Table of Contents
Overview
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- What you need to know
- Report definition
Executive Summary
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- The market
- Aging population presents challenges and opportunities
- The economy is still unstable
- The consumer
- Breakfast is eaten at home every day by 78%
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- Figure 1: Frequency of eating in-home meals, April 2017
- 50% tend to cook meals from scratch
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- Figure 2: Attitudes toward in-home meal occasions, April 2017
- 55% tend to stick to food/drink brands they have tried before
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- Figure 3: Buying behaviors, April 2017
- 66% have hosted an in-home celebration
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- Figure 4: Special in-home meal occasions, April 2017
- 64% are comfortable inviting friends/family into their homes
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- Figure 5: Attitudes toward entertaining in the home, April 2017
- What we think
Issues and Insights
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- Promoting healthy and energy boosting foods for breakfast
- The facts
- The implications
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- Figure 6: Food and drink products containing moringa, worldwide
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- Figure 7: Food and drink products containing maca, worldwide
- Controlling ingredients for healthier meals
- The facts
- The implications
- Helping young consumers to host in-home celebrations
- The facts
- The implications
The Market – What You Need to Know
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- Aging population can impact future sales
- High unemployment can increase in-home meal occasions
Market Drivers
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- Aging population presents challenges and opportunities
- Seniors are having financial difficulties and keep on working
- The Brazilian economy is still delicate
- Inflation is showing signs of slowing down
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- Figure 8: IPCA monthly change, by percentage, January 2014-April 2017
- Unemployment rate hits a new record high
- Cuts in the interest rate continue
Companies and Brands – What You Need to Know
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- iFood pushes advertising on Twitter
- Bakery dominates in new product developments
Competitive Strategies
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- Marketing and advertising
- iFood launches campaign on Twitter
- Nutella gave free breakfast anywhere in the world for consumers
Launch Activity and Innovation
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- Innovations in food for in-home meal occasions
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- Figure 9: New launches in the in-home meal occasions market, by categories, Brazil, 2012-17*
- Bakery products should focus on healthier varieties as well as flavor
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- Figure 10: New launches in the bakery category, by sub-categories, Brazil, 2012-17*
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- Figure 11: New launches in the bread and baked goods subcategory, Brazil
- Figure 12: New launches in the cookies and crackers subcategory, Brazil
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- Figure 13: New launches in the baking ingredients and mixes subcategory, Brazil
- Sauces and seasonings
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- Figure 14: New launches in the cooking and pasta sauces, Brazil
- Figure 15: New launches in sauces and seasonings category, by subcategories, Brazil, 2012-17*
The Consumer – What You Need to Know
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- Majority eat most meals at home every day
- Cooking from scratch is still strong
- Consumers are loyal to brands
- Barbecues are important for Brazilians
- Older consumers are comfortable to host parties
Frequency of Eating In-Home Meals
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- Eating breakfast at home is a daily routine
- Older consumers are more likely to eat breakfast at home every day
- Developing convenience products aimed at young consumers
- C12 consumers present the highest daily consumption of breakfast
- Innovations in breakfast cereals
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- Figure 16: Innovation in breakfast cereals, Brazil
- Unusual packaging: bottles and jars
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- Figure 17: Innovation in packaging in breakfast cereals, Brazil
- Targeting breakfast cereals at children
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- Figure 18: Innovation in breakfast cereals aimed at children, Brazil
- Figure 19: Frequency of eating in-home meals, by age, April 2017
- The habit of eating lunch and dinner at home every day is less frequent
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- Figure 20: Ready meals designed to make cooking easier, worldwide
- AB consumers present the lowest daily routine of eating lunch and dinner at home
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- Figure 21: Frequency of eating in-home meals, April 2017
Attitudes toward In-Home Meal Occasions
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- Cooking from scratch is still strong
- Brands can promote in-home cooking for younger consumers
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- Figure 22: Meal kits featuring international cuisines, worldwide
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- Figure 23: Attitudes toward in-home meal occasions, by gender and age, April 2017
- Offering healthy meals to AB consumers
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- Figure 24: Healthy meal kits, worldwide
- Providing recipes for in-home cooking
- Beverages and meals
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- Figure 25: Attitudes toward in-home meal occasions, April 2017
Buying Behaviors
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- Brand is important in the food and drink categories
- Consumers are turning to cheaper products
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- Figure 26: Buying behaviors, April 2017
- Clear label can help boost sales
- Consumers will pay more for healthier products
- Use of green banana for healthier varieties
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- Figure 27: Products made with green banana, Brazil
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- Figure 28: Buying behaviors, April 2017
Special In-Home Meal Occasions
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- Barbecue is the main type of special occasion
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- Figure 29: Seasoning and sauce products for barbecues, Brazil
- Sporting events attract only 14%
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- Figure 30: Food products for sporting events, worldwide
- Non-sporting events can be a bit more popular
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- Figure 31: Special in-home meal occasions, by age, April 2017
- Parties with a main meal are slightly more popular
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- Figure 32: Food products aimed at parties without a main meal, worldwide
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- Figure 33: Restaurant chains branded products, worldwide
- Figure 34: Pre-mixed spirits, Brazil
- Helping consumers organizing in-home special occasions
- Providing beverages
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- Figure 35: Special in-home meal occasions, April 2017
Attitudes toward Entertaining in the Home
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- Brazilians are comfortable with in-home celebrations
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- Figure 36: Attitudes toward entertaining in the home, April 2017
- Helping consumers to expand the “menu”
- Hiring professional help is skewed toward ABs
- Sharing costs
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- Figure 37: Attitudes toward entertaining in the home, April 2017
Appendix – Data, Abbreviations, and Supporting Information
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- Figure 38: New launches in the in-home meal occasions market, by categories, Brazil, 2012-17*
- Abbreviations
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