Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Trends in the number of live births in the UK, 1990-2004
- Number of children in the UK aged 0-4 years, 1995-2004
- Number of children in the UK aged 0-4 years*, by age bracket, 1988-98
- Number of births in England & Wales, by age of mother, 1981-98
- Working women, by age of youngest dependent child, 1991 and 1998
- PDI and consumer expenditure, 1995-2004
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Market Size and Trends
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- UK retail sales of disposable nappies, 1995-2000
- UK retail sales of baby wipes, 1995-2000
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Market Segmentation
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- Segmentation of disposable nappy market, by type, 1995-99
- Segmentation of disposable nappy market, by nappy size, 1995-99
- Segmentation of disposable nappy market, by pack format, 1998-99
- Segmentation of UK baby wipes market, by pack type, 1995-99
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The Supply Structure
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- Brand shares in disposable nappies, 1995-99
- Brand shares in baby wipes, 1995-99
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Distribution
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- Retail distribution of disposable nappies, by type of outlet, 1995-99
- Retail distribution of baby wipes, by type of outlet, 1995-99
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Advertising and Promotion
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- Main monitored media advertising expenditure on babycare, 1994-99
- Main monitored media advertising expenditure on disposable nappies, 1995-99
- Main monitored media advertising expenditure on disposable nappies, by top brands, 1995-99
- Main monitored media advertising expenditure on baby wipes, 1995-99
- Main monitored media advertising expenditure on baby wipes, by top brands, 1995-99
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The Consumer
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- Penetration levels of disposable nappy purchasing among housewives with children under one year old, 1985-99
- Users of disposable nappies, by demographic sub-group, 1996 and 1999
- Users of disposable nappies by housewives with children under one, by demographic sub-group, 1998/99
- Users of baby wipes/pre-moistened tissues, by demographic sub-group, 1996 and 1999
- Users of baby wipes by housewives with children under one, by demographic sub-group, 1998/99
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The Future
Forecast
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- Forecast of the UK retail nappies and baby wipes market, 2000-2004
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