Table of Contents
Executive Summary – Germany
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- Specialists’ sales €14.7bn
- Poor performance
- Highly fragmented sector
- Ageing population spells problems for DIY
- OBI out in front
- Large stores making the running
Executive Summary – Europe
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- Sector under threat
- Positive trends
- Opportunity in home enhancement
- Home enhancement prototypes
- Opportunity in Buy-it-Yourself
- Kingfisher ahead
- Germany highly fragmented
- Concentration growing
European Summary and Outlook
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- Summary
- Report scope
- Technical notes
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- Figure 1: Euro-Currencies: Entry rate into the Euro
- The European DIY market
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- Figure 2: Europe: DIY market size by country, 2002
- Figure 3: Europe: Spending on DIY products as % all consumer spending, 2002
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- Figure 4: Europe: DIY spending per capita, 2002
- Housing
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- Figure 5: Europe: Levels of owner occupancy
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- Figure 6: Europe: Owner occupancy vs consumer spending on DIY, 2002
- Specialist retailers’ sales
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- Figure 7: Europe: DIY specialists’ sales and growth, 1997-2002
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- Figure 8: Europe: DIY specialists’ share of all DIY spending, 2002
- Figure 9: Europe: Country share of all DIY retailers’ sales, 2002
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- Figure 10: Europe: DIY specialist retailers’ sales per capita, 2002
- Concentration levels
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- Figure 11: Europe: DIY retailers’ concentration levels, 2002
- Leading players
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- Figure 12: Europe: Top 20 DIY retailers, 2002
- Corporate activity
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- Figure 13: DIY retailers: Corporate activity, 2002-03
- E-commerce
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- Figure 14: Europe: Top 20 DIY retailers' websites, 2002
- Outlook
- Demographics
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- Figure 15: UK – Population profile, 2002
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- Figure 16: UK – Normal population profile, 2002
- Internationalisation
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- Figure 17: Leading players’ share of all European DIY retailers’ sales, 2002
- Rationalisation
- Prospects and forecasts
- Forecasts
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- Figure 18: Europe: DIY retailers’ sales as % all retail sales, 1995-2007
- Figure 19: Europe: DIY retailers’ sales growth, 1998-2002 and 2002-07
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- Figure 20: Europe: DIY retailers’ sales and growth, 1998-2007f
European DIY Consumer Trends
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- Introduction
- Comparison of DIY and home decorating habits across Europe
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- Figure 21: Have done any DIY or home decorating in the last 12 months, 2003
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- Figure 22: Comparison of DIY habits and expenditure on DIY materials in Great Britain, Republic of Ireland, France, Germany and Spain, 2003
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- Figure 23: DIYers who do painting inside, 2003
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- Figure 24: DIYers who make and put up cupboards, 2003
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- Figure 25: DIYers undertaking other miscellaneous DIY activities, 2003
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- Figure 26: Amount spent by DIYers on DIY materials in last 12 months, 2003
- Lifestyle comparisons
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- Figure 27: Agreement with lifestyle statements relating to DIY and the home in Great Britain, Republic of Ireland, France, Germany and Spain, 2003
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- Figure 28: People who undertake normal repair jobs in the house, 2003
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- Figure 29: Levels of interest in spending free time at home, 2003
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- Figure 30: People ‘always looking for ideas to improve their home’, 2003
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- Figure 31: People who ‘change the decorations as often as they can’, 2003
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- Figure 32: People who ‘only do DIY if they absolutely have to’, 2003
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- Figure 33: People who get ideas to improve their home from magazines, 2003
- Consumer types
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- Figure 34: Comparison of consumer types in Great Britain, Republic of Ireland, France, Germany and Spain, 2003
- Age profile
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- Figure 35: Profile of the DIY population, by age, 2003
Background Data – Germany
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- Population
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- Figure 36: Germany: Population trends, 1998-2002
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- Figure 37: Germany: Population, by age group and sex, 1999-2001
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- Figure 38: Germany: Households, 2002
- Figure 39: Germany: Regions and major cities, 2001a
- Economy
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- Figure 40: Germany: Gross domestic product, 1995-2002
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- Figure 41: Germany: Consumer prices, 1995-2003
- Figure 42: Germany: Consumer expenditure, 1995-2003
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- Figure 43: Germany: Detailed breakdown of consumer expenditure, 1998-2002
The German DIY Retail Sector
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- Introduction
- Outlook
- Market size
- Top players
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- Figure 44: Germany: Leading DIY retailers, 2002
- Outlet trends
- The German DIY market
- Sources
- Market value and trends
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- Figure 45: Germany: DIY-related consumer spending categories, 1998-2002
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- Figure 46: Germany: Estimated DIY market size, 1998-2002
- The German housing market
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- Figure 47: Germany: Households by tenure, 2002
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- Figure 48: Germany: Dwelling stock by number of rooms, 1998-2002
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- Figure 49: Germany: Dwelling stock, by age, 2002
- Figure 50: Germany: Housing completions and permits, 1999-2002
- Channels of distribution
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- Figure 51: Germany: DIY market – BHB estimates of channels of distribution, 1998-2002
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- Figure 52: German DIY Market: Channels of distribution, 2002
- Retail prices
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- Figure 53: Germany: DIY products price index, 1997-2000
- Figure 54: DIY: Price index, 1997-2001
- DIY retailers
- Sales value and trends
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- Figure 55: Germany: DIY and hardware specialists’ sales, 1998-2002
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- Figure 56: Germany: DIY retailers’ sales as % all retailers sales, 1997-2002
- Product breakdown
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- Figure 57: Germany: Breakdown of sales by product category, 1999
- Enterprise and outlet data
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- Figure 58: Germany: DIY specialists – outlet data, 1999-2002
- Leading players
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- Figure 59: Germany: Leading players, 2002
- Market shares
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- Figure 60: Germany: Top ten DIY retailers' market share, 2002
- Prospects and forecasts
- Prospects
- Forecasts
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- Figure 61: Germany: DIY retailing prospects, 2002-07
- Figure 62: Germany: DIY retailers' sales as % all retail sales, 2002-07
Major Company Profiles
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- Bauhaus
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- Figure 63: Bauhaus: Share of German DIY retailers' sales, 1998-2002
- Figure 64: Bauhaus: Share of European DIY retailers' sales, 1998-2002
- Background
- Financial data
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- Figure 65: Bauhaus: Sales performance, 1998-2002
- Figure 66: Bauhaus: Estimated non-German sales, 2001
- Outlets
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- Figure 67: Bauhaus: Outlet data, 1999-2002
- Products
- E-commerce
- SWOT
- Hagebau
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- Figure 68: hagebau: Market share of German DIY retailers sales, 1998-2002
- Figure 69: hagebau: Market share of Austrian DIY retailers sales, 1998-2002
- Background
- Financial data
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- Figure 70: hagebau: Sales performance, 1998-2002
- Outlets
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- Figure 71: hagebau: Outlet data, 1998-2002
- Products
- SWOT
- Hornbach-Baumarkt
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- Figure 72: Hornbach: Share of German DIY retailers’ sales, 1998-2002
- Figure 73: Hornbach: Share of European DIY retailers’ sales, 1998-2002
- Background
- Structure
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- Figure 74: Hornbach: Group structure, 2003
- Financial data
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- Figure 75: Hornbach-Baumarkt: Financial performance, 1998/99-2002/03
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- Figure 76: Hornbach: Estimated sales by country, 2002/03
- Outlets
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- Figure 77: Hornbach-Baumarkt: Outlet data, 1998/99-2002/03
- Products
- E-commerce
- SWOT
- Marktkauf (AVA)
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- Figure 78: Marktkauf DIY: German sales as % all German DIY retailers’ sales, 1998-2002
- Background
- Financial data
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- Figure 79: AVA: Group financial performance, 1998-2002
- Figure 80: Marktkauf DIY: Financial performance, 1998-2002
- Outlets
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- Figure 81: Marktkauf DIY: Outlet data, 1998-2002
- Products
- SWOT
- Max Bahr
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- Figure 82: Max Bahr: Share of German DIY specialists’ sales, 1998/99-2002/03
- Background
- Financial data
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- Figure 83: Max Bahr: Financial performance, 1998/99-2002/03
- Outlets
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- Figure 84: Max Bahr: Outlet data, 1998/99-2002/03
- SWOT
- OBI
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- Figure 85: OBI Germany: Share of German DIY retailers’ sales, 1998/99-2002/03
- Figure 86: OBI: Share of European DIY retailers’ sales, 1998/99-2002/03
- Background
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- Figure 87: Tengelmann: Group operations, 2002/03
- Structure
- Systems and services
- Foreign interests
- Strategy
- Financial data
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- Figure 88: OBI: Financial performance, 1998/99-2002/03
- Outlets
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- Figure 89: OBI: Average store size, 1998/99-2002/03
- Figure 90: OBI: Outlet data, 1998/99-2002/03
- Products
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- Figure 91: OBI: Own brands, 2004
- E-commerce and home shopping
- SWOT
- Praktiker
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- Figure 92: Praktiker Germany: Share of German DIY retailers' sales, 1998-2002
- Figure 93: Praktiker: Share of European DIY retailers' sales, 1998-2002
- Background
- Current strategy
- Financial data
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- Figure 94: Metro Group (retail): Financial data, 1998-2002
- Figure 95: Praktiker: Financial performance, 1998-2002
- Outlets
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- Figure 96: Praktiker: Outlet data, 1998-2002
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- Figure 97: Praktiker, Germany: Store optimisation programme, 2000-03
- Products
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- Figure 98: Praktiker: Breakdown of sales by product category, 2001
- E-commerce
- SWOT
- toom-BauMarkt
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- Figure 99: toom BauMarkt: Share of German DIY retailers’ sales, 1998-2002
- Background
- Rewe
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- Figure 100: Rewe: Sales by division, 2002
- Financial data
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- Figure 101: toom BauMarkt: Financial performance, 1998-2002
- Outlets
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- Figure 102: toom/Klee: Outlet data, 1998-2002
- Products
- SWOT
Mini Company Profiles
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- Globus
- Background
- Financial data
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- Figure 103: Globus Baumarkt: Group sales, 1999-2002
- Outlets
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- Figure 104: Globus: Outlet data, 2001-02
- Zeus
- Background
- Financial data
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- Figure 105: Zeus: Group sales, 2000-02
- Outlets
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- Figure 106: Zeus: Outlet data, 2001-02
Germany Consumer Trends
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- Introduction
- Home decorating or other DIY work undertaken in the home
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- Figure 107: Penetration and profile of consumers in Germany who have carried out home decorating or DIY in the last 12 months, 2003
- DIY tasks undertaken and amount spent on materials
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- Figure 108: Tasks carried out and amount spent on materials by consumers in Germany in the last 12 months, 2001
- Attitudes towards DIY and the home
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- Figure 109: Lifestyle statements in Germany relating to DIY and the home, 2003
- Consumer types
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- Figure 110: Penetration of consumer types in Germany, 2003
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