Table of Contents
Key Findings
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- Overall leisure activity has increased as consumers become more fitness-orientated and pubs broaden their offer
Current Participation in Leisure Activities
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- Consumers are as likely to have ordered a takeaway in the last month as have eaten at a pub
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- Figure 1: Participation in leisure activities, January 2017
Seasonal Changes in Leisure Activity Participation
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- Many leisure activities centred around food and alcohol are consistent across the year
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- Figure 1: Participation in leisure activities, once a month or more, food and drink related, January 2016 vs January 2017
- Activities that are more family orientated have seasonal trends
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- Figure 2: Participation in leisure activities, once a month or more, non-food and drink related, January 2016 vs January 2017
Annual Changes in Leisure Activity Participation
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- Overall leisure activity has increased as consumers are feeling positive about the future
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- Figure 3: Participation in leisure activities, once a month or more, January 2016 vs January 2017
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- Figure 4: Consumer spending habits of 'spare money', January 2017
- Rise in gym and visitor attractions attendance over the last 12 months
- Expansion of home food delivery could challenge the pub and restaurant industry
- Nightclub and late-night bar visits are up
Spending on Leisure Activities
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- Pubs can gain more food spend
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- Figure 5: Leisure activity spend, January 2017
- Consumers shift their spend when drinking in pubs and dining at table serviced restaurants
- Late night spending is up…
- …as is spend on meals in pubs and fast food restaurants
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- Figure 6: Leisure activity spend, January 2016 vs January 2017
Pub Activities
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- Quality food and child friendly atmosphere are increasingly a driving force behind pub visitation
- Pubs need to ensure they have an online presence
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- Figure 7: Pub/bar activity, January 2016 vs January 2017
What It Means
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- The leisure industry is poised to benefit from consumers’ confidence
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