Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- A stable, but stagnant market
- Reversal of fortunes?
- Demographic trends favour coffee
- Grocery multiples dominate distribution
- Product innovation in a key role
- Multinationals in intense competition
- Uncertain future prospects
Market Drivers
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- A popular beverage
- The young drink less and prefer instant
- Competition from other non-alcoholic drinks
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- Figure 1: Consumption of coffee and other non-alcoholic beverages in France, 2003
- Health issues
- Greying population is good news for coffee…
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- Figure 2: Trends in French population, by gender and age, 1998-2002
- …as is the growth in consumers’ purchasing power
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- Figure 3: Trends in French PDI and consumer expenditure, at current and constant prices, 1998-2003
- Ownership of kettles and coffee makers in France
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- Figure 4: Ownership of electric kettles and filter coffee makers in France, by age and income group, 2003
- Changing working patterns affect product development
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- Figure 5: Trends in French employment, 1998-2003
- Café culture boosts demand for premium and speciality coffees
- Raw material prices and climate
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- Figure 6: ICO composite indicator prices of green coffee beans, 1998-2003
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- Figure 7: French imports of coffee, by type, 2000-02
- Fair trade and organic growing rapidly
Market Size and Trends
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- Figure 8: International comparison of coffee consumption, 2002
- A saturated market
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- Figure 9: French retail value sales of coffee, at current and constant prices, 1998-2003
- Figure 10: French retail value sales of coffee, by sector, 2001-03
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- Figure 11: Retail sales of coffee, by sector, by country, 2003
- A downward volume trend
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- Figure 12: French retail volume sales of coffee, 1998-2003
- Figure 13: French retail volume sales of coffee, by sector, 2001-03
- Trend towards premium coffee
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- Figure 14: Average price paid for coffee in France, by sector, 2001-03
- Attracting the young
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Market Segmentation
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- Roast/ground coffee
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- Figure 15: French retail value sales of roast/ground coffee, by type, 2001-03
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- Figure 16: % growth/decline in sales of roast/ground coffee, by segment, 2001-03
- Dynamic coffee pods
- Instant coffee
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- Figure 17: French retail value sales of instant coffee, by type, 2001-03
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- Figure 18: Decaffeinated coffee, share of total sales*, by country, 2003
Distribution
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- Figure 19: French retail value sales of coffee, by outlet, 2001-03
- Roast/ground coffee
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- Figure 20: French retail value sales of roast/ground coffee, by outlet, 2001-03
- Instant coffee
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- Figure 21: French retail value sales of instant coffee, by outlet, 2001-03
- Trading base
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- Figure 22: Number of French grocery outlets, 1998-2002
- Figure 23: Major food and daily goods retailers, by number of outlets, 2002-03
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The Supply Structure
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- Manufacturers’ shares
- Multinationals lead
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- Figure 24: Manufacturers’ value shares of coffee, 2001-03
- Good growth in own-labels makes market increasingly polarised
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- Figure 25: Sales of coffee in France, own-label vs branded products, 2003
- Fair trade and organic coffee
- Smaller players – surviving by specialising
- Roast/ground coffee
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- Figure 26: Manufacturers’ value shares of roast/ground coffee, 2001-03
- Instant coffee
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- Figure 27: Manufacturers’ value shares of instant coffee, 2001-03
- Companies and brands
- Kraft Foods France, SA
- Nestlé France, SA
- Douwe Egberts France, SA
- Siège Lavazza France, Sarl
- Malongo, The Mediterranean Coffee Company
- Segafredo Zanetti France, SA
New Product Development
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- Advertising and innovation
- New product launches 2003
The Consumer
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- Pan-European comparison of coffee consumption
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- Figure 28: Consumption of coffee, by country, 2003
- Fresh ground has more consumers than instant
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- Figure 29: Consumption of instant and fresh ground coffee, by country, 2003
- Competition from tea is not as high as in GB
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- Figure 30: Consumption of coffee and tea, by country, 2003
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- Figure 31: Frequency of drinking coffee, by country, 2003
- The French are more likely than other Europeans to be infrequent consumers
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- Figure 32: Frequency of drinking fresh ground coffee, by country, 2003
- Decaffeinated has room for growth
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- Figure 33: Profile of coffee drinkers by type drunk: Standard or decaffeinated, by country, 2003
- Consumption of coffee in France
- Instant coffee
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- Figure 34: Penetration and frequency of drinking instant coffee in France, by gender and age, 2003
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- Figure 35: Penetration and frequency of drinking instant coffee in France, by income and working status, 2003
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- Figure 36: Penetration and frequency of drinking instant coffee in France, by region, 2003
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- Figure 37: Penetration and frequency of drinking instant coffee in France, by presence of children and household size, 2003
- Fresh ground coffee
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- Figure 38: Penetration and frequency of drinking fresh ground coffee, by age and gender, 2003
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- Figure 39: Penetration and frequency of drinking fresh ground coffee, by income and working status, 2003
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- Figure 40: Penetration and frequency of drinking fresh ground coffee, by region, 2003
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- Figure 41: Penetration and frequency of drinking fresh ground coffee, by presence of children and household size, 2003
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- Figure 42: Profile of fresh ground coffee drinkers in France, beans or ground, 2003
- Brand choices
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- Figure 43: Attitudes towards shopping, brands and quality, 2003
- Mintel European Target Groups
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- Figure 44: Target groups in France, by coffee drinking, 2003
Prospects
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- Increasing attention on young consumers
- Coffee will taste less of coffee
- Continued trend towards premium products
- Individualisation
- Further polarisation
Forecast
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- All the signs of maturity
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- Figure 45: Forecast for retail sales of coffee, 2003-07
- Worse volume but slightly better value data
- Trading up supports market
- Older consumers contribute more to volume sales
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