Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Trends in the number and size of UK households, 1995-2003
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Market Size and Trends
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- Household consumption of meat in the UK, 1997 and 1999
- Consumer expenditure on meat, 1997 and 1999
- UK retail sales of poultry, 1995-2000
- UK retail sales of poultry, by type, 1995-99
- UK retail sales of primary vs further processed chicken and turkey, 1995-99
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Market Segmentation
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- UK retail sales of chicken, 1995-2000
- UK retail sales of chicken, by type, 1995-99
- UK retail sales of chicken, whole birds, 1995-99
- UK retail sales of chicken portions, 1995-99
- UK retail sales of further processed chicken, by type, 1995-99
- UK retail sales of turkey, 1995-2000
- UK retail sales of turkey, by volume, 1995-99
- UK retail sales of turkey, by value, 1995-99
- UK retail sales of duck and goose, 1995-2000
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The Supply Structure
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- UK market share of the further processed chicken and turkey producers, 1997 and 1999
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Advertising and Promotion
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- Main monitored media advertising expenditure on poultry, 1995-99
- Main media advertising expenditure, by selected poultry distributors and suppliers, 1999
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Distribution
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- UK retail sales of primary chicken, by type of outlet, 1997 and 1999
- UK retail sales of primary turkey, by type of outlet, 1997 and 1999
- UK retail sales of further processed poultry, by outlet type, 1997 and 1999
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The Consumer
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- Trends in purchasing fresh and frozen poultry, 1996-99
- Expenditure on fresh poultry, by demographic sub-group, 1999
- Expenditure on frozen poultry, by demographic sub-group, 1999
- Actual/hypothetical purchasing of more specialist meats, May 2000
- Actual/hypothetical purchasing of duck versus goose, by demographic sub-group, May 2000
- Purchasing of further processed poultry, May 2000
- Purchasers of frozen further processed poultry products, by demographic sub-group, May 2000
- Purchasers of fresh chilled further processed poultry products, May 2000
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The Future
Forecast
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- Forecast of the poultry market, 2000-04
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