Table of Contents
Introduction and Abbreviations
Summary of Key Report Findings
Market Factors
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- All holidays taken by UK residents, 1994-2000
- Selected Sterling exchange rates, 1997-2000
- Interest in skiing and selected leading sports among British adults, 1999
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Market Size and Trends
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- Long-term trends in snowsports holidays abroad, 1988/89-1999/2000
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Market Segmentation
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- Leading snowsports holiday destinations, 1988/89-1999/2000
- Market segmentation by basic method of organisation, 1995/96-1999/2000
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The Supply Structure
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- Market shares of the snowsports inclusive holiday market, 1995/96-1999/2000
- The Big Four vertically integrated travel groups in 2000
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Distribution and Advertising
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- Leading campaigns in the main media, by tour operators, 1997-99
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The Consumer
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- Skiers, Potential Skiers and Non-skiers, 1998 and 2000
- Demographics of Skiers and Non-skiers, 2000
- Attitudes towards snowsports holidays, 2000
- Principal attitudes towards snowsports holidays, by demographic sub-groups, 2000
- Other aspects of snowsports holidays, by demographic sub-groups, 2000
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The Future
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- Age profile of the UK population, 1997-2004
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Forecast
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- UK adult population, by propensity to take up skiing, 2000
- Scenarios of take-up of skiing, 2000-04
- Forecasts of skiing adults, 2000-04
- Forecast of snowsports holidays abroad, 2000-04
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