Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Operators face headwinds despite consumer appetite to dine out
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- Figure 1: Selected consumer spending priorities (after bills), April 2010-April 2017
- Companies and brands
- Leading operators in the casual dining sector currently performing well
- Ambitious new entrants firmly in expansion mode
- Bookatable integrates with Apple Maps
- OpenTable partners with Facebook Messenger
- Deliveroo expands delivery-only format
- The consumer
- Catering for families and older diners will be more important
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- Figure 2: Frequency of casual restaurant visits, April 2017
- Diners are demanding convenience
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- Figure 3: Factors influencing choice of restaurant, April 2017
- Diners want instant rewards
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- Figure 4: Motivations to visit casual restaurants, April 2017
- Diners are expecting special deals and healthy options
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- Figure 5: Menu expectations at casual restaurants, April 2017
- It's awkward for solo diners to eat at casual restaurants
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- Figure 6: Attitudes towards casual restaurants, April 2017
- What we think
Issues and Insights
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- Freebies and promotions give diners a reason to come through the door
- The facts
- The implications
- Restaurants need to redouble efforts to up the diner experience
- The facts
- The implications
- Diners have high expectations on food and drink options
- The facts
- The implications
The Market – What You Need to Know
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- Businesses face headwinds…
- …despite consumers’ appetite
Market Drivers
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- Dining out remains a key discretionary spending area…
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- Figure 7: Selected consumer spending priorities (after bills), April 2010-April 2017
- …but income squeeze looks set to return
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- Figure 8: Trends in how respondents would describe their financial situation, April 2009-April 2017
- Casual dining restaurants have less appeal to ageing population
- Population growth of 0-14-year-olds can benefit the casual dining sector
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- Figure 9: Trends in the age structure of the UK population, 2011-16 and 2016-21
- Smartphone ownership is peaking
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- Figure 10: Ownership of mobile phones, January 2012-December 2016
- Growth of the workforce
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- Figure 11: Employment and unemployment trends, 2011-16 and 2016-21
- Recruitment and retention of hospitality staff
- Apprenticeship levy comes into force in April 2017
- Rising costs on the cards for food operators in 2017
- Business rates
- Rising inflation
- National Living Wage and National Minimum Wage
- Sugar tax
Companies and Brands – What You Need to Know
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- Bill's Restaurants pushes into grab-and-go
- Prezzo introduces new dishes
- Bookatable integrates with Apple Maps
- OpenTable taps into Facebook Messenger
- Deliveroo expands delivery-only format
- Bottomless brunch with unlimited food
Companies and Brands
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- Market overview
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- Figure 12: Selected casual dining restaurants in the UK, by outlet numbers, 2017
- Bill's Restaurants Ltd
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- Figure 13: Key financial data for Bill’s Restaurants Ltd, 2015-16
- Boparan Restaurant Group
- Giraffe Concepts
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- Figure 14: Key financial data for Giraffe Concepts Ltd, 2015-16
- Harry Ramsden's Ltd
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- Figure 15: Key financial data for Harry Ramsden’s Ltd, 2014-15
- The Restaurant Group
- Frankie & Benny’s
- Chiquito
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- Figure 16: Key financial data for The Restaurant Group, 2014-15
- Casual Dining Restaurant Group
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- Figure 17: Key financial data for Casual Dining Restaurant Group, 2015-16
- The Fulham Shore
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- Figure 18: Key financial data for The Fulham Shore, 2015-16
- Prezzo Limited
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- Figure 19: Key financial data for Prezzo Ltd, 2014-16
- Ones to watch
- Levi Roots Caribbean Smokehouse
- The Ivy Collection
- Rollout Restaurants and Soho House joint venture
- Hart Brothers Restaurants Ltd
Launch Activity and Innovation
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- Gluten-free catering accreditation
- Côte Restaurants
- Pho
- Browns Brasserie and Bar
- Opportunities in recipe-box space
- Leon partners HelloFresh
- Breakfast on-the-go occasions
- Polpo
- Nando’s introduces breakfast menu at Gatwick site
- Eco-friendly restaurants
- Le Pain Quotidien achieves carbon neutral status
- Nando's opens eco-friendly restaurant
- Integrated technology
- Zonal provides integrated solutions for PizzaExpress
- Bookatable integrates with Apple Maps
- OpenTable utilises Facebook Messenger
- 5loyalty creates bespoke mobile app for Friska
- Price promotions to drive footfall
- Busaba Eathai 99p Blue Monday
- Pizza Hut’s Collection Exclusive
- CityMunch app
- MealFix’s voucher-based lunch subscription
- Partnerships with media
- #BellaWimpyKid
- Harry Ramsden's used Storks to introduce new meal deals
- Aardman designs Las Iguanas’ kid’s menu
- Bottomless brunch
- Pix
- Smokey Tails
- KuPP
- Craft beer collaborations
- Wagamama x Meantime
- Bundobust’s Bombay Dazzler
- Takeaway and home delivery becomes mainstream
- Nando’s trials home delivery
- Specialist delivery attracts investment
- Deliveroo expands kitchen and delivery-only format
- Jamie’s delivers pizza
- foodnfilm
- Smaller formats
- Chick ‘n’ Sours opens CHIK’N
- Yo! Sushi Boxpark
- Little Bill’s
The Consumer – What You Need to Know
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- Casual dining restaurant usage declines with age
- Diners are demanding faster service
- Restaurant atmosphere is just as important as the menu
- Diners want instant rewards
- Diners expect to see healthy options
Frequency of Visits
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- Most people eat at pubs/carvery
- Pub/carvery and burger restaurants’ frequent customers tend to be men…
- …as well as parents of young children
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- Figure 20: Frequency of casual restaurant visits, April 2017
- Usage declines with age
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- Figure 21: Frequency of casual restaurant visits, by age, April 2017
- Britons eat at different types of restaurants…
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- Figure 22: Repertoire of the types of casual dining restaurants used, April 2017
- …especially younger diners and parents
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- Figure 23: Repertoire of the types of casual dining restaurants used, by age groups, April 2017
Restaurant Choice Drivers
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- Being conveniently located is more important to older diners…
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- Figure 24: Convenient location as a factor influencing choice of restaurant, by age and gender, April 2017
- …while younger diners want home delivery options
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- Figure 25: Takeaway/home delivery options as a factor influencing choice of restaurant, by age, April 2017
- High food hygiene ratings important to older diners
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- Figure 26: Factors influencing choice of restaurant, April 2017
- Fast speed service encourages all age groups to visit
Understanding Diners' Motivations to Visit
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- Discounts/rewards during quiet times of the day can drive footfall
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- Figure 27: Motivations to visit casual restaurants, April 2017
- Non-food deals appeal to young diners and parents
- Takeout functions appeal to young diners
- Click-and-collect options
- Grab-and-go options
- Younger diners are influenced by online reviews
Menu Expectations
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- Older diners expect all-day set menu options
- Women have an appetite for healthy options
- Healthy meal alternatives…
- …snacks/light meals…
- ...and healthy drinks
- Older women are interested in shareable dishes
- Women expect weekday lunch promotions
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- Figure 28: Menu expectations at casual restaurants, April 2017
Attitudes towards Casual Restaurants
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- More women agree that restaurant atmosphere is as important as the menu…
- …while more young men feel awkward dining alone
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- Figure 29: Attitudes towards casual restaurants, April 2017
- Casual restaurants serve higher quality food than fast food restaurants…
- …but independent restaurants offer better customer service
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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