Table of Contents
Executive Summary
Introduction and Definitions
Section One - The Total UK Women's Grooming Market
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- Figure 1: The UK female population, by age, 1993-2003
- Figure 2: The number of women in paid employment, 1994-99
- Figure 3: PDI and consumer expenditure, 1994-99
- Figure 4: Retail size of the UK women's grooming products market, 1994-99
- Figure 5: Women's grooming products, by sector, 1996 and 1998
- Figure 6: Retail sales of haircare products*, 1994-99
- Figure 7: Retail sales of make-up, 1994-99
- Figure 8: Retail sales of women's fragrances, 1994-99
- Figure 9: Retail sales of facial skincare products, 1994-99
- Figure 10: Retail sales of bath and shower products*, 1994-99
- Figure 11: Retail sales of deodorants and bodysprays*, 1994-99
- Figure 12: Retail sales of hand and bodycare products, 1994-99
- Figure 13: Retail sales of hair salon products, 1994-99
- Figure 14: UK retail sales of bath and shower additives*, by type of outlet, 1995 and 1997
- Figure 15: UK retail sales of make-up, by type of outlet, 1995 and 1997
- Figure 16: Main monitored media advertising expenditure on make-up, 1994-98
- Figure 17: Main monitored media advertising expenditure on make-up, by top spending make-up brands, 1998
- Figure 18: Main monitored media advertising expenditure on women's fragrances, 1994-98
- Figure 19: Main monitored media advertising expenditure on women's fragrances, by top spending brands, 1998
- Figure 20: Indexed main monitored media advertising expenditure, make-up versus women's fragrances, 1994-98
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Section Two - Who is the Modern Woman
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- Figure 21: Participation in sports and leisure activities, December 1998
- Figure 22: Women's participation in sports and leisure pursuits, December 1998
- Figure 23: Leisure pursuits, by demographic sub-group, December 1998
- Figure 24: Attitudes toward health, diet, exercise compared with beauty products, December 1998
- Figure 25: Strong agreement that health, diet and exercise is more important than beauty products, by demographic grouping, December 1998
- Figure 26: Attitudes to health and beauty by types of sports/social activities, December 1998
- Figure 27: Attitudes toward make-up, December 1998
- Figure 28: Attitudes toward make-up, by demographic sub-group, December 1998
- Figure 29: Further attitudes towards make-up, by demographic sub-group, December 1998
- Figure 30: Attitudes toward make-up by sports and leisure activity, December 1998
- Figure 31: Shopping preferences by attitudes toward make-up, December 1998
- Figure 32: Attitudes toward fragrance usage, December 1998
- Figure 33: Attitudes toward fragrance usage, by demographic sub-group, December 1998
- Figure 34: Further attitudes toward fragrance usage, by demographic group, December 1998
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Section Three - What Does The Modern Woman Use?
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- Figure 35: Penetration of haircare by category, 1993 and 1998
- Figure 36: Weight of usage of haircare by category, 1998
- Figure 37: Weight of usage of shampoos among women, by demographic sub-group, 1998
- Figure 38: Weight of usage of hairstyling gels, mousses and sprays, among women, by demographic sub-group, 1998
- Figure 39: Condition of hair among women, by demographic sub-group, 1998
- Figure 40: Weight of usage of make-up products, by type, 1998
- Figure 41: Usage of make-up products, by demographic sub-group, 1998
- Figure 42: Perception of skin type by selected demographics, 1998
- Figure 43: Usage levels of cleansing creams and lotions, by demographic sub-group, 1998
- Figure 44: Usage levels of facial washes and scrubs, by demographic sub-group, 1998
- Figure 45: Usage levels of moisturising lotions and creams, by demographic sub-group, 1998
- Figure 46: Weight of usage in perfume and toilet water among women, 1994 and 1998
- Figure 47: Usage levels of perfume and toilet water, by demographic sub-group, 1998
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Section 4 - The Beauty Routine
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- Figure 48: Women's regular beauty routine, December 1998
- Figure 49: Women's regular beauty routine, by product grouping, December 1998
- Figure 50: Women's beauty routine, by demographic sub-group, December 1998
- Figure 51: Women's beauty routine for special occasions, December 1998
- Figure 52: Products used for special occasions by demographic sub-group, December 1998
- Figure 53: Products used for special occasions, by regular beauty routine, December 1998
- Figure 54: Products used for special occasions, by attitudes toward make-up, December 1998
- Figure 55: Usage of products from the same range, December 1998
- Figure 56: Usage of products from the same range, by demographic sub-group, December 1998
- Figure 57: Usage of products from the same range by regular beauty routine, December 1998
- Figure 58: Length of time women spend on grooming, December 1998
- Figure 59: Time spent in bathroom, by demographic sub-group, December 1998
- Figure 60: Time spent in bathroom by family type, December 1998
- Figure 61: Average time spent in the bathroom, by demographic sub-group, December 1998
- Figure 62: Sports and leisure activities by time spent in the bathroom, December 1998
- Figure 63: Usage of products from same range by time spent in bathroom, December 1998
- Figure 64: Regular beauty routine by time spent in bathroom, December 1998
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Section Five - Shopping Habits
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- Figure 65: Source of purchase of skincare products, December 1998
- Figure 66: Source of purchase of skincare products, by demographic sub-group, December 1998
- Figure 67: Source of purchase of skincare products, by demographic sub-group, December 1998
- Figure 68: Source of purchase of make-up, December 1998
- Figure 69: Source of purchase of make-up, by demographic sub-group, December 1998
- Figure 70: Statements describing attributes when purchasing shampoos and conditioners, December 1998
- Figure 71: Key important attributes when purchasing shampoos and conditioners, by demographic sub-group, December 1998
- Figure 72: Key important attributes when purchasing shampoos and conditioners, by demographic sub-group, December 1998
- Figure 73: Attributes when buying shampoos and conditioners by loyalty to same range, December 1998
- Figure 74: Attitudes toward buying cosmetics and skincare from consultants, December 1998
- Figure 75: Attitudes toward consultant selling, by demographic sub-group, December 1998
- Figure 76: Further attitudes toward consultant selling, by demographic sub-group, December 1998
- Figure 77: Opinions of consultant selling by brand loyalty, December 1998
- Figure 78: Attitudes to consultants according to where women purchase make-up, December 1998
- Figure 79: Attitudes to consultants according to where women purchase skincare, December 1998
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Section Six - Understanding the Ninties Woman
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- Figure 80: Health and beauty consumer typologies, December 1998
- Figure 81: Health and beauty consumer typologies, by demographic sub-group, December 1998
- Figure 82: Health and beauty consumer typologies by main sports activities, December 1998
- Figure 83: Make-up consumer typologies, December 1998
- Figure 84: Make-up consumer typologies, by demographic sub-group, December 1998
- Figure 85: Make-up consumer typologies by time taken in bathroom, December 1998
- Figure 86: Make-up consumer typologies by products used regularly, December 1998
- Figure 87: Shopping consumer typologies, December 1998
- Figure 88: Shopping typologies, by demographic sub-group, December 1998
- Figure 89: Shopping typologies, by views on consultants, December 1998
- Figure 90: Shopping typologies, by regular beauty routine, December 1998
- Figure 91: Shopping typologies, by health and beauty consumer typologies, December 1998
- Figure 92: Shopping typologies, by make-up typologies, December 1998
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Forecast
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- Figure 92: Changes in composition of health and beauty typologies, 1998-2003
- Figure 93: Changes in composition of make-up typologies, 1998-2003
- Figure 94: Changes in composition of shopping habits typologies, 1998-2003
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