Table of Contents
Introduction and Abbreviations
Executive Summary
Background to Developments in Online Shopping
Factors Affecting Demand for Online Shopping
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- Figure 1: Trends in penetration of telephone products, 1994-98
- Figure 2: Trends in penetration of personal computer products, 1996-98
- Figure 3: Current access and future access intentions to enabling technology, March 1999
- Figure 4: Internet services advertising, 1997 and 1998
- Figure 5: Trends in penetration of TV ownership, 1996-98
- Figure 6: Penetration of payment cards, 1994-98
- Figure 7: All retail and mail order sales, 1995-98
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Internet Access - Who Has It and Who Wants It?
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- Figure 8: Characteristics of those with access and intending to get access to the Internet, March 1999
- Figure 9: Purchase of most recent computer, March 1999
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Retailers Online
Specialist Online Retailers
Malls Directories and Search Agents
The Online User
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- Figure 10: Preferred uses of the Internet, March 1999
- Figure 11: Preferred uses of the Internet, by demographic group, lifestage, Mintel's Special Groups and ACORN categories, March 1999
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The Online Shopper
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- Figure 12: Methods of online shopping used, March 1999
- Figure 13: Characteristics of online shoppers, March 1999
- Figure 14: Types of goods likely to be bought via the Internet, March 1999
- Figure 15: Most popular items likely to be sourced via the Internet, March 1999
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Stimulating Demand For Online Shopping
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- Figure 16: Attitudes to use of the Internet and electronic shopping, March 1999
- Figure 17: Attitudes to use of the Internet, March 1999
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Development Issues in Online Retailing
The Future for Online Shopping in the UK
The Future Market for Online Shopping
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- Figure 18: Online shopper potential universe by product category, 1999/2000
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Forecast
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- Figure 19: Forecast of the online shopping market, 1999-2002
- Figure 20: Cluster membership as a percentage of population, year on year, 1999-2002
- Figure 21: Percentage spend by cluster membership, year on year, 1999-2002
- Figure 22: Actual spend by cluster membership, at current prices, year on year, 1999-2002
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Conclusions
Appendices
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