Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Ownership of washing machines and tumble dryers, 1995-99
- Trends in the number and size of UK households and number of SPHs, 1994-2003
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Market Size and Trends
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- UK retail sales of clothes washing detergents and laundry aids, 1994-99
- Sales of clothes washing detergents and laundry aids, by sector,1995-99
- UK retail sales of clothes washing detergents, 1994-99
- UK retail sales of fabric conditioner, 1994-99
- UK retail sales of detergent boosters and stain removers, 1994-99
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Market Segmentation
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- Sales of clothes washing detergents, by type, 1995-99
- UK retail sales of fabric conditioners, by type, 1995-99
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Company Performance and Strategy
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- Manufacturers' shares of clothes washing detergents, 1995-99
- Manufacturers' shares of fabric conditioners, 1995-99
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Advertising and Promotion
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- Main monitored media expenditure on clothes washing detergents, fabric conditioners and stain removers, 1994-99
- Main monitored media advertising expenditure on clothes washing detergents, fabric conditioners and stain removers, by top brands, 1996-99
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Distribution
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- Sales of clothes washing detergents, by type of outlet, 1995-99
- Sales of fabric conditioners, by type of outlet, 1995-99
- Sales of detergent boosters and stain removers, by type of outlet, 1995-99
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The Consumer
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- Weight of usage of detergents and laundry aids, 1999
- Weight of usage of washing powders for automatic washing machines, by demographic sub-group, 1999
- Weight of usage of washing liquids for automatic washing machines, by demographic sub-group, 1999
- Weight of usage of fabric conditioners, by demographic sub-group, 1999
- Weight of usage of stain removers, by demographic sub-group, 1999
- Usage of clothes washing detergents and laundry aids, by age and socio-economic status, 1999
- Attitudes and habits when buying clothes washing detergents, 1997 and 1999
- Selected attitudes and habits when buying clothes washing detergents, by demographic sub-group, November 1999
- Types of clothes washing detergents and laundry aids used, November 1999
- Selected types of clothes washing detergents and laundry aids used, by demographic sub-group, November 1999
- Further types of clothes washing detergents and laundry aids used, by demographic sub-group, November 1999
- Repertoire usage of clothes washing detergents and laundry aids, November 1999
- Attitudes towards detergents and laundry aids, by types of products used, November 1999
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The Future
Forecast
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- Forecast UK retail sales of clothes washing detergents and laundry aids, 1999-2003
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