Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Number of days when maximum temperature exceeded 25°C, 1989-99
- Demographic changes in the UK adult population, by age group, 1995-2004
- UK excise duty rates on (still) cider, 1995-2000
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Market Size and Trends
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- UK retail sales of cider, by volume, 1995-2000
- UK retail sales of cider, by value, 1995-2000
- Cider's share of the UK's consumption of alcoholic drinks, by value, 1999
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Market Segmentation
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- UK retail sales of cider, by sector, by volume, 1996-2000
- UK retail sales of cider, by sector, by value, 1996-2000
- UK volume sales of cider, by trade sector, 2000
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The Supply Structure
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- Manufacturers' brand shares in the UK cider market, by volume, 1996-2000
- Top five cider brand shares in the on-trade, by value, 1998 and 2000
- Top ten cider brand shares in the off-trade, by value, 1998 and 2000
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Advertising and Promotion
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- Main monitored media advertising expenditure on cider, 1995-2000
- Main monitored media advertising expenditure on cider, by major brand owners, 1995-2000
- Top advertised cider brands, 1999
- Comparison of main monitored media advertising expenditure on cider and other alcoholic drinks, 1999 and 2000
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Distribution
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- UK retail sales of cider, by volume and type of outlet, 1996-2000
- UK retail sales of cider in the off-trade, by volume, 1996-2000
- Pub ownership, by brewer and pub operator, 1990 and 2000
- Sales of packaged and draught cider, by volume, 1996-2000
- Packaging split for take-home trade, by value, 2000
- On- and off-trade volume sales, by type of packaging, 1999
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The Consumer
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- Drinkers of cider, by demographic sub-group, 1996-2000
- Frequency of drinking cider, by pints consumed, 1996-2000
- Weight of usage of cider, by demographic sub-group, 2000
- Attitudes towards cider, August 2000
- Key attitudes towards cider, by demographic sub-group, August 2000
- Other attitudes towards cider, by demographic sub-group, August 2000
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The Future
Forecast
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