Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Market size
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- Figure 1: Spain: DIY products – The Mintel market size (incl. VAT), 2012-17
- Inflation
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- Figure 2: Spain: consumer prices of DIY-related categories, annual % change, January 2016-March 2017
- Sector size and forecast
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- Figure 3: Spain: DIY specialists’ sales (excl. VAT), 2012-17
- Leading specialists
- Key metrics
- Market shares
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- Figure 4: Spain: leading specialist DIY retailers: shares of all DIY specialists’ sales, 2016
- Online
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- Figure 5: Spain: percentage purchasing online, 2011-16
- The consumer
- Where they shop
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- Figure 6: Spain: retailers used to buy DIY goods in the last 12 months, March 2017
- Participation in DIY activities
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- Figure 7: Spain: DIY jobs completed in the last 12 months, March 2017
- Attitudes to DIY
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- Figure 8: Spain: attitudes to DIY, March 2017
- What we think
Issues and Insights
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- Specialists play an important part in fostering interest in DIY
- The facts
- The implications
- How important are rentals?
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending continues to rebound
- Housing market on the up
- Inflation on the up
- DIY specialists’ sector seeing two-track growth
Market Size and Key Drivers
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- Economic outlook much improved
- Mintel DIY market size
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- Figure 9: Spain: DIY products – The Mintel market size (incl. VAT), 2012-17
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- Figure 10: Spain: Mintel DIY market size: breakdown by product, 2016
- DIY-related spending categories
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- Figure 11: Spain: consumer spending in detail (incl. VAT), 2012-16
- Inflation
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- Figure 12: Spain: consumer prices of DIY-related categories, annual % change, 2012-16
- Figure 13: Spain: consumer prices of DIY-related categories, annual % change, January 2016-March 2017
- Market drivers
- Housing market rebounding
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- Figure 14: Spain: number of property transactions in Spain, 2005-16
- Renting on the up
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- Figure 15: Spain: total households by tenure, 2013-16
- Consumer confidence
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- Figure 16: Spain: consumer confidence, December 2011-April 2017
Sector Size and Forecast
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- Specialist sector remains tough
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- Figure 17: Spain: DIY specialists’ sales (excl. VAT), 2011-16
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- Figure 18: Spain: DIY specialists’ sales, forecasts (excl VAT) 2017-21
Leading Specialists – What You Need to Know
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- ADEO: a strong market leader
- Brico Dépôt: regaining traction after a poor year
- Continued growth for Bricor
- Not all are benefitting from a better market
- Online
Leading Specialists
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- ADEO continues to cement its position
- Brico Dépôt rebounds following a poor 2015
- Bricor continues expansion
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- Figure 19: Spain: leading specialist DIY retailers, sales, 2012-16
- Figure 20: Spain: leading specialist DIY retailers, outlet numbers, 2012-16
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- Figure 21: Spain: leading specialist DIY retailers, sales per outlet, 2012-16
Market Shares
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- ADEO holds over a third of the market
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- Figure 22: Spain: leading specialist DIY retailers: shares of all DIY specialists’ sales, 2016
- Market share losses for the smaller players
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- Figure 23: Spain: leading specialist DIY retailers: shares of all DIY specialists’ sales, 2012-16
Online
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- Online activity and device usage
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- Figure 24: Personal ownership of mobile phones and smartwatches in Spain, Italy, Germany, France and the UK, January 2017
- Shopping online
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- Figure 25: Spain: percentage purchasing online, 2011-16
- Online sales
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- Figure 26: Spain: online retail sales (incl. VAT), 2012-16
- Leading online DIY retailers
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- Figure 27: Spain: leading store-based DIY specialists: online presence, 2017
The Consumer – What You Need to Know
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- Leroy Merlin used most in the last year…
- …but its major competition seems to lie outside of the sector
- Most carry out jobs themselves
- Just under half find DIY enjoyable
- A majority value advice from in-store staff
Where They Shop
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- Leroy Merlin the most used
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- Figure 28: Spain: retailers used to buy DIY goods in the last 12 months, March 2017
- Amazon, the clear go-to online retailer
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- Figure 29: Spain: retailers used to buy DIY goods in the last 12 months, by in-store and online, March 2017
- Demographics of shoppers by retailer used
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- Figure 30: Spain: profile of those who had bought DIY goods, whether in-store of online, by type of retailer used, March 2017
- The importance of appealing to renters
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- Figure 31: Spain: retailers used to buy DIY goods in the last 12 months, by tenure, March 2017
Participation in DIY Activities
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- Most carry out jobs themselves
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- Figure 32: Spain: DIY jobs completed in the last 12 months, March 2017
- With a little help from my friends
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- Figure 33: Spain: DIY jobs completed in the last 12 months, DIY or tradesman, March 2017
- Younger consumers more likely to engage in DIY
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- Figure 34: Spain: DIY jobs completed in the last 12 months, DIY or tradesman, by age, March 2017
- Income also plays a role
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- Figure 35: Spain: DIY jobs completed in the last 12 months, DIY or tradesman, by income, March 2017
- DIY jobs completed by retailers used
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- Figure 36: Spain: DIY jobs completed in the last 12 months, by retailers purchased from, March 2017
Attitudes to DIY
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- Most see DIY as enjoyable…
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- Figure 37: Spain: attitudes to DIY as a pastime, March 2017
- …though less so than elsewhere
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- Figure 38: Spain: attitudes to DIY as a pastime, by country March 2017
- In-store advice valued
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- Figure 39: Spain: attitudes to DIY, March 2017
- The young and old look to the trade
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- Figure 40: Spain: agreement with statements regarding attitudes to DIY, by age, March 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
ADEO
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- What we think
- A portfolio of brands expanding internationally
- Vision 2025
- Smaller city centre stores
- Attracting younger and less confident DIYersff
- Digital and online
- Company background
- Company performance
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- Figure 41: ADEO: group sales performance, 2012-16
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- Figure 42: ADEO: retail formats, 2017
- Figure 43: ADEO: outlet data (main European countries), 2012-16
- Retail offering
- Leroy Merlin
- Other fascia
Bauhaus
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- What we think
- A German business with an international footprint
- Giving customers a helping hand
- Company background
- Company performance
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- Figure 44: Bauhaus: estimated group sales performance*, 2012-16
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- Figure 45: Bauhaus: outlet data, 2012-16
- Retail offering
Kingfisher Group
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- What we think
- The transformation
- Will it work?
- Longer term
- Company background
- Company performance
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- Figure 46: Kingfisher Group: group financial performance, 2012/13-2016/17
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- Figure 47: Kingfisher Group: outlet data, 2012/13-2016/17
- Retail offering
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