Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Figure 1: UK population trends, by age within gender, 1994-2003
- Figure 2: Estimated Internet population and penetration in Europe, by country, February 1999
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Market Size and Tends
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- Figure 3: Value of total UK book market, 1994-99
- Figure 4: Value of UK spoken word market, 1994-99
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Market Segmentation
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- Figure 5: Value of total UK book market, by type of title, 1994-99
- Figure 6: Total UK consumer expenditure on books, 1994-97
- Figure 7: Value of total UK book market, by type of purchaser, 1996 and 1998
- Figure 8: Number of titles published, by category and binding, 1994-98
- Figure 9: Average book prices, by category and binding, 1994-98
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The Supply Structure
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- Figure 10: Foreign trade in books,* 1993-97
- Figure 11: UK book exports, by country of destination, 1995 and 1997
- Figure 12: Estimated UK market shares of major publishers, 1996 and 1998
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Advertising And Promotion
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- Figure 13: Main monitored media advertising expenditure on books and booksellers, 1994-98
- Figure 14: Main monitored media advertising expenditure, by category, 1994-98
- Figure 15: Top 10 advertisers among publishers, 1998
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Distribution
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- Figure 16: Total UK book market, by type of outlet, 1996 and 1998
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The Consumer
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- Figure 17: Book buying in the last as months, 1996 and 1998
- Figure 18: Book buyers and non-buyers, March 1999
- Figure 19: Types of book bought in last 12 months, March 1999
- Figure 20: Buying of selected types of book, by demographic sub-group, March 1999
- Figure 21: Buying of further selected types of books, by demographic sub-group, March 1999
- Figure 22: Book buyer typologies, by demographic sub-group, March 1999
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The Future
Forecast
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