Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: UK male population, by age, 1992-2002
- Figure 2: PDI and consumer expenditure, at constant prices, 1994-2003
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Market Size and Trends
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- Figure 3: UK retail value sales of shaving products, 1994-99
- Figure 4: UK shaving market value sales, by broad segment, 1994-98
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Market Segmentation
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- Figure 5: UK razors and blades market, by value, 1994-99
- Figure 6: Example RSPs of comparative men's and women's razors, September 1999
- Figure 7: UK razors and blades value sales, by segment, 1998
- Figure 8: Typical RSPs of systems razors, 1999
- Figure 9: UK shaving preparations market, by value, 1994-98
- Figure 10: UK shaving preparation market value sales, by segment, 1998
- Figure 11: UK electric shaver market, by value, 1994-99
- Figure 12: UK market for other hair removal products*, by value, 1994-99
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The Supply Structure
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- Figure 13: UK value market shares for razors and blades, 1998
- Figure 14: UK value market shares for shaving preparations, 1998
- Figure 15: UK value market shares for electric shavers, by value, 1998
- Figure 16: UK value market shares for other hair removal products, 1998
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Advertising and Promotion
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- Figure 17: Main monitored media advertising expenditure on wet shaving products, by major brands, 1994-99
- Figure 18: Main monitored media advertising expenditure on electric shavers, by major brands, 1994-99
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Distribution
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- Figure 19: UK value sales of razors and blades, by outlet type, 1996 and 1998
- Figure 20: UK value sales of shaving preparations, by outlet type, 1998
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The Consumer
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- Figure 22: Male razors and blades, and shaving preparation users, 1994-99
- Figure 23: Electric shaver ownership, 1994-99
- Figure 24: Topline response to hair removal method, May 1994 and May 1999
- Figure 25: Usage of shaving products, by demographic sub-group, May 1999
- Figure 26: Confusion regarding products, by demographic sub-group, May 1999
- Figure 27: Confusion regarding products, by product type used, May 1999
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The Future
Forecast
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- Figure 28: Forecast retail sales of the UK shaving products market, 1999-2003
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