Table of Contents
Introduction and Abbreviations
Summary of Key Report Findings
Market Factors
-
-
- Figure 1: Participation in gaming products in the last two years, July 1999
- Figure 2: Prize winning odds (to nearest unit)
- Figure 3: Lottery sales division, by percentage, 1999
-
Market Size and Trends
-
-
- Figure 4: Total Lottery sales, by value, 1994-99
-
Market Segmentation
-
-
- Figure 5: Saturday on-line draw sales, 1994-99
- Figure 6: Thunderball on-line sales, June-October 1999
- Figure 7: Wednesday on-line draw sales, 1997-99
- Figure 8: Lottery Instant Scratchcards sales, 1995-99
- Figure 9: Scratchcard launches in chronological order, 1999
- Figure 10: Lucky Dip as a percentage of total sales, 1996-99
-
Supply and Distribution
-
-
- Figure 11: On-line terminals by type of outlet, 1995 and 1998
- Figure 12: Instants only stockists, 1998
- Figure 13: On-line terminals in various outlets, 1999
-
Advertising and Promotion
-
-
- Figure 14: Advertising spend by Camelot on the National Lottery, 1994-99
-
The Consumer
-
-
- Figure 15: Betting and gaming activities participated in during past 12 months, November 1999
- Figure 16: Betting and gaming activities participated in during past 12 months, July 1997 and November 1999
- Figure 17: National Lottery players, by demographic sub-groups, November 1999
- Figure 18: National Lottery players, by lifestage, Mintel's Special Groups and ACORN categories, November 1999
- Figure 19: Average monthly expenditure on National Lottery draws and Scratchcards, November 1999
- Figure 20: Estimated spend, by various demographic sub-groups, November 1999
- Figure 21: Attitudes towards the National Lottery, July 1997 and November 1999
- Figure 22: Attitudes towards the National Lottery, on-line players versus scratchcard players, November 1999
- Figure 23: Those who did not gamble regularly before the National Lottery, by demographic sub-groups, November 1999
- Figure 24: Attitudes of various spend groups, November 1999
- Figure 25: Regular source of National Lottery tickets, December 1998
-
The Future
Forecast
-
-
- Figure 26: Forecast of National Lottery market, 1999-2003
-
Back to top