Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Number of live births and the birth rate in the UK, 1980-2000
- Number of women in the population of child-bearing age, 1990-2000
- Number of births in England and Wales, by age of mother, 1981-99
- Average age of mother at birth of child and birth of first child, 1976-99
- UK breast-feeding rates, by age of child, 1980-95
- Number of working women, 1990-2000
- Working women, by age of youngest dependent child, 1991 and 1998
- Economic activity status of mothers with youngest child aged 0-4, Spring 1993-98
- PDI and consumer expenditure, 1995-2000
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Market Size and Trends
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- Total UK retail sales of baby food and drink, by volume and value, 1995-2000
- UK retail sales of baby products, by type, 1999
- UK retail sales of organic baby food, 1995-2000
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Market Segmentation
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- UK volume and value retail sales of baby food and drink, by product type, 1995-2000
- UK retail sales of baby milks, by type, 1995-2000
- UK retail sales of baby meals, by type, 1995-2000
- UK retail sales of baby meals, by type of packaging, 1997 and 2000
- UK retail sales of baby drinks, by type, 1995-2000
- UK retail sales of baby finger foods, by type, 1999 and 2000
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The Supply Structure
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- Manufacturer/brand shares in the UK retail baby food and drink market, 1997-2000
- Manufacturer/brand shares in the UK baby food and drink market, by sector, 1999
- Estimated manufacturer/brand shares in the UK retail baby food and drink market, by sector, 2000
- Manufacturer/brand shares in the UK baby milks market, 1995-2000
- Manufacturer/brand shares in the UK baby meals market, 1995-2000
- Manufacturer/brand shares in the UK retail baby drinks market, 1995-2000
- Manufacturer/brand shares in the UK retail baby finger foods market, 1995-2000
- Manufacturer/brand shares in the UK organic baby foods market, 1999-2000
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Advertising and Promotion
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- Main media advertising expenditure on baby food and drink, 1995-2000
- Main media advertising expenditure on baby food and drink by leading manufacturers, 1995-1999
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Distribution
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- Distribution of baby food and drink, by type of outlet, 1995-2000
- Distribution of baby food and drink through grocery multiples, by outlet, 1999-2000
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The Consumer
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- Purchasing of baby foods and drinks, 1995-2000
- Purchasing of baby milk, by demographic sub-group, 2000*
- Purchasing of baby cereals and rusks, by demographic sub-group, 2000*
- Purchasing of baby or junior foods*, by demographic sub-group, 2000**
- Most used baby/junior food brands, by TGI PRIZM category, 2000
- Indexed* penetration of Heinz and Farley's baby/junior food, by TGI PRIZM category, 2000
- Most used baby milk brands, by PRIZM demographic sub-group, March 2000
- Indexed* penetration of baby milk brands, by TGI PRIZM category, 2000 * Index: All = 100
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The Future
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- Projected number of births in the UK, 2000-04
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Forecast
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