Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Motorised two-wheeled vehicles in use in GB and new registrations in UK, 1994-99
- Figure 2: Total UK car parc and new car registrations, 1994-99
- Figure 3: Fatality and serious injury rates among motorcycle riders and passengers, 1992-98
- Figure 4: Fatality and serious injury rates among car drivers and passengers, 1992-98
- Figure 5: UK population, by age group, 1994-2003
- Figure 6: PDI, consumer expenditure and savings ratio, 1994-99
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Market Size and Trends
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- Figure 7: UK retail sales/new registrations of motorcycles and mopeds, 1994-99
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Market Segmentation
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- Figure 8: Two-wheeled vehicles in use in GB, by engine size, 1994-98
- Figure 9: New motorcycle registrations, by engine capacity, 1994-98
- Figure 10: New motor cycle registrations, by type, 1994-98
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The Supply Structure
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- Figure 11: Manufacturers' volume shares in the motorcycle market (new registrations), 1994-98
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Advertising and Promotion
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- Figure 12: Main monitored media advertising expenditure on motorcycles and scooters, 1994-99
- Figure 13: Main monitored media advertising expenditure on motorcycles and scooters, by manufacturer, 1994-99
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Distribution
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- Figure 14: Dealer networks of the major motorcycle manufacturers, 1994-98
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The Consumer
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- Figure 15: Profile of motorcycle ownership by engine capacity or type, by demographic sub-group, 1999
- Figure 16: Attitudes towards motorcycles, by gender, August 1999
- Figure 17: Positive and negative attitudes to motorcycling, by demographic sub-group, August 1999
- Figure 18: Most popular attitudes towards motorcycles, by demographic sub-group, August 1999
- Figure 19: Other popular attitudes towards motorcycles, by demographic sub-group, August 1999
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The Future
Forecast
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- Figure 20: Forecast retail sales/new registrations of motorcycles and mopeds in the UK, 1999-2003
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