Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: The UK population by age, 1995-2003
- Figure 2: Trends in the number of marriages and births in the UK, 1980-99
- Figure 3: PDI, consumer expenditure and savings, at constant prices, 1994-99
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Market Size and Trends
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- Figure 4: Volume of social mail, 1990/91-1997/98
- Figure 5: UK retail sales of greetings cards, by volume and value, 1994-99
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Market Segmentation
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- Figure 6: UK retail volume and value of greetings cards, by sector, 1996 and 1998
- Figure 7: UK retail volume sales of greetings cards, by type, 1996 and 1998
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The Supply Structure
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- Figure 8: Shares in the UK greetings cards market, 1998
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Advertising and Promotion
Distribution
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- Figure 9: UK retail sales of greetings cards, by type of outlet, 1996 and 1998
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The Consumer
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- Figure 10: Attitudes towards sending greetings cards, 1995-99
- Figure 11: Use of greetings cards, by demographic sub-group, April 1999
- Figure 12: Criteria of importance when buying greetings cards, 1997 and 1999
- Figure 13: Primary criteria of importance when purchasing greetings cards, by demographic sub-group, April 1999
- Figure 14: Other significant criteria when purchasing greetings cards, by demographic sub-group, April 1999
- Figure 15: Attitudes towards sending greetings cards cross analysed by important attributes, April 1999
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The Future
Forecast
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- Figure 16: Forecast of the UK greeting cards market, 1999-2003
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