Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Footwear grows 4.5% in 2016
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- Figure 1: UK footwear sales, best- and worst-case forecast, 2011-21
- Men’s footwear outperforming
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- Figure 2: UK footwear sales segmented by women’s, men’s and children’s, % share, 2016 (est)
- Companies and brands
- Fashion specialists outperform the market
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- Figure 3: Estimated market shares for top 10 retailers of footwear, 2016
- Clarks is worth paying more for
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- Figure 4: Attitudes towards and usage of selected brands, March 2017
- Reimagining the in-store experience with technology
- The consumer
- Sports stores remain popular for footwear
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- Figure 5: Retailers from where consumers have bought footwear in the last 12 months, in-store and online, February 2017
- Mothers more likely than fathers to buy shoes for kids
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- Figure 6: Who footwear has been purchased for, February 2017
- Young women drive sales of trainers
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- Figure 7: Percentage of women who have bought shoes from each shoe category, February 2017
- Men opt for casual shoes
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- Figure 8: Percentage of men who have bought shoes from each shoe category, February 2017
- Men buy new shoes driven by fashion
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- Figure 9: Reasons for buying footwear in the last 12 months, February 2017
- Women aged under-45 look for comfort over fashion
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- Figure 10: Agreement with attitudes towards buying footwear, February 2017
- What we think
Issues and Insights
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- What demographics are driving growth in footwear?
- The facts
- The implications
- What are the opportunities for growth?
- The facts
- The implications
- Who are the winners and losers in footwear?
- The facts
- The implications
The Market – What You Need to Know
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- Footwear grows 4.5% in 2016
- Footwear to grow 23% by 2021
- Men’s footwear outperforming
- Consumer spending on footwear rises 6.2% in 2016
- Footwear prices fall into deflation in early 2017
- Footwear specialists lose share of consumer spending
Market Size and Forecast
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- Footwear grows 4.5% in 2016
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- Figure 11: UK footwear sales, best- and worst-case forecast, 2011-21
- Footwear to grow 23% by 2021
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- Figure 12: UK footwear sales, at current prices, 2011-21
- Men’s footwear outperforming
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- Figure 13: UK footwear sales, segmented by market value and percentage share, 2016 (est)
- Figure 14: UK footwear sales, segmented by women’s, men’s and children’s, % share, 2016 (est)
- Forecast methodology
Market Drivers
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- Mintel’s Fashion Tracker
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- Figure 15: Spending habits on fashion, by gender, April 2016
- Consumer spending on footwear grows 6.2%
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- Figure 16: Consumer spending on clothing and footwear, current prices non-seasonally adjusted, (including VAT), 2012-16
- Footwear prices fall in first two months of 2017
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- Figure 17: Consumer prices index annual % change for footwear, clothing and all items, February 2016-February 2017
- Population trends
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- Figure 18: Trends in the age structure of the UK population, 2011-21
- Figure 19: Trends in the age structure of the UK population, 2011-21
Channels to Market
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- Footwear specialists account for 44% of market
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- Figure 20: Estimated distribution of spending on footwear, by type of retailer, 2016
- Figure 21: Estimated distribution of spending on footwear, by type of retailer, 2014-16
Key Players – What You Need to Know
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- Fashion specialists outperform the market
- Brantano continues to struggle
- Clarks sales rise, but loses market share
- JD Sports is now the leading non-specialist
- Online footwear sales continue to rise
Launch Activity and Innovation
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- Expanding store portfolios
- Adding a personal touch in-store
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- Figure 22: Duke + Dexter, London, 2017
- Nike moves towards digital design
- Helping consumers disconnect
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- Figure 23: Anatomic & Co. In Good Company Shoes, 2017
- Aerosoles relaunch
- Fabric innovation
- Collaborations
- Reimagining the in-store experience with technology
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- Figure 24: Aldo Connected Store in New York, 2017
- Retailers tap into consumer nostalgia
- Using services to highlight expertise
- Non-specialists up the ante
- Inclusive footwear
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- Figure 25: Kahmune footwear, 2017
- Foot Locker’s in-store audio tours
Leading Specialists
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- Fashion retailers outperform
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- Figure 26: Leading footwear specialists: UK revenues, 2012-16
- Retailers review store portfolios in difficult trading climate
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- Figure 27: Leading footwear specialists: UK outlet numbers, 2012-16
- Sales per outlet
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- Figure 28: Leading footwear specialists: estimated UK sales per outlet, 2012-16
- Operating profits and margins
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- Figure 29: Leading footwear specialists: UK operating profits, 2012-16
- Figure 30: Leading footwear specialists: UK operating margins, 2012-16
Leading Non-specialist Retailers
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- JD Sports’ strong sales growth continues
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- Figure 31: Leading non-specialist retailers: estimated footwear sales, 2012-16
- Consumer data
- Retail offering
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- Figure 32: Leading non-specialist retailers; positioning, offer and brands stocked, April 2017
Market Shares
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- UK footwear market continues to be fragmented
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- Figure 33: Estimated market shares for top 10 retailers of footwear, 2016
- Figure 34: Estimated market shares for top 20 retailers of footwear, 2012-16
Online
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- Online sales of footwear forecast to reach £2.3 billion
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- Figure 35: Estimated online sales of footwear, 2013-17
- Distribution: pureplays vs multichannel retailers
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- Figure 36: Estimated distribution of online sales, 2014-16
- Leading players
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- Figure 37: Leading online footwear retailers: estimated online sales and online market shares, 2014-16
- Consumer research
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- Figure 38: Retailers from where consumers have bought footwear for themselves in the last 12 months online, May 2016 and February 2017
Space Allocation Summary
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- Specialists’ space allocation summary
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- Figure 39: Specialist footwear retailers’ space allocation estimates, March 2017
- Specialists detailed space allocation estimates
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- Figure 40: Specialist footwear retailers’ detailed space allocation estimates, March 2017
- Non-specialists space allocation overview
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- Figure 41: Non-specialist retailers’ footwear space allocation estimates, March 2017
- Non-specialists detailed space allocation estimates
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- Figure 42: Non-specialist footwear retailers’ detailed space allocation estimates, March 2017
- Non-specialist footwear departments
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- Figure 43: Estimated in-store footwear as percentage of total selling space in non-specialist footwear retailers, March 2017
Advertising and Marketing Activity
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- Total sector advertising spend down 0.9% year-on-year in 2016
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- Figure 44: Total above-the-line, online display and direct mail advertising expenditure on footwear, 2013-16
- Leading advertisers
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- Figure 45: Total above-the-line, online display and direct mail advertising expenditure on footwear, by leading advertiser, 2013-16
- Nearly a third of total footwear advertising spend channelled through the press
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- Figure 46: Total above-the-line, online display and direct mail advertising expenditure on footwear, by media type, 2016
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 47: Attitudes towards and usage of selected brands, March 2017
- Key brand metrics
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- Figure 48: Key metrics for selected brands, March 2017
- Brand attitudes: Shoe Zone offers good value
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- Figure 49: Attitudes, by brand, March 2017
- Brand personality: Schuh benefits from vibrant image
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- Figure 50: Brand personality – Macro image, March 2017
- Clarks seen as reliable but expensive
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- Figure 51: Brand personality – Micro image, March 2017
- Brand analysis
- Schuh attracts affluent, young shoppers
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- Figure 52: User profile of Schuh, March 2017
- Office has a broad appeal
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- Figure 53: User profile of Office, March 2017
- Clarks is worth paying more for
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- Figure 54: User profile of Clarks, March 2017
- Russell & Bromley has a good reputation despite low usage
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- Figure 55: User profile of Russell & Bromley, March 2017
- Pavers suffers from low brand awareness
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- Figure 56: User profile of Pavers, March 2017
- Shoe Zone low prices erode trust
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- Figure 57: User profile of Shoe Zone, March 2017
The Consumer – What You Need to Know
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- Sports stores remain popular for footwear
- Amazon leads online
- Mothers more likely than fathers to buy shoes for kids
- Young women drive sales of trainers
- Men opt for casual shoes
- Men buy new shoes driven by fashion
- Women treat themselves to shoes
- Women aged under-45 look for comfort over fashion
- Millennials interested in personalisation
Who Shops Where?
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- Sports stores lead for footwear
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- Figure 58: Retailers from where consumers have bought footwear for themselves in the last 12 months in-store or online, February 2017
- Clarks attracts more men aged under-45
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- Figure 59: Retailers from where consumers have bought footwear for themselves in the last 12 months in-store or online, May 2016 and February 2017
- Amazon leads online
- Young women drive footwear sales in-store
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- Figure 60: Channels from where consumers have bought footwear in the last 12 months, by gender and age, February 2017
- Young women shop around for shoes in-store
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- Figure 61: Repertoire of types of footwear retailers purchased from in-store or online, February 2017
Who Footwear is Bought For
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- 20% of women buy shoes for partners
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- Figure 62: Who footwear has been purchased for, February 2017
- Mothers more likely than fathers to buy shoes for kids
Types of Footwear Purchased
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- Flats remain popular for women aged 25+
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- Figure 63: Percentage of women who have bought shoes from each shoe category, February 2017
- Heels make a comeback among young women
- Young women drive sales of trainers
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- Figure 64: Percentage of men who have bought shoes from each shoe category, February 2017
- Men opt for casual shoes
- Trainers for men
- Women aged 35-44 buy the most types of shoes
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- Figure 65: Consumers who have bought 3+ types of footwear in the last 12 months, by gender and age group, February 2017
Reasons for Buying Footwear
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- Men buy new shoes driven by fashion
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- Figure 66: Reasons for buying footwear in the last 12 months, February 2017
- Women treat themselves to shoes
- Unseasonal weather
Attitudes towards Buying Footwear
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- Women aged under-45 look for comfort over fashion
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- Figure 67: Agreement with attitudes towards buying footwear, February 2017
- Millennials interested in personalisation
- Solving problems with fit
Brantano (UK)
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- What we think
- Out-of-town stand-alone stores lack destination appeal
- Edinburgh Woollen Mill Group bid rumours
- Seamless payment experience across all sales channels
- Company background
- Company performance
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- Figure 68: Brantano (UK): group financial performance, 2012-16
- Figure 69: Brantano (UK): outlet data, 2012-16
- Retail offering
C&J Clark
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- What we think
- Clarks brand still strong but needs to shift perceptions
- Slow to latch on to Athleisure growth
- A need to build a multichannel business
- Reorganising to improve efficiency
- Moving towards more structured promotional periods
- Company background
- Company performance
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- Figure 70: C&J Clark (UK): group financial performance, 2012/13-2016/17
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- Figure 71: C&J Clark (UK): outlet data, 2012/13-2016/17
- Figure 72: C&J Clark: stores outside UK & RoI, April 2017
- Retail offering
Deichmann Schuh
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- What we think
- Rack concept helps Deichmann stand out
- Diversifying the brand portfolio
- Expanding geographically
- Omnichannel outlets merge shops and online
- Ship2Home responds to customer disappointment
- Ellie Goulding collection taps into celebrity interest
- Where now?
- Company background
- Company performance
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- Figure 73: Deichmann Schuh: group financial performance, 2012-16
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- Figure 74: Deichmann Schuh: outlet data, 2012-16
- Retail offering
Schuh
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- What we think
- Focusing on fashion
- Investing in technology
- Where now?
- Company background
- Company performance
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- Figure 75: Schuh (UK): group* financial performance, 2012/13-2016/17
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- Figure 76: Schuh (UK): outlet data, 2012/13-2016/17
- Retail offering
Shoe Zone
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- What we think
- Targeting out-of-town footwear market with new ‘big-box’ store concept
- Expanding e-commerce coverage
- Personalised online shopping experience
- Extended product range revenue stream
- Company background
- Company performance
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- Figure 77: Shoe Zone Group Ltd: group financial performance, 2011/12-2015/16
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- Figure 78: Shoe Zone Group Ltd: outlet data, 2011/12-2015/16
- Retail offering
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Forecast Methodology
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- Figure 79: UK footwear sales, best- and worst-case forecast, 2016-21
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