Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Working against the clock
- Device availability is a concern
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- Figure 1: Issues with travel tech, April 2017
- Lack of knowledge could stifle emerging tech
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- Figure 2: Travel tech: use and interest – Select items, April 2017
- Crowded market saturates newcomers
- The opportunities
- Young fathers driving travel tech
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- Figure 3: Other travel tech – Any use and interest, all travelers vs fathers, April 2017
- Device ownership supports software growth
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- Figure 4: Personal ownership of laptops, tablets, and smartphones, 2015 vs 2017
- Autonomy, trust key for travelers
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- Figure 5: Tech used for researching, April 2017
- Device dependence encourages travel use
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- Figure 6: Dependence on travel tech, April 2017
- What it means
The Market – What You Need to Know
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- The immense landscape of travel tech services
- Tech interest driven by demographic differences
- Frequent use of digital research common
- Growing vacations market helps to drive growth
Travel Tech Services Landscape
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- Inspiration
- Ground transportation
- Alternative accommodations
- Tours and activities
- Travel deals sites
- OTAs
- Metasearch
The American Traveler
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- The domestic traveler
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- Figure 7: The domestic traveler, by key demographics, April 2017
- The international traveler
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- Figure 8: The international traveler, by key demographics, April 2017
- The business traveler
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- Figure 9: The business traveler, by key demographics, April 2017
- The leisure traveler
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- Figure 10: The leisure traveler, by key demographics, April 2017
Market Perspective
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- Six in 10 leisure travelers looked at travel media
- Online booking highest for hotels, airlines
- Almost three quarters of mobile device owners use mobile apps daily
Market Factors
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- Vacation and tourism on the rise
- Smartphone, laptop, tablet ownership up
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- Figure 11: Personal ownership of laptops, tablets, and smartphones, 2015 vs 2017
- Older Millennial population growing as they enter key spending years
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- Figure 12: Population by age, 2012-22
- Venture capital funding pouring into travel start-ups
Key Trends – What You Need to Know
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- Device access becoming easier
- Difficult to differentiate
- Efficient, constantly updating tech will rise
What’s Working?
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- Losing items while travel may no longer be an issue
- Charging on the go
- Bigger tech partnering with start-ups
- Last minute ticket options open up spontaneous entertainment
What’s Struggling?
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- Maintaining entertainment hardware in transit
- Crowded software market makes it difficult to stand out
- Generic, desktop-focused services suffer
- Too much data
- Dependence requires reliability
What’s Next?
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- Timely help with chatbots, AI
- Wearable tech changing leisure, business travel
- Keeping up with fluctuating travel plans
- Synchronizing, updating itineraries
- Incorporating biometrics into ticketing
The Consumer – What You Need to Know
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- Travelers want brief, inspiring overviews of destinations
- Online booking direct through a travel provider is preferred
- Almost nine in 10 travel with a mobile device
- Photos popular, WiFi essential
- Interest in virtual services at hotels
- Updates important to flyers
- Gadgets enjoyed in the air
- Travelers less comfortable with emerging tech
- Connection is key while traveling
- Hacking a concern
Tech Used for Researching
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- Getting comfortable before travel
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- Figure 13: Tech used for researching, April 2017
- Younger adults more likely to use new sources
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- Figure 14: Tech used for researching – Select items, by age, April 2017
- Fathers use more resources
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- Figure 15: Tech used for researching, by gender and parental status, April 2017
- Business, international travelers do their research
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- Figure 16: Tech used for researching, by type of travel – Net, April 2017
Tech Used for Booking
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- Direct booking remains popular despite new options
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- Figure 17: Royal Caribbean "Come Seek" TV Commercial, October 2015
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- Figure 18: Tech used for booking, April 2017
- Younger adults more open to alternative booking
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- Figure 19: Tech used for booking, by age, April 2017
- International, business travelers keep booking options open
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- Figure 20: Tech used for booking, by type of travel, April 2017
Devices Used While Traveling
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- Multi-purpose devices dominate
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- Figure 21: Devices used while traveling, April 2017
- Most travel with few devices
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- Figure 22: Devices used while traveling, by number of devices, April 2017
- Younger adults feel the need to travel with more
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- Figure 23: Devices used while traveling, by age, April 2017
- Business travelers need more
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- Figure 24: Devices used while traveling – Select items, by type of travel, April 2017
Tech Used While Traveling
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- Photos, WiFi essential in travel
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- Figure 25: Tech used while traveling, April 2017
- Young adults entertain themselves digitally
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- Figure 26: Tech used to entertain while traveling, by age, April 2017
- Women aged 18-34 are content creators on trips
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- Figure 27: Tech used while traveling, by gender and age, April 2017
- Business travelers need tech to be entertained
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- Figure 28: Tech used while traveling, by type of travel, April 2017
Hotel Tech – Use and Interest
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- Integrated hotel experience breaking through
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- Figure 29: Hotel tech: use and interest, April 2017
- Parents, particularly dads, interested in engaging accommodations
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- Figure 30: Hotel tech – Any use or interest, by gender and parental status, April 2017
- Business hotel guests use new tech
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- Figure 31: Hotel tech – Any use or interest, by type of travel, April 2017
Airline and Airport Tech – Use and Interest
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- Travelers want to be in control at airports
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- Figure 32: Airline and airport tech – Use and interest, April 2017
- Business travelers need tech at airport
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- Figure 33: Airline and airport tech – Any use and interest, by type of travel, April 2017
In-Flight Tech – Use and Interest
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- In-flight entertainment still enjoyed
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- Figure 34: In-flight tech: use and interest, April 2017
- Fathers care about their in-flight tech
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- Figure 35: In-flight tech – Any use or interest, by gender and parental status, April 2017
- Business travelers depend on in-flight amenities
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- Figure 36: In-flight tech – Any use or interest, by type of travel, April 2017
Other Travel Tech – Use and Interest
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- Emerging travel tech faces potential public pushback
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- Figure 37: Other travel tech: use and interest, April 2017
- Fathers see use in integrated travel tech
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- Figure 38: Other travel tech – Any use and interest, by gender and parental status, April 2017
- Business travelers enjoy the extras
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- Figure 39: Other travel tech – Any use and interest, by type of travel, April 2017
Dependence on Travel Tech
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- Mobile devices essential to travel
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- Figure 40: Dependence on travel tech, April 2017
- Non-mothers depend on mobile devices, fathers want faster
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- Figure 41: Dependence on travel tech, by gender and parental status, April 2017
- Business travelers have unique necessities
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- Figure 42: Dependence on travel tech, by type of travel, April 2017
Attitudes toward Integrated Travel Tech
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- Travelers want services in one place
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- Figure 43: Attitudes toward integrated travel tech, April 2017
- Parents, particularly fathers, want assistance
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- Figure 44: Attitudes toward integrated travel tech, by gender and parental status, April 2017
Issues with Tech While Traveling
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- Digital security a concern for travelers
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- Figure 45: Issues with tech while traveling, April 2017
- Older adults worried about security, younger need working devices
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- Figure 46: Issues with tech while traveling, by age, April 2017
- Non-parents more concerned
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- Figure 47: Issues with tech while traveling, by parental status, April 2017
- Multiple-device users more dependent on technology
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- Figure 48: Issues with tech while traveling, by number of devices used, April 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
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