Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Summary of Key Report Findings
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- Live entertainment continues to thrive
- Shake-up of licensing laws
- Live music still number one
- A theatrical interest
- Over-18s only
- Pop idol or Mastermind?
- Other performance artists
- Love the live atmosphere
- The future audience
Market Factors
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- PDI and consumer expenditure
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- Figure 1: PDI and consumer expenditure, 1997-2006
- Demographic trends
- Age
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- Figure 2: Population trends, by age group, 2001-05
- Socio-economic structure
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- Figure 3: Population trends, by socio-economic group, adults aged 15+, 2001-05
- Legislation
- Live entertainment competition
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- Figure 4: Leisure venues visited in the past 12 months, May 2003
- Frequency of leisure venue visiting
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- Figure 5: Frequency and days when leisure venues are visited, 1997-2002
- Spend on out-of-home entertainment
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- Figure 6: Expenditure on largest areas of out-of-home entertainment, 1997-2002
- Figure 7: Expenditure on other areas of out-of-home entertainment, 1997-2002
The Live Entertainment Consumer
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- Figure 8: Types of live entertainment seen in the previous 12 months, September 2003
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Live Musical Entertainment
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- Figure 9: Size of the UK live music market, by value, 1997-2002
- The live music audience
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- Figure 10: Types of live musical entertainment seen or taken part in during the past 12 months, 2001 and 2003
- Demographic analysis of the live music audience
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- Figure 11: Types of live musical entertainment seen or taken part in during the last 12 months, by age, gender, socio-economic group and working status, September 2003
- Figure 12: Types of live musical entertainment seen or taken part in during the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
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- Figure 13: Types of live musical entertainment seen or taken part in during the past 12 months, by region and ACORN categories, September 2003
- Figure 14: Types of live musical entertainment seen or taken part in during the past 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
- Other live events attended
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- Figure 15: Other types of live entertainment seen or taken part in during the past 12 months, by attendees of live musical events, September 2003
- Live entertainment by venue
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- Figure 16: Places where live entertainment has been seen in the past 12 months, by attendees of live music events, September 2003
- Case study – the Mean Fiddler Group
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Live Theatrical Entertainment
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- The theatrical audience
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- Figure 17: Types of live theatrical entertainment seen or taken part in during the past 12 months, 2001 and 2003
- Demographic analysis of the theatrical entertainment audience
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- Figure 18: Types of live theatrical entertainment seen or taken part in during the last 12 months, by age, gender, socio-economic group and working status, September 2003
- Figure 19: Types of live theatrical entertainment seen or taken part in during the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
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- Figure 20: Types of live theatrical entertainment seen or taken part in during the past 12 months, by region and ACORN categories, September 2003
- Figure 21: Types of live theatrical entertainment seen or taken part in during the past 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
- Other live events attended
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- Figure 22: Other types of live entertainment seen or taken part in during the past 12 months, by attendees of live theatrical events, September 2003
- Live entertainment by venue
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- Figure 23: Places where live entertainment has been seen in the past 12 months, by attendees of live theatrical entertainment events, September 2003
- Case study – The Ambassador Theatre Group
Live Adult Entertainment
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- The live adult entertainment audience
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- Figure 24: Types of live adult entertainment seen or taken part in during the past 12 months, 2001 and 2003
- Demographic analysis of the hen/stag/ladies’ night audience
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- Figure 25: Types of live adult entertainment seen or taken part in during the last 12 months, by age, gender, socio-economic group and working status, September 2003
- Figure 26: Types of live adult entertainment seen or taken part in during the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
- Figure 27: Types of live adult entertainment seen or taken part in during the past 12 months, by region and ACORN categories, September 2003
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- Figure 28: Types of live adult entertainment seen or taken part in during the past 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
- Other live events attended
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- Figure 29: Other types of live entertainment seen or taken part in during the past 12 months, by attendees of live adult entertainment events, September 2003
- Live entertainment by venue
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- Figure 30: Places where live entertainment has been seen in the past 12 months, by attendees of live adult entertainment events, September 2003
- Case study – Cabaret of Angels
- Case study – The Adonis Cabaret
Live Pub-type Entertainment
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- The audience for live pub-type entertainment
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- Figure 31: Live pub-type entertainment seen or taken part in during the past 12 months, 2001 and 2003
- Demographic analysis of the audience for live pub-type entertainment
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- Figure 32: Live pub-type entertainment seen or taken part in during the Last 12 months by age, gender, socio-economic group and working status, September 2003
- Figure 33: Live pub-type entertainment seen or taken part in during the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
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- Figure 34: Live pub-type entertainment seen or taken part in during the past 12 months, by region and ACORN categories, September 2003
- Figure 35: Live pub-type entertainment seen or taken part in during the past 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
- Other live events attended
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- Figure 36: Other types of live entertainment seen or taken part in during the past 12 months, by attendees of pub-type entertainment events, September 2003
- Live entertainment by venue
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- Figure 37: Places where live entertainment has been seen in the past 12 months, by attendees of pub-type entertainment events, September 2003
- Case study – Bigman Entertainments
Other Live Entertainment
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- The audience for other live entertainment
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- Figure 38: Types of other live entertainment seen or taken part in during the past 12 months, 2001 and 2003
- Demographic analysis of the other live entertainment audience
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- Figure 39: Types of other live entertainment seen or taken part in during the last 12 months, by age, gender, socio-economic group and working status, September 2003
- Figure 40: Types of other live entertainment seen or taken part in during the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
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- Figure 41: Types of other live entertainment seen or taken part in during the past 12 months, by region and ACORN categories, September 2003
- Figure 42: Types of other live entertainment seen or taken part in during the past 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
- Other live events attended
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- Figure 43: Other types of live entertainment seen or taken part in during the past 12 months, by attendees of other live entertainment events, September 2003
- Live entertainment by venue
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- Figure 44: Places where live entertainment has been seen in the past 12 months, by attendees of other live entertainment events, September 2003
- Case study – Custom Entertainments
Consumer Attitudes and Typologies
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- Figure 45: Attitudes towards live entertainment, 2001 and 2003
- Demographic analysis of the most popular attitudinal statements
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- Figure 46: Popular attitudes towards live entertainment, by age, gender, socio-economic group and working status, September 2003
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- Figure 47: Popular attitudes towards live entertainment, by detailed lifestage groups and respondents’ own children, September 2003
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- Figure 48: Popular attitudes towards live entertainment, by region and ACORN categories, September 2003
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- Figure 49: Popular attitudes towards live entertainment, by media, supermarkets preferred and commercial TV viewing, September 2003
- Next most popular attitudes towards live entertainment
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- Figure 50: Next most popular attitudes towards live entertainment, by age, gender, socio-economic group and working status, September 2003
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- Figure 51: Next most popular attitudes towards live entertainment, by detailed lifestage groups and respondents’ own children, September 2003
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- Figure 52: Next most popular attitudes towards live entertainment, by region and ACORN categories, September 2003
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- Figure 53: Next most popular attitudes towards live entertainment, by media, supermarkets preferred and commercial TV viewing, September 2003
- Consumer attitudes by type of live entertainment seen
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- Figure 54: Attitudes towards live entertainment, by attendees of live music, theatre-based and live adult entertainment, September 2003
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- Figure 55: Attitudes towards live entertainment, by attendees of pub-type and other live entertainment, September 2003
- Consumer typologies
- Demographic analysis of live entertainment typologies
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- Figure 56: Typologies, by age, gender, socio-economic group and working status, September 2003
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- Figure 57: Typologies, by detailed lifestage groups and respondents’ own children, September 2003
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- Figure 58: Typologies, by region and ACORN categories, September 2003
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- Figure 59: Typologies, by media, supermarkets preferred and commercial TV viewing, September 2003
- Typologies by type of live entertainment seen
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- Figure 60: Typologies, by type of live entertainment seen in the previous 12 months, September 2003
- Typologies by venues where live entertainment was seen
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- Figure 61: Places where live entertainment has been seen in the past 12 months, by typologies, September 2003
- Number of live events attended
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- Figure 62: Number of live events attended in the last 12 months, by age, gender, socio-economic group and working status, September 2003
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- Figure 63: Number of live events attended in the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
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- Figure 64: Number of live events attended in the last 12 months, by region and ACORN categories, September 2003
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- Figure 65: Number of live events attended in the last 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
- Typologies by number of live events attended
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- Figure 66: Typologies, by number of live events attended in the last 12 months, September 2003
- Correlation matrix
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- Figure 67: Correlation matrix of live entertainment attendance, September 2003
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The Future
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- Figure 68: Types of live entertainment interested in seeing or taking part in during the next 12 months, compared to those seen in the previous 12 months, September 2003
- The most popular types of live entertainment
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- Figure 69: Most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by age, gender, socio-economic group and working status, September 2003
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- Figure 70: Most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by detailed lifestage groups and respondents’ own children, September 2003
- Figure 71: Most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by region and ACORN categories, September 2003
- Figure 72: Most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
- The next most popular types of live entertainment
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- Figure 73: Next most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by age, gender, socio-economic group and working status, September 2003
- Figure 74: Next most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by detailed lifestage groups and respondents’ own children, September 2003
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- Figure 75: Next most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by region and ACORN categories, September 2003
- Figure 76: Next most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
- The future by typologies
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- Figure 77: Live entertainment interested in seeing or taking part in during the next 12 months, by typologies, September 2003
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Forecast
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- Scenario 1
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- Figure 78: Forecast of live entertainment typologies, scenario 1, 2003-07
- Scenario 2
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- Figure 79: Forecast of live entertainment typologies, scenario 2, 2003-07
- Scenario 3
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- Figure 80: Forecast of live entertainment typologies, scenario 3, 2003-07
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