Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The market
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- Figure 1: Forecast for retail sales of juice, by value, Brazil, 2012-22
- Market drivers
- Key players
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- Figure 2: Top companies’ retail sales shares in juice*, by value, Brazil, 2015-16
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- Figure 3: Juice products launches, Brazil, 2012-16
- The consumer
- Freshly squeezed juice leads consumption
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- Figure 4: Juice usage, Brazil, April 2017
- High fruit content influences purchases
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- Figure 5: Influence factors when buying juice, Brazil, April 2017
- Consumers are looking for healthful options
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- Figure 6: Purchase behaviors, Brazil, April 2017
- Quality and price are barriers to consumption growth
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- Figure 7: Consumption barriers, Brazil, April 2017
- Concentrated juices have better image than powder juices
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- Figure 8: Attitudes toward juice, Brazil, April 2017
- What we think
Issues and Insights
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- Increasing transparency about ingredients used
- The facts
- The implications
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- Figure 9: Nectars with reduced ingredients
- Popularizing products made from 100% pure juice
- The facts
- The implications
- Developing juice products for older consumers
- The facts
- The implications
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- Figure 10: Information on the front of packaging, Brazil
The Market – What You Need to Know
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- Retail sales should reach R$9.7 billion in 2022
- WHO recommends more taxes on drinks with sugar
Market Size and Forecast
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- The global market of juice
- Market performance
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- Figure 11: Retail sales of juice, by value, Brazil, 2012-16
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- Figure 12: Retail sales of juice, by volume, Brazil, 2012-16
- Per capita consumption is low
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- Figure 13: Retail sales in different segments of juice, by value (R$ billion), 2015-16
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- Figure 14: Retail sales in different segments of juice, by volume (in liters/millions), 2015-16
- Figure 15: Per capita consumption (in liters) of bottled water, carbonated soft drinks and juices, Brazil, 2010-16
- Forecasts for the market of juice
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- Figure 16: Forecast of retail sales of juice, by value, Brazil, 2012-22
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- Figure 17: Forecast of retail sales of juice, by volume, Brazil, 2012-22
Market Drivers
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- Pressure for sugar reduction
- 6.2% of Brazilian adults have diabetes and 21.4% suffer from hypertension
- Beverage advertising targeting children
- Aging population presents challenges and opportunities
- Brazilian economy shows signs of improvement
- Inflation is dropping
- Unemployment rate is falling
- Government maintains cuts in the interest rate
Key Players – What You Need to Know
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- Coca-Cola leads the market
- Britvic buys Bela Ischia
- Coca-Cola buys AdeS
Market Share
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- Coca-Cola leads sales in value
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- Figure 18: Top companies’ retail sales shares in juice*, by value, Brazil, 2015-16
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- Figure 19: Top companies’ retail sales shares in juice*, by volume, Brazil, 2015-16
- Launch of new products
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- Figure 20: New products, Natural One, 2016-17
- Figure 21: New products, Britvic, 2016-17
- Coca-Cola launches Del Valle 100% juice and Laranja Caseira in PET bottles
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- Figure 22: New products, Coca-Cola, 2017
Competitive Strategies
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- Consolidation
- Britvic acquires Bela Ischia
- Heineken buys Brasil Kirin
- Coca-Cola buys soybean juice brand AdeS
- Ambev buys Do Bem and enters the market
- Digital activity
- Advertising and marketing
Who’s Innovating?
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- The Juice category still leads the market of non-alcoholic drinks
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- Figure 23: Launch of non-alcoholic drinks, by category, Brazil, 2012-16
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- Figure 24: Juice products launches, Brazil, 2012-16
- Figure 25: Juice products launches, by subcategory, Brazil, 2012-16
- Carton packaging is the main format used in the category
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- Figure 26: New packaged juice, carton packaging, Brazil, 2016-17
- Figure 27: New packaged juice, in bottle, Brazil, 2017
- Using glass packaging to stand out
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- Figure 28: Products with glass packaging, Brazil, 2017
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- Figure 29: New packaged juice, by type of packaging, Brazil, 2012-17
- Private labels vs branded
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- Figure 30: New whole juice, private label vs manufacturer brand, Brazil
- Figure 31: New juice, private label vs manufacturer brand, Brazil, 2012-16
The Consumer – What You Need to Know
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- Freshly squeezed juices dominate the category
- Consumers want products made from 100% pure juice
- Consumers want healthful juices
- High price may be damaging consumption
- Innovating with concentrated juices
Juice Usage
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- Natural fruit juice consumption is nearly universal
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- Figure 32: Juice usage, Brazil, April 2017
- Powdered fruit juice drinks are highly consumed
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- Figure 33: Innovations in powdered juices and vitamins, world
- Whole juice benefits can boost consumption
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- Figure 34: New launches of whole juices, Brazil
- Nectars show greater reduction in consumption
Influencing Factors When Buying Juice
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- Increasing the variety of products with low sugar content
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- Figure 35: Products with no/low sugar content, Brazil
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- Figure 36: Products made with stevia, world
- Figure 37: Influence factors when buying juice, Brazil, April 2017
- Juices with vegetables can appeal to older consumers
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- Figure 38: Influence factors when buying juice, by age, Brazil, April 2017
- Brand is an important factor for 34% of Brazilians
- Opportunity to provide functional benefits
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- Figure 39: Juices with functional benefits, world
Purchase Behaviors
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- Consumers are looking for more-healthful options
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- Figure 40: Purchase behaviors, Brazil, April 2017
- Developing products focused on sports
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- Figure 41: Juices/vitamins focused on sports, world
- Figure 42: Purchase behaviors, by gender and age, Brazil, April 2017
Consumption Barriers
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- High price may be holding consumption back
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- Figure 43: Consumption barriers, Brazil, April 2017
- Fruits are a barrier to consumption of juices
- Young consumers want variety
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- Figure 44: Flavor innovations, world
Attitudes toward Juice
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- Concentrated juices have a more positive image than powdered juices
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- Figure 45: Innovations in concentrated juices, Brazil
- Figure 46: Attitudes toward juice, Brazil, April 2017
- Positioning fruit vitamins to replace meals
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- Figure 47: Juices positioned as substitutes for a meal, world
- Innovations in vegetable juice
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- Figure 48: Innovations in vegetable juice, world
Appendix – Market Size, Forecast, Abbreviations, and Support Information
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- Market size and forecast
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- Figure 49: Value of retail sales of juice, Brazil, 2012-22
- Figure 50: Volume of retail sales of juice, Brazil, 2012-22
- Figure 51: Best- and worst-case scenarios for the retail sales of juice, by value, Brazil, 2016-22
- Figure 52: Best- and worst-case scenarios for the retail sales of juice, by volume, Brazil, 2016-22
- Fan chart forecast
- Abbreviations
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