Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
Market Size and Trends
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- Figure 1: UK retail sales of eggs, by volume and value, 1994-99
- Figure 2: Total UK egg consumption,* 1993-98
- Figure 3: Per capita weekly consumption of, and expenditure on, eggs within UK households, 1992-97
- Figure 4: Weekly per capita expenditure and consumption of eggs, by gross weekly income of head of household, 1997
- Figure 5: Weekly per capita expenditure and consumption of eggs, by age group, 1997
- Figure 6: UK and GB per capita weekly consumption of, and expenditure on, eggs within households, 1987-97
- Figure 7: Regional per capita weekly consumption of, and expenditure on, eggs within households, 1997
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Market Segmentation
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- Figure 8: Retail sales of eggs, by method of production, 1996 and 1998
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The Supply Structure
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- Figure 9: Domestic production of fowl eggs for human consumption, 1992-97
- Figure 10: Foreign trade in eggs, by volume, 1992-97
- Figure 11: Suppliers' shares of the UK retail egg market, 1998
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Advertising and Promotion
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- Figure 12: Main monitored media advertising expenditure on eggs, 1994-98
- Figure 13: Main monitored media advertising expenditure on eggs, by advertiser, January-April 1999
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Distribution
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- Figure 14: UK retail distribution of eggs, by volume, by type of outlet, 1996 and 1998
- Figure 15: Proportion of non-battery produced eggs sold through selected grocery chains, by chain, by volume, January-April 1998
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The Consumer
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- Figure 16: Usage and weight of usage of eggs, 1985-95 and 1996-98
- Figure 17: Weight of usage of eggs, by demographic sub-group, 1998
- Figure 18: Type of eggs purchased during the past three months, April 1999
- Figure 19: Purchasing of eggs, by type of egg, by demographic sub-group, April 1999
- Figure 20: Egg user cluster groups, by demographic sub-group, April 1999
- Figure 21: Agreement and disagreement with the statement, "The range of eggs available is confusing", by demographic sub-group, April 1999
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The Future
Forecast
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