Table of Contents
Overview
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- What you need to know
- Covered in this Report
- Sub-group definitions
- Household income
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast of total value sales of bodycare market, China, 2012-22
- Figure 2: Value and share of bodycare market, by segment, China, 2016 and 2017 (est)
- Companies and brands
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- Figure 3: Market share of leading companies in bodycare market, China, 2015 and 2016
- The consumer
- Bodycare as a relatively high prioritised category to invest in
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- Figure 4: Changes in spending over the last six months, by category, January 2017
- Consumers want fewer wrinkles and fine lines this year
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- Figure 5: Ideal skin conditions, 2017 vs 2015
- Various measurements to manage body skin
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- Figure 6: Methods of skin management in the last six months, January 2017
- Moisturiser-based usage
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- Figure 7: Bodycare products used in the last six months, January 2017
- Natural is an ingredient story
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- Figure 8: Features of a natural bodycare product, January 2017
- Lotions and with pumps seen as most appealing product features
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- Figure 9: Appealing product features, January 2017
- What we think
Issues and Insights
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- Explore other benefits besides moisturising
- The facts
- The implications
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- Figure 10: Jergens Wet Skin Moisturiser, US, 2015
- Figure 11: Examples of moisturisers with anti-aging/anti-wrinkles claims, India and South Africa, 2017
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- Figure 12: Ahava Firming Body Cream, France, 2016
- Leverage ingredients to express natural theme
- The facts
- The implications
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- Figure 13: Ingredient information from L’Occitane, China, 2017
- Figure 14: Yes To product collections, US, 2017
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- Figure 15: Examples of products using biodegradable cellulose, US, 2016
- Expand seasonal offerings
- The facts
- The implications
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- Figure 16: Examples of seasonal bodycare products, China and Japan, 2016
- Figure 17: Example of bodycare product with summer scent, UK, 2016
The Market – What You Need to Know
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- Slowing but sustained growth
- Bodycare and handcare lead the growth
- Premiumisation driving the growth but challenges ahead
Market Size and Forecast
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- Growth is slowing down…
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- Figure 18: Market value of bodycare, China, 2013-17 (est)
- …and the trend continues in the next five years
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- Figure 19: Best- and worst-case forecast of total value sales of bodycare market, China, 2012-22
Market Factors
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- More evident premiumisation trend
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- Figure 20: New bodycare product launches, by price positioning, China, 2015-May 2017
- Lack innovation and investment in niche sub-categories
- Cross-category competition from shower products
Market Segmentation
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- Figure 21: Value and share of bodycare market, by segment, China, 2016 and 2017 (est)
- General bodycare reigns
- Hand and nail care leading the growth
- Footcare still lacks attention
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Key Players – What You Need to Know
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- Domestic players perform stronger
- Different ways to justify premiumisation
- Botanical/herbal ingredients expanding their presence in bodycare
Market Share
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- Domestic players are catching up
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- Figure 22: Market share of leading companies in bodycare market, China, 2015 and 2016
- Specialised bodycare brands have potential
Competitive Strategies
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- Enrich product range by offering premium variants
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- Figure 23: Examples of Maxam hand cream, China, 2015-16
- Figure 24: Examples of Pechoin hand cream, China, 2015
- Cultivate professional brand image
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- Figure 25: Examples of Vaseline’s campaigns, China, 2016
Who’s Innovating?
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- Hand and nail care seeing more genuine product innovations
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- Figure 26: New bodycare product launches, by segment, China, 2014-16
- Botanical/herbal ingredients increasingly popular
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- Figure 27: Top product claims in bodycare launches, China, 2015 and 2016
- Innovative new products
- Spa in a box
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- Figure 28: Examples of VOESH’s Pedi in a box, US, 2017
- Claim for phone addicts
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- Figure 29: Example of Opera’s essence capsule in hand cream, China, 2017
- Body make-up
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- Figure 30: Example of body make-up products, US, 2016
The Consumer – What You Need to Know
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- Relatively high in consumers’ spending priorities
- Varying demands for skin improvements
- Daily diet control is the top option for body skin management
- Moisturisers have the highest penetration
- Natural is all about ingredients
- Lotion and with pumps are consumers’ favourites
Previous Spending per Category
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- An unwavering category
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- Figure 31: Changes in spending over the last six months, by category, January 2017
- High earners from lower-tier cities and at younger age are spending more
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- Figure 32: Spending more on body skincare over the last six months, by city tier and monthly personal income, January 2017
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- Figure 33: Spending more on body skincare over the last six months, by age and monthly personal income, January 2017
Ideal Skin Conditions
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- Moisturising widens the gap with smoothing and whitening
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- Figure 34: Ideal skin conditions, 2017 vs 2015
- Increasing demands for fewer wrinkles and fine lines
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- Figure 35: Percentage of consumers who want to have fewer wrinkles and fine lines, by age, 2017 vs 2015
- Whitening is no longer the top priority for consumers aged 20-24
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- Figure 36: Changes on ideal skin conditions, age 20-24, 2017 vs 2015
Methods of Body Skin Management
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- Exercising and diet control may pose challenges
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- Figure 37: Methods of skin management in the last six months, January 2017
- Salon/spa concepts appeal to high earners
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- Figure 38: Methods of skin management in the last six months, by monthly personal income, January 2017
- Bodycare products cannot yet fulfil sensitive skin
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- Figure 39: Methods of skin management, by ideal skin conditions, January 2017
Product Usage
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- Basic moisturisers have the highest penetration
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- Figure 40: Bodycare products used in the last six months, January 2017
- High earners go beyond basics
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- Figure 41: Bodycare products used in the last six months, by monthly personal income, January 2017
- Are different moisturisers cannibalising each other’s market?
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- Figure 42: Bodycare products used in the last six months, by used products, January 2017
- Demands for skin conditions don’t significantly drive consumers to use specialised products
Ideal Natural Bodycare Product
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- Perceptions of ‘natural’ centralised on ingredient
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- Figure 43: Features of a natural bodycare product, January 2017
- ‘Natural’ is hard to represent safety
- 20-24s exhibit different understanding
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- Figure 44: Features of a natural bodycare product, by age, January 2017
Appealing Product Features
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- Lotion preferred over cream
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- Figure 45: Appealing product texture features, by age, January 2017
- Pumps is the most popular packaging
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- Figure 46: Appealing product packaging features, by age, January 2017
- High earners embrace different product features
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- Figure 47: Appealing product features, by monthly personal income, January 2017
Meet the Mintropolitans
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- MinTs are generous on beauty spending
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- Figure 48: Percentage of spending more on these categories, by consumer classification, January 2017
- Bouncier skin is the top priority for MinTs
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- Figure 49: Ideal skin conditions, by consumer classification, January 2017
- Beauty supplements and beauty services are more important options for MinTs
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- Figure 50: Methods of skin management in the last six months, by consumer classification, January 2017
Appendix – Market Size and Forecast
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- Figure 51: Total value sales of bodycare market, China, 2012-22
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Appendix – Market Segmentation
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- Figure 52: Total value sales of general bodycare segment, China, 2012-22
- Figure 53: Total value sales of hand & nail care segment, China, 2012-22
- Figure 54: Total value sales of footcare segment, China, 2012-22
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Appendix – Methodology and Abbreviations
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- Methodology
- Fan chart forecast
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