017
- Millennials show preference for high street fashion brands
Application of Fragrances
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- Neck and wrists are the most popular areas of application
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- Figure 51: Areas of application, by gender, May 2017
- NPD opportunities for beard fragrances
- Hair fragrance usage remains low
Fragrance Behaviours
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- Fragrance should be strong
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- Figure 52: Fragrance behaviours, May 2017
- Masking bad smells
- Women are more experimental
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- Figure 53: Statements related to experimentation with fragrances, by gender, May 2017
- People prefer variety
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- Figure 54: Statements related to having a signature scent and a few favourite brands, by age, May 2017
Purchase of Fragrances
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- Purchase of fragrances is on the rise
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- Figure 55: Purchase of fragrances, June 2016 and May 2017
Interest in Fragrance Innovations
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- High interest in skin benefits
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- Figure 56: Interest in fragrance benefits, May 2017
- Fragrances is an emotional sector
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- Figure 57: Interest in mood/emotional benefits, May 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
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