Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: The UK population by age within gender, 1993-2003
- Figure 2: The number of women in paid employment, 1994-99
- Figure 3: PDI and consumer expenditure, 1994-2002
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Market Size and Trends
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- Figure 4: UK retail sales of antiperspirants, deodorants and bodysprays, 1994-99
- Figure 5: UK retail sales of antiperspirants, deodorants and bodysprays, by sector, 1996 and 1998
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Market Segmentation
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- Figure 6: UK retail sales of women's/unisex deodorants and antiperspirants, 1994-99
- Figure 7: UK retail sales of women's bodysprays, 1994-99
- Figure 8: UK retail sales of men's deodorants and antiperspirants, 1994-99
- Figure 9: UK retail sales of men's bodysprays, 1994-99
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Company Performance and Strategy
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- Figure 10: UK brand shares for women's/unisex deodorants and antiperspirants, 1998
- Figure 11: UK brand shares for women's bodysprays, 1998
- Figure 12: UK manufacturers' shares for men's deodorants/antiperspirants, 1996 and 1998
- Figure 13: Brand shares for men's bodysprays, 1996 and 1998
- Figure 14: Main monitored media advertising expenditure on antiperspirants, deodorants, bodysprays, 1994-98
- Figure 15: Main monitored advertising expenditure of leading brands, 1998
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Distribution
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- Figure 16: UK retail sales of women's deodorants, antiperspirants, bodysprays, by type of outlet, 1996 and 1998
- Figure 17: UK retail sales of men's deodorants, antiperspirants, bodysprays, by type of outlet, 1996 and 1998
- Figure 18: UK retail sales of deodorants, antiperspirants, by type of packaging, 1996 and 1998
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The Consumer
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- Figure 19: Usage of deodorants by gender, 1980-98
- Figure 20: Usage of deodorants, by gender and demographic sub-group, 1996 and 1998
- Figure 21: Deodorant/antiperspirant used in the last six months, by type, February 1999
- Figure 22: Type of deodorant format purchased, by demographic sub-group, February 1999
- Figure 23: Factors influencing purchase of deodorants and bodysprays, February 1999
- Figure 24: Main factors influencing purchase of deodorants and bodysprays, by demographic sub-group, February 1999
- Figure 25: Other factors influencing purchase of deodorants and bodysprays, by demographic sub-group, February 1999
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The Future
Forecast
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- Figure 26: Forecast of the UK retail deodorants and bodysprays market, 1999-2003
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