Table of Contents
Introduction and Abbreviations
Summary of Key Report Findings
Market Factors
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- Indicators of consumer confidence: personal disposable income (PDI) and consumer expenditure at 1995 prices, interest base rates and savings ratio, 1995-2005
- The UK population, by age, 1990-2005
- Holiday visits abroad, by organisation of holiday, 1995-2001
- Short beaks and long holidays abroad (inclusive tours only), 1995-2001
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Market Size and Trends
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- Passengers taking a cruise - ocean and river, 1997-99
- Ocean cruise holidays as a percentage of total UK overseas holiday market, 1995-2000
- UK ocean cruise passengers, by destination, 1994-99
- River cruise passengers, 1998 and 1999
- Percentage of cruise passengers, by age group, 1994-99
- Percentage of cruises taken, by duration, 1994-99
- Percentage of cruises sold, by price, 1994-99
- Percentage of bookings, by lead time, 1994-99
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Market Segmentation
Distribution
The Supply Structure
Advertising and Promotion
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- Tour operators advertising spend on cruises, at rate card cost, 1996-99
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The Consumer
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- Statements regarding cruising, 1990-2001
- Analysis of those that had been on a cruise, those that would want to and those who will never go on one, by demographic sub-group, January 2001
- Analysis of those that had been on a cruise, those that would want to and those who will never go on one, by lifestage, Mintel's Special Groups and ACORN categories, January 2001 Base: 1,521 adults aged 15+
- Analysis of potential cruise-takers and why they have not taken a cruise, by demographic sub-group, January 2001
- Statements regarding cruising, by lifestage, Mintel's Special Groups and ACORN categories, January 2001
- Attitudes towards cruising, January 2001
- Most popular attitudes towards cruising, by demographic sub-group, January 2001
- Most popular attitudes towards cruising, by lifestage, Mintel's Special Groups and ACORN categories, January 2001
- Next most popular attitudes towards cruising, by demographic sub-group, January 2001
- Next most popular attitudes towards cruising, by lifestage, Mintel's Special Groups and ACORN categories, January 2001
- Further popular attitudes towards cruising, by demographic sub-group, January 2001
- Further attitudes towards cruising, by lifestage, Mintel's Special Groups and ACORN categories, January 2001
- Impressions of cruising, by demographic sub-group, January 2001
- Impressions of cruising, by lifestage, Mintel's Special Groups and ACORN categories, January 2001
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The Future
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- Ships on order, by major cruise lines, 2001-05
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