Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- Modest overall growth, some areas of dynamism
- Bulk of sales through grocery multiples
- Multinationals lead a highly concentrated market
- Sophistication in European terms
- Future relies on added-value products
Market Drivers
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- Washing machine and tumble dryer ownership
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- Figure 1: Ownership of washing machines and tumble dryers in Great Britain, 2002
- More women in employment
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- Figure 2: Trends in employment in the UK, by gender, 1998-2007
- Ageing population profile
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- Figure 3: Trends and projections in UK population, by age group, 1998-2007
- Growing number of small households
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- Figure 4: Trends in UK household size, by number of persons, 1998-2007
- Positive economic setting
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- Figure 5: Trends in PDI and consumer expenditure, at constant prices, 1998-2007
Market Size and Trends
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- Some growth in a mature market
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- Figure 6: UK retail value sales of fabric care products, at current and constant prices, 1998-2003
- Figure 7: UK retail value sales of fabric care products, by type, 1999-2003
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- Figure 8: UK retail value sales of fabric care products, % share by sector, 1999 and 2003
- Pricing issues
- Expanding variety of products
- Buoyant fabric conditioners
- Innovation also in ancillary products
- Environmental concerns
Market Segmentation
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- Laundry detergents
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- Figure 9: UK retail value sales of laundry detergents, by format, 1999-2003
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- Figure 10: UK retail value sales of laundry detergents, by segment, 1999 and 2003
- Fabric conditioners
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- Figure 11: UK retail value sales of fabric conditioners, by type, 1999-2003
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- Figure 12: UK retail value sales of fabric conditioners, by segment, 1999 and 2003
- Ancillary products
- Detergent boosters and stain removers
- Clothes refreshment products
Distribution
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- Figure 13: UK retail value sales of laundry detergents, by outlet, 2001-03
- Figure 14: UK retail value sales of fabric conditioners, by outlet, 2001-03
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- Figure 15: UK retail value sales of detergent boosters and stain removers, by outlet, 2001-03
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The Supply Structure
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- Manufacturers’ shares
- Laundry detergents
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- Figure 16: Brands’ value shares of laundry detergents, 2001-03
- Fabric conditioners
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- Figure 17: Manufacturers’ value shares of fabric conditioners, 2001-03
- Ancillary products
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- Figure 18: Manufacturers’ value shares of clothes refreshment products, 2001-03
- Companies and brands
- Procter & Gamble
- Lever Fabergé
- Reckitt Benckiser
- Other companies
New Product Development
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- New products and range extensions
- 2003
- 2002
- Repackaging and reformulations
- 2003
- 2002
- New product launches 2003
- August 2003
- June 2003
- May 2003
- April 2003
- March 2003
- February 2003
- January 2003
The Consumer
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- Pan-European use of fabric care products
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- Figure 19: Penetration of fabric care products, by country, 2002
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- Figure 20: Types of fabric care products used, by country, 2002
- British consumers are keen clothes washers
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- Figure 21: Frequency of using fabric care products, by country, 2002
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- Figure 22: Heavy use of fabric care products, by type and country, 2002
- Use of fabric care products in GB
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- Figure 23: Use of washing powder and tablets, by demographis sub-group, 2002
- Upmarket tablets
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- Figure 24: Use of tablets, by age and income group, 2002
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- Figure 25: Frequency of using washing powder, by demographic sub-group, 2002
- Tablets part of regular washing routine
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- Figure 26: Frequency of using tablets, by demographic sub-group, 2002
- Seven out of ten use fabric conditioner
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- Figure 27: Use of washing liquid for fabrics and fabric conditioner, by demographic sub-group, 2002
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- Figure 28: Frequency of using washing liquid for fabrics, by demographic sub-group, 2002
- Fabric conditioner used moderately
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- Figure 29: Frequency of using fabric conditioner, by demographic sub-group, 2002
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- Figure 30: Heavy use of fabric conditioner, by age, 2002
- Stain removers – a relatively large consumer base of occasional users
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- Figure 31: Use of stain removers, by demographic sub-group, 2002
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- Figure 32: Frequency of using stain removers, by demographic sub-group, 2002
Prospects
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- Limited scope for expansion, but…
- …added-value products likely to generate further growth
- Ancillary products sales relatively low
- Convenience should be key benefit
Forecast
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- Combating maturity
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- Figure 33: Forecast of UK retail sales of fabric care products, 2003-07
- Small growth
- Counteracting trends
- Convenience products can add value
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