Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- UK workforce in employment, by gender, 1995-2004
- Women as a proportion of the UK workforce in employment, 1995-2004
- UK households and SPHs, 1995-2004
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Market Size and Trends
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- UK retail sales of household cleaners and polishes, 1995-2000
- Retail sales of household cleaning products, by major sector, 1995-99
- Indexed growth in the household cleaners and polishes market, at current and constant prices, 1995-2000
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Market Segmentation
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- Retail sales of household cleaners, 1995-2000
- Retail sales of household cleaners by sector, by value, 1995-99
- Retail sales of polishes, 1995-2000
- Retail sales of polishes, by sector, 1995-99
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The Supply Structure
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- Brand shares in the liquid bleach sector, 1995-99
- Brand shares in the combined multipurpose and kitchen cleaner sector, 1995-99
- Brand shares in the toilet block sector, 1995-99
- Brand shares in the specialist lavatory cleaner sector, 1995-99
- Brand shares in the bathroom cleaner sector, 1995-99
- Brand shares in the disinfectant and antiseptic sector, 1995-99
- Brand shares in the carpet cleaner sector, 1995-99
- Brand shares in the limescale removers sector, 1995-99
- Brand shares in the window cleaner sector, 1995-99
- Brand shares in the oven cleaner sector, 1995-99
- Manufacturers' shares of the household cleaners market, 1995-99
- Manufacturers' shares of the polishes market, 1995-99
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Advertising and Promotion
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- Main media advertising expenditure on household cleaning products, 1994-99
- Main media advertising expenditure on household cleaning products, by major players, 1994-99
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Distribution
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- Sales of household cleaners and polishes, by outlet type, 1997-99
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The Consumer
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- Household penetration of cleaners, by type, 1996-99
- Weight of usage/frequency of purchase of household cleaners and polishes, 1999
- Heavy/medium users of household cleaners, by socio-demographic sub- groups, 1999
- Heavy/medium users of household cleaners, by socio-demographic sub-groups, 1999
- Attitudes towards household cleaning products, 1995 and 2000
- Attitudes towards household cleaning products, by socio-demographic sub-groups, March 2000
- Attitudes towards household cleaning products, by socio-demographic sub-groups, March 2000
- Attitudes towards household cleaning products, by socio-demographic sub-groups, March 2000
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The Future
Forecast
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- Forecast of the household cleaners and polishes market, 2000-2004
- UK market for household cleaners and polishes, at current prices, 1995-2004
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