Table of Contents
Introduction and Abbreviations
Summary of Key Report Findings
Market Factors
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- Figure 1: International passenger comparison of major cruise markets, 1994-97
- Figure 2: Capacity estimates of major international cruise operators, 1998
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Market Size and Trends
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- Figure 3: Ocean cruise holidays as a percentage of the total UK overseas holiday market, 1993-98
- Figure 4: Total number of UK ocean cruise passengers, by type, 1993-98
- Figure 5: Ocean cruise holiday market, by value, 1993-98
- Figure 6: UK ocean cruise market, by destination (passengers), 1993-98
- Figure 7: UK ocean cruise passenger market share, by destination, 1993-98
- Figure 8: UK river cruise passenger market, by destination, 1997
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Market Segmentation
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- Figure 9: Family facilities offered, by main cruise lines, 1998
- Figure 10: Mediterranean cruise market, volume, value and average price, 1993-98
- Figure 11: Mediterranean cruise market, operator volume shares, 1998
- Figure 12: Caribbean cruise market, 1993-98
- Figure 13: Caribbean cruise market, by operator volume shares, 1998
- Figure 14: UK-UK Port Cruise market, 1993-98
- Figure 15: UK-UK Port Cruise market, by operator volume shares, 1998
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The Supply Structure
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- Figure 16: Top six UK cruise operators, 1998
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Advertising and Promotion
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- Figure 17: Advertising expenditure of cruise lines, at rate card cost, 1994-98
- Figure 18: Top cruise advertisers, expenditure at rate card cost, 1997 and 1998
- Figure 19: Main media advertising spend on travel and transport, by sector, at rate card cost 1997 versus 1998
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Distribution
The Consumer
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- Figure 20: Age profile of cruisers, 1993-97
- Figure 21: Cruise takers versus non-cruise takers, by demographic sub-groups, October 1998
- Figure 22: Cruisers versus non-cruisers by working and marital status, lifestage, Mintel's Special Groups and ACORN categories, October 1998
- Figure 23: Cruisers versus cruise considerers, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN categories, October 1998
- Figure 24: Cruising perceptions by cruisers and non-cruisers, October 1998
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The Future
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- Figure 25: Planned new cruise ship builds, 1999-2001
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Forecast
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- Figure 26: UK ocean cruise market forecast, 1998-2003
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