Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Projected change in the age structure of the UK population, 1994-2003
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Market Size and Trends
Market Segmentation
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- Figure 3: UK retail sales of tea by type, 1996 and 1998
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The Supply Structure
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- Figure 4: Manufacturers' shares of the retail tea market, 1998
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Advertising and Promotion
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- Figure 5: Main monitoredadvertising expenditure on tea, 1994-98
- Figure 6: Comparative A:S ratios on tea, coffee and carbonated soft drinks, 1994-98
- Figure 7: Main monitored advertising expenditure on tea by top brands, 1997 and 1998
- Figure 8: Teabag market, by type of packaging, 1998
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Distribution
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- Figure 9: UK retail sales of tea by outlet type, 1996 and 1998
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The Consumer
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- Figure 10: Users of packet tea, teabags and instant tea by demographic sub-group, 1998
- Figure 11: Weight of usage of teabags by demographic sub-group, 1998
- Figure 12: Weight of usage of packet tea by demographic sub-group, 1998
- Figure 13: Aspects looked for when buying standard tea, October 1996 and November 1998
- Figure 14: Most popular aspects looked for when buying standard tea, by demographic sub-group, November 1998
- Figure 15: Types of tea bought in the last 6 months, either as loose tea or teabags, November 1998
- Figure 16: Types of tea bought in the last 6 months, either as loose tea or teabags, by demographic sub-group, November 1998
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The Future
Forecast
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- Figure 17: Forecast of the tea and herbal tea market, 1998-2003
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