Table of Contents
Executive Summary
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- The market
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- Figure 1: Forecast of retail sales of carbonated soft drinks, by value, Brazil, 2011-21
- Key players
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- Figure 2: Companies’ shares in the carbonated soft drinks market, by value, Brazil, 2016
- The consumer
- Opportunity to boost consumption among adults
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- Figure 3: Consumption of CSDs among people with and without children, Brazil, January 2017
- Different levels of gasification create product differential
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- Figure 4: Reasons for not drinking CSDs, by “they are too fizzy” claim, by age, Brazil, January 2017
- Health-related benefits may determine the purchase of a CSD
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- Figure 5: Important factors when choosing a CSD, by age, Brazil, January 2017
- CSDs may help replace vitamins and supplements
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- Figure 6: Attitudes to CSDs, by gender, Brazil, January 2017
- What we think
Issues and Insights
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- AB consumers seek CSDs with less sugar
- The facts
- The implications
- More natural and energetic products may boost interest in CSDs
- The facts
- The implications
- Consumers are open to new products, but trying is essential
- The facts
- The implications
The Market – What You Need to Know
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- CSDs are losing space for healthier options
- Recession, health problems and pressure on advertising to children influence the market
Market Size and Forecast
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- Economic recession and search for healthier options affects the market
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- Figure 7: Retail sales of carbonated soft drinks, by value and volume, Brazil, 2011-21
- Healthier options can keep interest in the category
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- Figure 8: Forecast of retail sales of carbonated soft drinks, by value, Brazil, 2011-21
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- Figure 9: Forecast of retail sales of carbonated soft drinks, by volume, Brazil, 2011-21
Market Drivers
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- Unemployment impacts the Brazilians purchase power
- More than half of the population is overweight
- Hypertension boosts demand for products with less sodium
- Pressure for sugar reduction
- Advertising of beverages to children
Key Players – What You Need to Know
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- Coca-Cola leads the market
- Herbs and condiments can be more widely used in CSDs
- Greater prevalence of coconut water in CSDs
Market Share
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- Brands make strategic moves in the market
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- Figure 10: Companies’ shares in the retail market of carbonated soft drinks, by value, Brazil, 2015-16
- Figure 11: Companies’ shares in the retail market of carbonated soft drinks, by volume, Brazil, 2015-16
Who’s Innovating?
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- Innovations using herbs and condiments
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- Figure 12: Launches of carbonated soft drinks containing herbs/condiments, by top 10 countries, 2016
- Opportunity to explore carbonated coconut water
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- Figure 13: Launches of beverages containing coconut water, global, 2015-16
The Consumer – What You Need to Know
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- Exploring carbonated soft drinks for adults
- Amount of gas may be a barrier for young people
- Consumers aged 35+ want healthier products
- Women seek functional benefits
Consumption of Carbonated Soft Drinks
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- Naturalness vs. calories
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- Figure 14: Consumption of carbonated soft drinks, Brazil, January 2017
- Exploring more natural sweeteners
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- Figure 15: Reduction of diet/light/zero CSDs consumption, by age, Brazil, January 2017
- Opportunity to position CSDs for adults
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- Figure 16: Consumption of CSDs among people without children at home, Brazil, January 2017
Reasons for Not Drinking
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- Transparency on the label helps improve product confidence
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- Figure 17: Reasons for not drinking, Brazil, January 2017
- Different levels of gasification create product differential
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- Figure 18: Reasons for not drinking by “too fizzy,” by age, Brazil, January 2017
- Oral health benefits can be attractive for those who work
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- Figure 19: Reasons for not drinking, by working status, Brazil, January 2017
Important Factors
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- Opportunity to further explore the glass bottle
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- Figure 20: Important factors, Brazil, January 2017
- Health-related benefits may determine the purchase of a CSD
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- Figure 21: Important factors, by age, January 2017
- There is a lack of organic CSDs without sugar
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- Figure 22: Important factors, by type of product consumed, Brazil, January 2017
Attitudes to Carbonated Soft Drinks
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- Brands can be more proactive when it comes to health
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- Figure 23: Attitudes to CSDs, Brazil, January 2017
- CSDs can help replace vitamins and supplements
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- Figure 24: Attitudes to CSDs, by gender, Brazil, January 2017
- CSDs from other countries appeal to singles
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- Figure 25: Attitudes to CSDs, by gender, Brazil, January 2017
Appendix – Market Size and Forecast
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- Figure 26: Carbonated soft drinks retail market in value and volume, Brazil, 2011-21
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Appendix – Methodology and Definitions
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- Fan chart forecast
- Abbreviations
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