Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Summary of Key Report Findings
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- Market value and the number of parties held has dipped
- The decline in the number of children will have a detrimental effect on the market
- Parties a privilege of the better-off
- Activity parties appeal to children over ten
- More choice, more competition
- Parents demand more
- Costs not increasing in real terms
- Market will continue to grow in size and innovate
Market Factors
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- PDI, consumer expenditure and consumer confidence
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- Personal disposable income (PDI) and consumer expenditure (CONEXP), 1998-2006
- Increasing affluence
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- Structure of the UK adult population, by socio-economic groups, 1998-2006
- Expenditure varies amongst one-parent and two-parent households
- Demographic changes
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- Changes in the UK population age structure, 1998-2006
- Lifestage changes
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- Changes in the lifestage structure of the UK population, 1998-2006
- The number of couples with children are declining
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- Family households in Great Britain, 1971-2002
- Rising numbers of women in employment
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- Household working patterns, 1998-2006
- Seasonality of parties
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- Percentage of live births in England and Wales, by the month of occurrence, 1998 and 2001
- Expansion of the leisure market and the growth in leisure interest
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- Comparison of spend on selected leisure activities, 1998-2003
- Interest in selected popular sports, by age groups, 2001 and 2003
- Competition from in-home party kits
Market Size and Trends
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- Market size and value
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- Estimated market size and value for children's parties held outside the home, 1999, 2001 and 2003
- Key market trends
Market Segmentation
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- Arts and crafts
- Cinemas
- Indoor play areas
- Leisure centres and health clubs
- Restaurants
- Tenpin bowling
The Supply Structure
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- Examples of some brands hosting children’s parties, by sector, 2003
- Fast food outlets
- McDonald’s Restaurants Ltd
- Burger King
- Whitbread Plc – Brewsters
- The Spirit Group – Wacky Warehouse
- Ten pin bowling centres
- Megabowl Group Ltd
- AMF Bowling Ltd
- Leisure centres and swimming pools
- Leisure Connection plc
- Cinemas
- Odeon Cinemas
- UGC Cinemas
- Indoor play centres
- Koko's Ltd
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The Consumer
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- Who has had a party and who has not?
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- Venues where children’s parties are held, October 1999, October 2001 and October 2003
- Those who have had children’s parties in the past 12 months and those who have not, by marital status, age and socio-economic groups, October 2003
- Those who have had children’s parties in the past 12 months and those who have not, by work status, Mintel’s Special Groups, and the presence of children, October 2003
- Those who have had children’s parties in the past 12 months and those who have not, by region, ACORN categories and household size, October 2003
- Those who have had children’s parties in the past 12 months and those who have not, by media usage, supermarket usage and hours spent watching commerical television, October 2003
- Who uses children’s party venues?
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- Venues used for children’s parties, by marital status, age and socio-economic groups, October 2003
- Venues used for children’s parties, by working status, Mintel’s Special Groups and the presence of children, October 2003
- Venues used for children’s parties, by region, ACORN categories and household size, October 2003
- Venues used for children’s parties, by media usage, supermarket usage and hours spent watching commerical television, October 2003
Consumer Attitudes and Typologies
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- Attitudes towards children’s parties, October 1999, October 2001 and October 2003
- Attitudes towards children’s parties outside the home
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- Attitudes towards childrens’ parties outside the home, by marital status, age and socio-economic groups, October 2003
- Attitudes towards children’s parties outside the home, by working status, Mintel’s Special Groups and the presence of children, October 2003
- Attitudes towards children’s parties outside the home, by region, ACORN categories and household size, October 2003
- Attitudes towards children’s parties outside the home, by media usage, supermarket usage and hours spent watching commercial television, October 2003
- Consumer attitudes towards in-home parties
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- Attitudes towards children’s parties inside the home, by marital status, age and socio-economic groups, October 2003
- Attitudes towards children’s parties inside the home, by marital status, age and socio-economic groups, October 2003
- Attitudes towards childrens’ parties inside the home, by region, ACORN categories and household size, October 2003
- Attitudes towards childrens’ parties inside the home, by media usage, supermarket usage and hours spent watching commerical television, October 2003
- General attitudes towards children’s parties
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- General attitudes towards children’s parties, by marital status, age and socio-economic groups, October 2003
- General attitudes towards children’s parties, by working status, Mintel’s Special Groups and the presence of children, October 2003
- General attitudes towards children’s parties, by region, ACORN categories and household size, October 2003
- General attitudes towards children’s parties, by media usage, supermarket usage and hours spent watching commerical television, October 2003
- Consumer attitudes by those who have had children’s parties and those who have not
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- Consumer attitudes, by those who have had a children’s party in the past 12 months and those who have not, October 2003
- Consumer attitudes by types of venue used
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- Consumer attitudes, by the type of venues used, October 2003
- Consumer typologies
- Party poopers (47% of sample)
- Out of home partygoers (25% of sample)
- Party enthusiasts (15% of sample)
- In-home revellers (13% of sample)
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- Consumer types, by marital status, age and socio-economic groups, October 2003
- Consumer types, by work status, Mintel’s Special Groups and the presence of children, October 2003
- Consumer types, by region, ACORN categories and household size, October 2003
- Consumer types, by region, ACORN categories and household size, October 2003
- Preferred party venues
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- Consumer types, by type of children’s party venues, October 2003
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The Future
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- Fewer families and children means less demand
- Quality and value
- Growth in pre-teen and teen parties
- More variety and choice to continue
Forecast
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- A struggling market
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- Forecast of the market for children’s parties, at current prices, 2003-07
- Forecast of the market for children’s parties, at constant prices, 2003-07
- Intense competition brings price wars
- Factors incorporated
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