Table of Contents
Introduction and Abbreviations
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- Introduction
- Overview
- Other Relevant Reports
- Definition
- Notes on data
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- SLOW, STEADY GROWTH IN BREAD MARKET
- CHILDREN DRIVE SALES OF LARGEST BREAD SEGMENT
- INNOVATION DRIVES SALES
- COMPETITIVE SOURCES CHALLENGE SALES
- HIGHLY SEGMENTED
- MARKET HAS MANY SUPPLIERS
- LEADING AD SPENDERS NOT NECESSARILY THE LEADING SUPPLIERS
- SUPERMARKETS DOMINATE DISTRIBUTION
- BREAD PRODUCTS: NEARLY UNIVERSAL ACCEPTANCE AMONG CONSUMERS
- Bread Products Eaten
- Types of Bread Eaten
- Retail Destination for Purchases
- Diet
- THE FUTURE OF THE BREAD MARKET
Market Drivers
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- Families with Children
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- Figure 1: Types of bread products consumed, by presence of children in household, June 2002-May 2003
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- Figure 2: Types of bread products purchased in the past month, by parents/non-parents*, November 2003
- Sales through Innovation
- Specialty Bread
- Diet and Nutrition Trends
- Quick Preparation with Homemade Taste
- Competition from other Sources
- Alternative breakfast products
- In-store bakeries
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- Figure 3: Growth of in-store bakery units, 1992-2002
- Retail foodservice bakeries
Market Size & Trends
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- Steady Growth Over Review Period
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- Figure 4: Total U.S. retail sales of bread, at current and constant prices, 1998-2003
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- Graph 1: Total U.S. retail sales of bread, at current and constant prices*, 1998-2003**
- Market Trends
Market Segmentation
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- Overview
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- Figure 5: Sales of bread, segmented by type, 2001 and 2003
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- Graph 2: Share of bread sales*, segmented by type, 2003
- White Bread
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- Figure 6: Sales of white bread, at current and constant prices, 1998-2003
- Rolls/Buns/Croissants
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- Figure 7: Sales of rolls/buns/croissants, at current and constant prices, 1998-2003
- Tortillas
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- Figure 8: Sales of tortillas, at current and constant prices, 1998-2003
- Whole Grain/Wheat Bread
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- Figure 9: Sales of whole grain/wheat bread, at current and constant prices, 1998-2003
- Specialty/Artisan
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- Figure 10: Sales of specialty/artisan bread, at current and constant prices, 1998-2003
- Bagels
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- Figure 11: Sales of bagels, at current and constant prices, 1998-2003
- English Muffins
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- Figure 12: Sales of english muffins, at current and constant prices, 1998-2003
Supply Structure
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- FDM SALES BY MANUFACTURER
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- Figure 13: FDM manufacturer sales of bread in the U.S., 2001 and 2003
- MANUFACTURER AND BRAND SALES
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- Figure 14: FDM manufacturer brand sales of bread in the U.S., 2001 and 2003
- COMPANIES AND BRANDS
- Interstate Bakeries Corporation
- Bimbo Bakeries USA
- Sara Lee Bakery Group
- George Weston Bakeries
- Flowers Bakeries
- General Mills
- Pepperidge Farm
- Private Label
Advertising & Promotion
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- OVERVIEW
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- Figure 15: Leading advertisers in the bread in the market, 2002
- COMPANIES AND BRANDS
- General Mills
- Campbell’s Soup (Pepperidge Farm)
- Sara Lee Corporation
- Grupo Bimbo
- Interstate Bakeries Corporation
- George Weston Ltd.
- Flowers Foods
Retail Distribution
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- Overview
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- Figure 16: U.S. retail sales of bread, by channel, 2001 and 2003
- Supermarkets
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- Figure 17: U.S. supermarket sales of bread, at current and constant prices, 1998-2003
- Supermarket operating data
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- Figure 18: Top supermarket operating statistics, latest financial year-end
- Figure 19: Percentage change from latest financial year-end versus year prior
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- Figure 20: Top Supermarket Quarterly statistics, Q3 2002 and Q3 2003
- Mass Merchandisers/Warehouse Clubs
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- Figure 21: U.S. mass merchandiser sales of bread, at current and constant prices, 1998-2003
- Mass merchandiser operating data
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- Figure 22: Top mass merchandiser operating statistics, latest financial year-end
- Figure 23: Percentage change from latest financial year-end versus year prior
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- Figure 24: Top Mass merchandiser Quarterly statistics, Q3 2002 and Q3 2003
- Drug Stores
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- Figure 25: U.S. drug store sales of bread, at current and constant prices, 1998-2003
- Drug Store operating data
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- Figure 26: Top drug store operating statistics, latest financial year-end
- Figure 27: Percentage change from latest financial year-end versus year prior
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- Figure 28: Top Drug Store Quarterly statistics, Q3 2002 and Q3 2003
The Consumer
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- Introduction
- Household Consumption of Bread Products
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- Figure 29: Household consumption of bread products, June 2002-May 2003
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- Figure 30: Household consumption of bread products, by age, June 2002-May 2003
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- Figure 31: Household consumption of bread products, by presence of children, June 2002-May 2003
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- Figure 32: Household consumption of bread products, by race/ethnicity, June 2002-May 2003
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- Figure 33: Trends in bread products eaten by households during 2001- 2003
- Types of Bread Consumed
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- Figure 34: Types of bread consumed, June 2002-May 2003
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- Figure 35: Types of bread consumed, by age, June 2002-May 2003
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- Figure 36: Types of bread consumed, by region, June 2002-May 2003
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- Figure 37: Types of bread consumed, by sole brand users, June 2002-May 2003
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- Figure 38: Types of bread consumed by households during 2001- 2003
- Incidence of Purchase of Bread types
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- Figure 39: Incidence of purchase of bread types in past month, by gender, November 2003
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- Figure 40: Incidence of purchase of bread types in past month, by parental status*, November 2003
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- Figure 41: Incidence of purchase of bread types in past month, by age, November 2003
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- Graph 3: Incidence of purchase of bread types in past month, by age, November 2003
- Frequency of Bread Consumption
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- Figure 42: Frequency of bread consumption, by household, June 2002-May 2003
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- Figure 43: Frequency of bread consumption, by household, by household size, June 2002-May 2003
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- Figure 44: Frequency of bread consumption, by household, 2001-2003
- Frequency of Bread Purchases by Retail Channel
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- Figure 45: Frequency of purchasing bread or bread products, by retail channel, November 2003
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- Figure 46: Frequency of purchasing bread or bread products, by retail channel and gender, November 2003
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- Figure 47: Frequency of purchasing bread or bread products, by retail channel and parental status, November 2003
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- Figure 48: Frequency of purchasing bread or bread products, by retail channel and age, November 2003
- Impact of Diet for Bread Consumption
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- Figure 49: Impact of diet on bread consumption, November 2003
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- Figure 50: Impact of diet on bread consumption, by gender, November 2003
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- Figure 51: Impact of diet on bread consumption, by age, November 2003
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- Figure 52: Impact of diet on bread consumption, by race/ethnicity, November 2003
- Summary
- Incidence of bread consumption
- Frequency of bread consumption and channel purchasing
- Brand loyalty
- Low-carb consumer actions
Future & Forecast
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- FUTURE TRENDS
- Fewer Children
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- Figure 53: Projected growth in number of households with children, 1998-2008
- Diet Trends and Health Concerns
- Low-carb
- Health-promoting ingredients
- Trans fat labeling
- Specialty Bread Segment
- MARKET FORECAST
- Overview: Continued and increased real growth in U.S. retail sales of bread
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- Figure 54: Forecast of U.S. retail sales of bread, at current and constant prices, 2003-08
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- Graph 4: U.S. retail sales of bread, 1998-2003, and Mintel’s forecast for 2004-08, at current prices
- White Bread
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- Figure 55: Forecast of U.S. retail sales of white bread, at current and constant prices, 2003-08
- Rolls/Buns/Croissants
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- Figure 56: Forecast of U.S. retail sales of rolls/buns/croissants, at current and constant prices, 2003-08
- Tortillas
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- Figure 57: Forecast of U.S. retail sales of tortillas, at current and constant prices, 2003-08
- Whole Grain/Whole Wheat Bread
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- Figure 58: Forecast of U.S. retail sales of whole grain/wheat bread, at current and constant prices, 2003-08
- Specialty/Artisan Bread
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- Figure 59: Forecast of U.S. retail sales of specialty/artisan bread, at current and constant prices, 2003-08
- Bagels
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- Figure 60: Forecast of U.S. retail sales of bagels, at current and constant prices, 2003-08
- English Muffins
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- Figure 61: Forecast of U.S. retail sales of English muffins, at current and constant prices, 2003-08
- Forecast Factors
Executive Summary: Key Changes
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- Slow, Steady Growth In Bread Market
- Innovation Drives Sales and Value-Added Products Become Key
- Retail Service Bakeries Challenge Sales
- Market Has Many Suppliers
- Mass Merchandisers Gain Distribution Share
- Bread Products: Consumers and Cross Promotion
- The Future of the Bread Market
Market Drivers—Update
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- Sales through new product innovation
- Beyond low carb
- Other innovations
- Competition from other Sources
- Alternative breakfast products
- In-store bakeries
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- Figure 62: In-store bakery annual sales*, 1994-2004
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- Figure 63: In-store bakery projected sales (Random and Uniform Weight) Bagels/Muffins/Croissants, 2001-2004
- Figure 64: In-store bakery projected sales (Random and Uniform Weight) Bread/Rolls, 2001-2004
- Retail foodservice bakeries
Market Size—Update
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- Steady Growth Over Review Period
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- Figure 65: Total U.S. retail sales of bread, at current and constant prices, 1999-2004
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- Graph 1: Total U.S. retail sales of bread, at current and constant prices*, 1999-2004**
Market Segmentation—Update
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- Overview
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- Figure 66: FDM Sales of bread, segmented by type, 2002 and 2004*
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- Graph 2: Share of bread FDM sales*, segmented by type, 2004
- Bread
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- Figure 67: FDM Sales of bread, at current and constant prices, 1999-2004*
- Impact of IRI Adjustments
- Rolls/Buns/Croissants
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- Figure 68: FDM Sales of rolls/buns/croissants, at current and constant prices, 1999-2004*
- Impact of IRI Adjustments
- Tortillas
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- Figure 69: FDM Sales of tortillas, at current and constant prices, 1999-2004*
- Impact of IRI Adjustments
- Bagels
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- Figure 70: FDM Sales of bagels, at current and constant prices, 1999-2004*
- Impact of IRI Adjustments
- English Muffins
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- Figure 71: FDM Sales of English muffins, at current and constant prices, 1999-2004*
- Impact of IRI Adjustments
Supply Structure—Update
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- FDM SALES BY MANUFACTURER
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- Figure 72: FDM manufacturer sales of bread in the U.S., 2002 and 2004*
- MANUFACTURER AND BRAND SALES
- COMPANIES AND BRANDS
- Interstate Bakeries Corporation
- Bimbo Bakeries USA
- Sara Lee Bakery Group
- George Weston Bakeries
- Flowers Bakeries
- General Mills
- Pepperidge Farm
- Private Label
Advertising & Promotion—Update
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- COMPANIES AND BRANDS
- General Mills
- Campbell’s Soup (Pepperidge Farm)
- Sara Lee Corporation
- Grupo Bimbo
- Interstate Bakeries Corporation
Retail Distribution—Update
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- Overview
-
- Figure 74: U.S. retail sales of bread, by channel, 2002 and 2004
- Supermarkets
-
- Figure 75: U.S. supermarket sales of bread, at current and constant prices, 1999-2004
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- Figure 76: U.S. supermarket In-Store Bakery sales of bread, at current and constant prices, 1999-2004
- Mass Merchandisers/Warehouse Clubs
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- Figure 77: U.S. mass merchandiser sales of bread, at current and constant prices, 1999-2004
- Drug Stores
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- Figure 78: U.S. drug store sales of bread, at current and constant prices, 1999-2004
The Consumer—New Findings
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- Introduction
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- Figure 79: Cohort descriptors for key bread product correlation groups
- White Bread
- Product Correlations
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- Figure 80: Strong product correlations for white bread, May 2003 - April 2004
- Cohort Groups
- Whole-Wheat Bread
- Product Correlations
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- Figure 81: Strong product correlations for whole-wheat bread, May 2003-April 2004
- Cohort Groups
- Multi-Grain Bread
- Product Correlations
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- Figure 82: Strong product correlations for multi-grain bread, May 2003-April 2004
- Cohort Groups
- Croissants
- Product Correlations
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- Figure 83: Strong product correlations for croissants, May 2003-April 2004
- Cohort Groups
- English Muffins
- Product Correlations
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- Figure 84: Strong product correlations for English muffins, May 2003-April 2004
- Cohort Groups
- Bagels
- Product Correlations
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- Figure 85: Strong product correlations for bagels, May 2003-April 2004
- Cohort Groups
- Tortillas
- Product Correlations
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- Figure 86: Strong Product Correlations For Tortillas, May 2003-April 2004
- Cohort Groups
Future & Forecast—Update
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- FUTURE TRENDS
- Decline in low carb product introductions
- More packaging innovations
- Other innovative developments
- MARKET FORECAST
- Bread (total market)
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- Figure 87: Forecast of total U.S. retail sales of bread, at current and constant prices, 2004-2009
- Bread (segment)
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- Figure 88: Forecast of U.S. FDM segment sales of bread, at current and constant prices, 2004-2009
- Rolls/buns/croissants
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- Figure 89: Forecast of U.S. FDM sales of rolls/buns/croissants, at current and constant prices, 2004-2009
- Tortillas
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- Figure 90: Forecast of U.S. FDM sales of tortillas, at current and constant prices, 2004-2009
- Bagels
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- Figure 91: Forecast of U.S. FDM sales of bagels, at current and constant prices, 2004-2009
- English muffins
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- Figure 92: Forecast of U.S. FDM Sales of English muffins, at current and constant prices, 2004-2009
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Developments
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- CATEGORY REVIEW - BAKERY: BREAD & BREAD PRODUCTS
- Introduction
- Executive Summary
- Definitions
- Launch Activity
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- Figure 93: Bakery Introductions by Sub-Category, 2002-2004
- Figure 94: Bread & Bread Products Introductions by Launch Type, 2002-2004
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- Figure 95: Bread & Bread Products Introductions by Region, 2002-2004
- Product Trends
- “Low-in” options
- Low carbohydrate introductions
- Fortified and functional products
- Naturally healthy products
- Free-from bread
- Children’s Products
- Breakfast-inspired bread
- Freshness
- Organic options
- Flavors/Ingredients
- Bread made with beer
- Packaging
- Product Launches by Company/Brand
- Forecast/Predictions
- NEW PRODUCT BRIEFS
- Shelf stable bread
- George Weston Bakeries: Sugar Free Whole Wheat Bread
- Sara Lee: Earth Grains Bread Reformulation
- Natures Own: Whitewheat bread
- Pepperidge Farm: 100% Whole Wheat English Muffins
- Frozen Bread
- General Mills: Frozen Microwave Biscuits and Dinner Rolls
- Chilled Bread
- General Mills: Pillsbury Perfect Portion Biscuits
- General Mills: Pillsbury Carb Monitor Dinner Rolls
Appendix: Simmons Cohorts
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- Figure 96: Cohort descriptors, all groups
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