Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: Spain: Consumer spending on footwear (incl VAT), 2012-16
- Channels of distribution
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- Figure 2: Spain: Estimated channels of distribution for footwear spending, 2016
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 3: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2016
- Online
- The consumer
- Where they shop for footwear
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- Figure 4: Spain: Where they shop for footwear, in-store or online, February 2017
- Attitudes to shopping for footwear
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- Figure 5: Spain: Attitudes to shopping for footwear, February 2017
- What we think
Issues and Insights
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- Fragmented market dominated by the non-specialists
- The facts
- The implications
- How can the specialists better compete?
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending on footwear on the rise
- Women’s footwear the biggest area of spend
- Inflation boosts value sales
- Non-specialists take a growing share
- Sales through footwear retailers decline 3.1%
Market Size
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- Improving Spanish economy
- Footwear spending grows ahead of clothing
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- Figure 6: Spain: Consumer spending on clothing and footwear (incl VAT), 2012-16
- Inflation
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- Figure 7: Spain: Consumer prices, Annual % change, 2012-16
- Figure 8: Spain: Consumer price inflation on clothing, footwear and all items, annual % change, August 2015-December 2016
Market Segmentation
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- Figure 9: Spain: Consumer spending on footwear (inc VAT) by segment, 2015
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Channels of Distribution
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- Specialists lose share
- Sports stores take a growing share
- Tempe’s enormity puts the specialists in perspective
- El Corte Inglés an important player in Spain
- Online retailers a growing force
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- Figure 10: Spain: Estimated channels of distribution for footwear spending, 2016
Sector Size and Forecast
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- Footwear specialists are in decline
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- Figure 11: Spain: Footwear specialists’ sales, excl VAT, 2012-16
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- Figure 12: Spain: Footwear retailers’ sales, Forecasts, excl VAT, 2017-21
Leading Players – What You Need to Know
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- Deichmann surpasses 50 stores in Spain
- Merkal develops city centre presence to offset stagnating growth
- Marypaz loses market share
- Online market catches up with the rest of Europe
Leading Players
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- Merkal gets back on track for growth
- Marypaz in decline
- Camper modernises brand image
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- Figure 13: Spain: Leading specialist footwear retailers, Sales, 2014-16
- Deichmann puts pressure on the Spanish chains
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- Figure 14: Spain: Leading specialist footwear retailers, Outlet numbers, 2014-16
- Figure 15: Spain: Leading specialist footwear retailers, Sales per outlet, 2014-16
Market Shares
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- Figure 16: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2014-16
- Figure 17: Spain: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2016
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Online
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- Online activity and device usage
- Shopping online
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- Figure 18: Spain: Percentage buying online in last 12 months, 2011-16
- Online market leaders
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- Figure 19: Spain: Estimated sales of footwear online by leading retailers, 2014-16
The Consumer – What You Need to Know
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- Young women the biggest buyers
- Specialists less popular than the non-specialists
- Clothing retailers favoured by the young
- Older shoppers see the value in trading up on footwear
- Young consumers lead shift in attitude towards trainers
Who Shops for Footwear
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- Young women the biggest buyers
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- Figure 20: Spain: Who has bought footwear for themselves over the last 12 months, by age and gender, February 2017
- Age split between online purchasing
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- Figure 21: Spain: Who has bought footwear for themselves over the last 12 months, in-store or online, by age and gender, February 2017
Where They Shop for Footwear
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- Non-specialists attract more shoppers than specialists
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- Figure 22: Spain: Where they shop for footwear, net in-store or online, February 2017
- Sports and clothing retailers favoured by the young
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- Figure 23: Spain: Where they shop for footwear, net in-store or online, by age, February 2017
- Amazon leads online
- Room for growth at Zalando
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- Figure 24: Spain: Where they shop for footwear, in-store or online, February 2017
- Above-average earners shop at El Corte Inglés
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- Figure 25: Spain: Profile of footwear shoppers by type of retailer used, February 2017
Attitudes to Shopping for Footwear
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- Older shoppers see the value in trading up on footwear
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- Figure 26: Spain: Attitudes to shopping for footwear, February 2017
- Fit remains a key issue
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- Figure 27: Spain: Attitudes to shopping for footwear, February 2017
- Young consumers lead shift in attitude towards trainers
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- Figure 28: Spain: Attitudes to shopping for footwear, by age, February 2017
- Online shoppers keen on personalised footwear
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- Figure 29: Spain: Attitudes to shopping for footwear, by where footwear has been purchased from, February 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
C&J Clark
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- What we think
- Clarks brand still strong but needs to shift perceptions
- Slow to latch on to Athleisure growth
- A need to build a multichannel business
- Reorganising to improve efficiency
- Moving towards more structured promotional periods
- Company background
- Company performance
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- Figure 30: C&J Clark (UK): group financial performance, 2012/13-2016/17
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- Figure 31: C&J Clark (UK): outlet data, 2012/13-2016/17
- Figure 32: C&J Clark: European stores outside UK & RoI, April 2017
- Retail offering
Deichmann Schuh
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- What we think
- Rack concept helps Deichmann stand out
- Diversifying the brand portfolio
- Expanding geographically
- Omnichannel outlets merge shops and online
- Ship2Home responds to customer disappointment
- Ellie Goulding collection taps into celebrity interest
- Where now?
- Company background
- Company performance
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- Figure 33: Deichmann Schuh: group financial performance, 2012-16
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- Figure 34: Deichmann Schuh: outlet data, 2012-16
- Retail offering
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