Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: Trends in number of days when temperature exceeded 18°C, 21°C and 25°C, 1986-96*
- Figure 2: UK population, by age group, 1993-2002
- Figure 3: Number and size of UK households, 1993-2002
- Figure 4: Trends in the GB household penetration of refrigeration appliances, 1985-98
- Figure 5: UK retail sales of refrigeration appliances, 1993-98
- Figure 6: PDI and consumer expenditure, at constant prices, 1993-2002
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Market Size and Trends
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- Figure 7: UK retail sales of ice cream,* 1993-98
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Market Segmentation
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- Figure 8: UK retail sales of take home ice cream, by segment, 1995-98
- Figure 9: Sales of multipacks, by sub-sector, 1997 and 1998
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The Supply Structure
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- Figure 10: Manufacturers' shares in the take home ice cream market, 1995-98
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Advertising and Promotion
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- Figure 11: Main monitored media advertising expenditure on ice cream, 1994-98
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Distribution
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- Figure 13: UK retail sales of take home ice cream, by outlet type, 1995-98
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The Consumer
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- Figure 14: Long term trends in the penetration and weight of usage of ice cream,* 1991-98
- Figure 15: Usage and weight of usage of ice cream in tubs and blocks, by demographic sub-group, 1998
- Figure 16: Ice cream and frozen desserts bought to eat at home, July 1996, August 1997 and September 1998
- Figure 17: Tubs of ice cream and complete ice cream desserts bought to eat at home, by demographic sub-group, September 1998
- Figure 18: Multipacks of ice cream products bought to eat at home, by demographic sub-group, September 1998
- Figure 19: When and how ice cream is eaten at home, 1996-98
- Figure 20: Occasions when ice cream is eaten at home, by demographic sub-group, September 1998
- Figure 21: Further occasions when ice cream is eaten at home, by demographic sub-group, September 1998
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The Future
Forecast
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- Figure 22: Forecast of the UK take home ice cream market, 1998-2003
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